Textile And Apparel Companies Are Testing Wechat Platform.

The news of searching for WeChat's public platform under the brand's "trend front" has attracted wide attention from the market. Under the upsurge of WeChat payment, many companies in the textile and garment industry have been working with WeChat platform recently to launch WeChat mall or build public platform.

It is reported that the WeChat mall, which will search for special products, will implement the policy of the same price and the same price on the same line, and distribute the benefits to the franchisees. The online shop members will buy the goods online, all of which are considered to be the sales performance of the relevant stores. Liao Gangyan, a special manager, said that this is an attempt by the company in the field of electricity supplier. At present, the WeChat platform is being tested and there is no definite timetable.

He has repeatedly communicated with investors online to offline (O2O) mode. An industry analyst said that if the above measures can be implemented, for WeChat, the mall is not only an electronic business channel, but also an important promoter of its O2O project. WeChat payment is a major trend in the future, but at least one year will not have a big impact on the company's performance. Search for special aspects also stressed: "at present, the relevant procedures of the project are still in the stage of development and testing, and the actual effect is not yet clear."

Earlier American Apparel Semir clothing, seven wolves and other companies have entered WeChat mall, and opened WeChat payment function. Semir secretaries Zheng Hongwei said that the main significance of WeChat payment lies in the payment side of the mobile Internet. The cooperation with WeChat platform is beneficial to the company. However, WeChat mall needs further improvement, and the current WeChat mall platform will not have a substantive impact on the business.

At the end of last year, the seven wolves opened the WeChat mall, but the head of the company's brand Department confessed: "so far, it has not had any effect." As an early cooperation with WeChat platform, the responsible person said WeChat platform is still in trial, so the company is also in the state of trying, the company will actively participate in the electricity supplier, but more importantly, consider the significance of brand maintenance.

Besides, fuanna, Tianshan textile Companies are also actively building. WeChat platform 。 Hu Zhenchao, fuanna's director, said the company's WeChat platform is under construction, and the company attaches great importance to it. But the focus of the development of the electricity supplier is still on Tmall.

WeChat platform has won the favor of many companies because of the advantages of mobile terminal payment. But at present, most companies still regard it as an access port without a clear business model. The above industry analysts said that the construction of WeChat payment and WeChat platform is a good thing for the clothing industry, mainly through the realization of offline access to the mobile payment side, but for consumers, the security of mobile payment still has great concerns. The consumption habit of shopping on WeChat platform still needs a long time to train.