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Henan Jian Wen New World Commercial Building Investment Requirements: Brand Grounding

2014/2/22 14:30:00 28

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Investment Promotion Brand Shopping Center

in a blink of an eye, < a href= "http://www.91se91.com/news/index_p.asp" > Zhengzhou < /a > is already gathered in many shopping centers. It is not easy to kill a blood route. 
 Yu Bo, general manager of the new world commercial building of Jian Wen, wants to highlight the tight encirclement, and the shopping center still needs to do a good job of customer positioning. The new world commercial building aims to lock in the target customers to 22~35 years old local consumers, tailor the shopping center for local young consumers. 
 location .
 create community shopping center /p >
 for many Zhengzhou people, the Yellow River road and Jian Wen theater at the intersection of eight roads represent a kind of life memory. This is an earlier movie theater in Zhengzhou. Since 2007, this movie theater has turned into Oscar cinema. Now it has become a five star movie studio with 9 professional studios and 6000 square meters scale. 
 not only is Oscar cinema, but as early as August 18, 2013, after 4 months of adjustment, the new world commercial building was rebuilt and opened. Yu Bo, general manager of Jian Wen new world commercial building, said that change is the eternal theme of business. As the biggest adjustment in 6 years, Jian Wen new world commercial center is located in the community shopping center. This time is completely reborn. The confidence of the group and the team to the new world commercial building comes from the emergence of the community shopping center. 
 about 35 friends, or watching movies, eating and drinking coffee with family members has become a microcosm of city life. Although there are already many large shopping centers in Zhengzhou, the spanportation and convenience will be gradually taken into account by the time cost of consumers. More and more consumers need to be able to reach several kilometers in the surrounding area, and provide shopping convenience and shopping expenses for community shopping centers. As a community type < a href= "http://www.91se91.com/news/index_c.asp > shopping center < /a >, convenience and functionality are the first requirements. 
 in addition, the most important thing of community shopping centers is to satisfy the consumption needs of the community population. According to their needs, they have targeted brand introduction and experiential marketing activities, forging unique market appeal. 
 although it is only more than 30 thousand square meters, but this opening, the brand new world commercial building has introduced more than 200 new brands, 25% of the catering industry, 45% of entertainment and 30% of clothing. "We want to build a sophisticated shopping center, and we have confidence in this shopping mall." Yu Bo said. 
 brand > /strong > /p >
 requires "grounding gas" /p >
 half a month ago, the great portrait of actor min Jun (Kim Su Hyon) from the stars has been hung on the door of "happy days". The spokesman for the roast shop from South Korea is the popular idol Kim Su Hyon. The idol effect is obvious. The bread recommended by Kim Su Hyon has become a hot selling product in the shop. 
 the new adjustment of the new world commercial building has introduced many local rare brands. The most attractive one is the entry of "happy days". The baking brand of the biggest Korean food company known as the star bakery is currently only in four cities in China, and the shop of Jian Wen is the first store in Henan. 
 Yu Bo said: "when we inviting merchants, what brands should be recruited? We judged the criterion at that time:" which brand of young people in Zhengzhou market is the longest queue, and we will decide which target, so the brand we recruited is determined by the consumption orientation of the customers. " 
 "catering brand is not only a supplement to shopping, but also a continuation of life." Yu Bo said. The proportion of catering and entertainment in the new world commercial building reached 70%. In addition to the "happy days", DQ, "long time ago", "Subway" and "taro" are all very popular fashion restaurants among young people. 
 these restaurants, almost all the peak hours have to wait for the location. Nevertheless, every shop front is still full of small partners, laughing and laughing. For them, gourmet time is not just a big meal, but more often than not, in this light dining environment, the atmosphere is just right, and the sea chatting with 35 friends is more conducive to the cultivation of feelings and tacit understanding, and life's worries and anxieties are away for a while. {page_break} 
 customer group 
 the target is young people /p >
 in addition to catering, shopping on the establishment of this is also "more grounded", the venue has been changed to higher quality boutique shop. Each shop has its own characteristics and styles, and its brand is more abundant. 
 "after the re adjustment of the new world commercial building, more targeted young fashion consumers are targeted. The first is targeted at young consumer groups. Young people between the ages of 22 and 35 are our main goals. Yu Bo said. This is confirmed by the bustling passenger flow in the mall. In this adjustment and upgrading, Jian Wen new world commercial building adheres to the concept of "young fashion". It divides the high quality target customers into four categories: single youth, two person world, three families, and more than three traditional families. 
 Yu Bo said: "this time, we have more Korean elements. Many brands are made by Koreans. They directly end the history that consumers who need these brands can only buy them by purchasing." 
 apart from brand, some marketing activities are designed to cater to the preferences of young people around. Young groups like personalized costumes, the introduction of a number of special make-up brand. In addition, in order to facilitate the entertainment needs of young people in the community, taking into account their more casual consumption habits, all kinds of gourmet shops are effectively distributed on the 1~4 floor of the side hall, so that there are layers of leisure and food. 
 the entertainment volume of Jian Wen new world commercial building is not the largest in Zhengzhou, but it is popular and benefited from its profession. Here, there is a full play of KTV, which has a strong sense of experience, and a five star professional theater that is suitable for both young and old. It provides 8 hours of fun for the new urban youth. 
 nocturnal economy /p >
 to solve the leisure social needs of young people /p >
 the focus of shopping center development is no longer to create a shopping mall, but to create a place environment and community environment, and become a place for residents to live and entertain. 
 2013, Jian Wen new world commercial building was designated by eight offices as a designated unit for community convenience services. Yu Bo said that the new world commercial building as a community shopping center requires not only to meet the basic needs of consumers on working days and the establishment and maintenance of social relations, such as work lunch, clothing consumption, business matching. At the same time, the construction of the new world commercial building has made WiFi full coverage to facilitate the online demand of new urban youth. Yu Bo said, after all, the Internet is also a social need. 
Similarly, commercial buildings should also satisfy the leisure and leisure life of amateurs. Therefore, a new orientation has been made in organizing marketing activities, such as the "night running economy" that the commercial buildings have been insisting on and advocating, and organizing the activity of not going home tonight. The contents of white-collar leisure and entertainment should be packaged together to create the first "night shopping mall" in Zhengzhou. Holidays and holidays will be appropriately extended to meet the aspirations of the new urban youth in the "better night and night". "P" 
 in the view of < a href= "http://www.91se91.com/pioneer/ > > < < /a >", in order to better highlight the characteristics of the community shopping center and enhance the convenience and sensuality of the community residents, we should strengthen targeted community marketing planning, create a unique community business brand service, and act as a good platform for strengthening community neighborhood communication, and create a distinctive community shopping center with different professional focus and differentiation. "Business can not only be business thinking, but only by jumping out of the framework of business can we create good commercial real estate projects." Yu Bo said.