The Number Of Luxury Stores In China Is Decreasing, And The Development Of Shopping Centers In Guangzhou Is Encountering Resistance.

International luxury brands, once ambitious in China, will be more cautious this year for opening P stores.

Reporters learned yesterday from people familiar with the matter that even though Guangzhou's new Hongkai Hongcheng square, which was originally scheduled to open in 2015, many of the international luxury brands originally planned to enter are not currently signed.

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< p > another industry expert told reporters that in the past, many shopping centers had come to attract luxury brands to enter, and even willing to pay for renovation. However, this situation has been reduced.

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< p > < strong > 2 hours less than ten purchasers < /strong > < /p >

On the weekend after the Lantern Festival, the reporters came to Guangzhou's luxury sales place and found that there were not many consumers who came to the brand store to shop. P

In an international first-line brand store on the East Ring Road, the reporter observed less than 10 customers who bought the goods within 2 hours.

In Libai square, some of the international first-line brands have been discounted, attracting some consumers.

According to the reporter's observation, about 2 customers bought GUCCI products in about half an hour.

In the spring and winter seasons, although most stores did not mark the price tag, there was basically a reduction in winter clothing.

For example, DKNY has a 50% discount for winter wear.

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< p > "luxury consumption is much slower than that of the previous two years.

This is also one of the factors that need to be considered carefully for luxury stores in China.

A senior luxury dealer told reporters.

According to statistics from relevant agencies, the total consumption of luxury goods in China was about $350 million in the seven day of the Spring Festival in 2014, down 57.8% from 830 million dollars last year.

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< p > it is reported that Prada has released the latest forecast that the growth of China's luxury market will continue to slow down.

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< p > < strong > difficult to handle international brand < /strong > < /p >.

< p > "luxury brand stores are now much more cautious than the previous two years."

A person familiar with the matter told the Yangcheng Evening News reporter that there were many international first-line brand plans to locate the high-end Hongxin Guangzhou Hongcheng square project.

"But no one has actually signed up now, which is related to luxury brands need to be more cautious in evaluating the opening plan."

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< p > according to the reporter, as of 2013, Louis Weedon (LV) directly managed 46 stores in 32 cities in the mainland of China.

Burberry has opened 70 cities in 36 cities in China.

Gucci has opened 59 stores in 32 cities.

However, after investigating 47 world-renowned luxury brands, a number of relevant agencies have considered that the number of new outlets in the Chinese market has decreased from 280 in 2012 to around 100 in 2013, a decrease of 37% over the previous year.

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< p > more surprising is that in 2013, the Armani (GiorgioArmani) flagship store and Dolce&Gabbana flagship store, which has been in nearly 10 years, have been closed down in the Bund, Shanghai 3 and the Bund 6.

Patek Philippe (PatekPhilippe) and Boucheron (Boucheron) were withdrawn from the Bund 18.

French luxury brand Cartire (Cartier) has also been closed to 10 stores in China. It is pointed out that Cartire's sales in China are hard to maintain the two digit growth in previous years.

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< p > "in the past few years, luxury shops have sprouted everywhere."

There are senior luxury industry sources, in the past, many developers in order to stimulate the entry of luxury goods, to give decoration subsidies, the industry's average price is 30 thousand yuan per square meter.

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< p > "not only that, there are still some developers who want to pay a certain amount of money to the top tier of the international market, some even up to tens of millions of yuan."

Huang Wenjie, executive director of the Guangdong Circulation Industry Association, told reporters that the developer's willingness to be so backward is mainly based on three reasons. First, the hope that the entry of luxury goods can lead to more other brands to enter, and two is that luxuries can be located in the shopping mall, so that they can be misplaced with the general shopping centers. Three, it is hoped that high-end luxury consumers will be brought through luxury goods.

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< p > "what can be seen is that due to the slow recovery of the whole international economic environment, there are still some policy factors in China, and high-end consumption is suppressed.

Therefore, the effect of luxury brands can be reduced, which makes many developers no longer willing to bleed into the luxury market.

Huang Wenjie believes that on the one hand, luxury goods themselves have lowered the assessment of the consumption environment of the Chinese market. Meanwhile, the preferential treatment provided by the external environment for luxury goods has begun to shrink. Therefore, luxury goods will not appear in the past year as a result of sweeping the territory.

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