The Influence Of Window Display On Store Business

< p > a successful display of windows has immediate effect on improving the < a href= "http://www.91se91.com/news/index_c.asp" > shop sales < /a >.

The external environment, hardware facilities, team awareness and so on, but we can find some commonalities and skills.

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< p > < strong > leading market with advanced samples < /strong > /p >

< p > someone once compared the clothing store to a book, comparing the shop window to the cover of the book.

If the cover of a book is designed to be unattractive, will the reader be interested in reading it? The answer is, of course, No.

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"P" window should highlight the essence of the product and bring the most explosive visual impact to the consumer. It is particularly important to choose the sample to display the sample.

Sample is the theme of window display. It is the most effective propaganda entity. The success or failure of sample selection is related to the image of the enterprise and brand, and determines the fate of the product.

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< p > whether it is a brand name or an agent, when choosing window samples, it is necessary to select the most exquisite main styles of all products. On the other hand, we must choose new samples that are advanced and newly developed without full scale production, or are limited edition or conceptualized, so as to highlight the brand image and attract consumers' attention.

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< p > window display, to echo inside and outside, the clothing must be uniform.

Do not display the clothes with broken color codes in the window, so as not to mislead consumers, affect the sale of other products, and cause waste of resources.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > window display < /a >, while selecting samples, we should consider the current marketing theme, pass the brand culture through the combination of supporting design, let the brand image win the hearts of the people, and finally achieve the sales goal.

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< p > combination display is the redesign of the overall image of the garment. It can not only make the product unique, but also avoid the suspicion of similarity and plagiarism.

Because the overall image is very easy to attract people, consumers often buy the whole set because of the perfect matching, even if these accessories are more expensive than other stores, and thus increase store sales.

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< p > before making a thematic display, we should carefully observe the entire clothing commercial street, compare the competitive brands of front, rear, left and right, then summarize and extract, seize the key points, and then start working.

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< p > window display is more convincing and realistic than TV media and print media.

Its silent shopping guide language and implicit shopping guide are irreplaceable in other marketing ways of clothing stores.

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< p > < strong > see "heaven" to write articles < /strong > < /p >.

< p > window display should be a barometer of the weather. Maybe it looks harsh.

But if we really start from reality, we will find that if we incorporate weather elements into window displays, we will bring unexpected gains to clothing sales if we look at "sky".

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< p > a brand has done an experiment, in the same city, the same day, different shopping malls unified.

Time is a rainy day in late summer and early autumn. It is located in a northern city.

In the morning, the brands changed the short skirts and short sleeves of some shopping malls into long trousers, and some others remained the same.

At noon, when the sun came out, the summer dress was restored to the models in the window with long trousers and trousers.

After a day, most of the shopping malls made of window dressing were sold more than those that did not try, especially for those who bought thick clothes.

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< p > this example can see the benefits brought by the display of "window" in the window, starting from every bit, and starting from the details, so that the window can truly become a sharp weapon for the brand to win the battle.

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< p > < strong > processing < a href= "http://www.91se91.com/news/index_c.asp" > inventory < /a > method < /strong > /p >

< p > clothing will inevitably have inventory. Inventory is always the pain of brand dealers and agents. In window display, we must pay attention to brand culture and sales theme, we must also focus on product inventory, and we should find a good window for inventory.

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< p > to make some good window array for products with large inventory and highlight the status of products.

In addition to the display of clothing, you can also arrange some POP posters, emphasize sales information, and adopt a more direct marketing strategy so that customers can enter the store immediately after seeing them. This is an excellent way to help clean up inventory.

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