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Analysis Of National Brand Underwear Joining In Price Strategy

2014/2/14 13:01:00 317

nowadays, the underwear industry has been developing rapidly. However, there are many new novice shops who often don't know how to make brand marketing planning, which leads to a flat business. Aiming at this problem, professionals summed up 7 major misunderstandings of underwear underwear joining in brand marketing planning, that is, these misunderstandings led to < a href= "http://www.91se91.com/news/list.aspx Classid=101112107108" > underwear industry < /a > brand marketing is relatively backward, and beauty is the heart of everyone. Therefore, the unique style of a national brand underwear store is not only shown in goods and services, but also in prices. Nowadays, popular or multi-level prices can meet the needs of every customer. The following will come from the small editor, to the national brand underwear to join the industry you some inspiration! 
 the price level of the national brand underwear joining strategy is .
 brand stores such as national brand underwear stores are often used as high priced strategies as non popular stores. Such stores are often shops that are occasionally bought and picked by customers. The focus is on the richness and functionality of stores. Customers have the habit of evaluating the quality of goods according to their price. Therefore, adopting a high price strategy is conducive to raising the grade of exclusive stores and highlighting their unique style. 
 high price is relatively, so the national brand underwear stores sometimes need some cheap goods to foil. Generally speaking, the price of goods in the exclusive stores is not complex and complex, so it can give people the feeling of a grocery store. It should not be extreme a href= "http://www.91se91.com/news/list.aspx Classid=101112107102". In this way, the majority of customers can be satisfied and the needs of a few people can be taken care of. The problem we should pay attention to here is that a low proportion or too high a commodity should account for a small proportion. 
 the underwear industry has hired celebrities to make brand endorsements. But there is one question: what do you want to do? How to make good use of it? Are you attending activities, or do you shoot commercials? Or do you want to take pictures or do you have other purposes for brands? 
 there is a brand of underwear in China. After listening to senior people in the underwear industry, I laughed a little bit. A lingerie brand owner has a chance to have dinner with a woman with the same name as Fan Zhifeng. At the dinner table, she hired a female star to endorse her underwear brand. As a result, money has been given to women. 
 so, if you want to hire a star, you must know clearly what the real purpose of your star is. What effect do you want to achieve? Use the effect to find stars that match your brand positioning, and bring the corresponding return (Sales) to the brand with the help of stars. A Duo is a very successful star endorsement case, which is worthy of reference from underwear brands. 
 two, national brand underwear joining in price strategy, timely price reduction 
Less than P, timely price reduction is an important pricing strategy for the national brand underwear store. It can adjust the commodity structure, deal with outdated goods, and stimulate consumers' desire to buy through price fluctuations. Clothing stores are different from food stores. The price reduction of food stores usually gives people food price reduction because of the illusion of deterioration, which is unfavorable to the image of the entire store. However, the national a href= "http://www.91se91.com/news/list.aspx Classid=101112107101" > brand underwear "/a" is different. From the past to the present, clothing stores are frequently used to reduce the price of the exclusive stores, because the clothing has obvious timeliness and seasonality. For outdated goods, its market value has been greatly reduced. If it is out of time, it will cause the store to be in trouble; for the over season goods, its market value will be greatly reduced, because if the off-season goods are not handled in a timely manner, they will have to wait for next year to sell again. However, it is still unknown whether there will be a sale next year. Even if the market is promising, the high interest rate of hoarding commodities will eat all the profits in a year. Therefore, the sale of clothing stores is inevitable. Sale is not unprofitable, because clothing often brings high profits, sometimes the profit rate of the fund can reach 100% or even 200%, even if the sale price is reduced, 20%-50% sales will not lose money. 
 above is a few suggestions of Xiaobian, but the success of any shop is mainly due to the need for high-quality service and excellent products to let consumers voluntarily pay.