Big Stores Are Experiencing Brakes And Hangzhou Will Eventually Return To Reason.

< p > a week ago, almost all the mobile phones of "a href=" http://www.91se91.com/news/index_c.asp "department store" /a "big guys received a statistical data from the Hangzhou Trade Bureau:" during the golden week of Spring Festival in 2014, the sales of 7 shopping malls in Hangzhou "overall slide 25%". The participants were the Wulin, baidadian, West Lake stores, Qingchun stores and Liqun shops in the Hangzhou Tower, Jie Bai, Yintai department stores.

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< p > obviously, this data is not good.

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People in the retail circle P know that it is useless to talk about good performance or relying on their mouths.

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< p > if the pcript of the Spring Festival is lower than expected, it is necessary to worship "all the stores in the Yintai department store for thirty days, the first day closed one and a half days, and last year's Valentine's Day is also in the Spring Festival holiday". Then, every year in February and March, there is another list which can give more explanation.

Last week, the folk version has been circulated from the Internet. According to past experience, this folk version can not be done without distinction, but it is also eight or nine or ten.

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< p > on this list, the seat of Hangzhou Tower has dropped out of the top three in 2012; the increase of Shopping Mall is obvious; the rising channel is beyond doubt; the first tier cities such as Beijing, Shanghai and Guangzhou have maintained a positive growth rate, but Hangzhou is even flat.

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< p > however, although the data is very important, the decline of 25% is not all. The pcript of 2013 has also been completed. From the ranking and sales changes, businesses that can smell useful information can become the winners of the next year.

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< p > < strong > first look at the data speak < /strong > < /p >.

< p > < strong > data: 7 shopping malls < a href= "http://www.91se91.com/news/index_c.asp" > Spring Festival sales < /a > two digit decline < /strong > /p >

During the Spring Festival just now, did you go out shopping? Although several shopping malls in Hangzhou are still bustling with excitement, the proportion of people willing to spend money in shopping malls seems to be low after a group of statistics collected after the festival. P

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< p > recently, the Hangzhou Trade Bureau released the sales data of the golden week of 2014, including Hangzhou Tower, 100, Hangzhou, and the 4 stores of Yintai department, which all showed two digits year-on-year. The number of department stores that fell the most on a single day even reached 55.19%, while 7 shopping malls accumulated a year-on-year decline of 25.10%, while in last Spring Festival, the overall decline was only 2.6%.

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< p > despite the closing of new year's Eve on Yintai department store this year, there is a lack of sales of about 50 million in the statistical form. Valentine's Day is not a big factor in the golden week of the Spring Festival this year, but it will not be the most important reason for the decline of 25%.

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< p > different from Hangzhou. During the Spring Festival this year, Beijing, Shanghai and Guangzhou all achieved positive growth in the "a href=" http://www.91se91.com/news/index_c.asp "department store retail trade < /a >, and even two digit growth in Nanjing, Suzhou and Shenyang.

According to the Ministry of Commerce monitoring, from January 1 to July 7 (January 31st to February 6th), the national retail and catering enterprises achieved sales of about 610 billion 700 million yuan, an increase of 13.3% over last year's golden week.

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< p > < strong > data two Hangzhou Tower dropped out of the country's top three < /strong > < /p >.

< p > in January, the performance of 2013 shopping malls and shopping centers in the country was ranked. "This statistic does not consider the sales impact caused by factors such as upgrading and upgrading of shopping malls, brand adjustment and so on. The difference in statistical caliber will also cause data discrepancy."

Form statistics unit.

This year's data from the non-governmental organizations, despite some data discrepancies, is still an important statistic in the retail circle.

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< p > in this statistics, the most noteworthy thing is that Hangzhou Tower, which has always maintained the first place in the performance of national department stores, fell to third in 2012. In 2013, it sold out of the top three of the country in terms of sales figures of 6 billion yuan, ranking behind Beijing Xinguang world, Guangzhou good Plaza and Shenzhen the Mixc.

At this point, all the top five are Shopping Mall, and Mall is entering an upward stage of development.

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< p > < strong > data three northward and broad and positive growth. Hangzhou is one of the few cities declining < /strong > /p >

< p > from the list of single department store sales in 2013, the department stores in Beijing, Shanghai and Guangzhou showed the strength of the first tier cities. Almost all of them maintained a relatively small positive growth. Hangzhou, as a place with the purchasing power of "first tier cities", seems to have been unable to maintain its advantages. In 2013, the performance was flat. Only the Hangzhou Tower grew slightly, an increase of 1.1%, and the growth of Yintai wulindian and Jie Bai were all zero, while the Mixc had a 12.5% decline.

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< p > < strong > Data four oorlies performed well, < /strong > < /p >

< p > the sales situation of the national outlets in 2013, which was released by Lian Shang network, shows that the annual performance of Beijing's Yansha outlets is 3 billion, which is equivalent to the annual sales of a strong department store in Hangzhou's main city. Besides, Tianjin, Chongqing, Chengdu, Wuhan and other places also have good results. Compared with Hangzhou, a Bailian rice outlets has 948 million yuan last year.

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