Yin Man Accepts Strategic Investment Of Ali To Conspire To List In 2016

February 24th, Women's wear Internet brand IPO plans to launch the plan in two or three years, and for the first time admitted that it is in contact with Alibaba and IDG to accept investment intentions from both sides.

If this happens, he will become the first domestic Internet brand to be successfully listed. As for 2016 or 2017, Fang Jianhua, founder of Inman, did not give a clear timetable, but from the industry's inference, this time point is likely to come earlier, "maybe next year".

Regarding the listing of Yin man, people familiar with the matter judged that they always wanted to be able to play overtaking and exceed the position of breaking the silk, thus becoming the first listed brand in the electricity supplier circle. Compared with other peers, Yin man's advantage is that there is no grass-roots stage. From the very beginning, there are regularized management and good financial disclosure. In addition, the government of Guangzhou has great support for IMMAn and has more impulse to help it.

"The lack of domestic electricity supplier plate, I heard that the SFC intends to open up a green channel for business enterprises, reduce unnecessary regulatory links, simplify the approval process, thereby encouraging e-commerce enterprises to enter the growth enterprise market." Insiders pointed out.

However, there are too many uncertainties in the good assumption, and policy advancement still takes time. For EMMAN, the bigger test may come from the business itself. The industry's description of the current business situation of Yin man is "the first tier of revenue, the third tier of profits". Whether such a mode can be recognized by the domestic capital market, or even if it is listed, it is difficult to determine what criteria to refer to.

On the other hand, the cash flow institutions at the present stage basically come from strategic investment, and there is no shortage of money on the books. The reasons for offering public offerings are not enough.

Billion power network is connected. Inman When CEO Fang Jianhua arrived, he was on his way to Hangzhou to talk with Alibaba. Previously, news of IDG and Alibaba's injection of tens of millions of dollars has been spreading, and its valuation has climbed to $100 million.

For investment matters, Fang Jianhua did not deny it positively. It was only said that whether IDG or Alibaba, the two sides were still negotiating, intending to consider it.

Informed sources said, the investment from Alibaba is actually not a Alibaba group or a direct investment company, but a private shareholding fund of Alibaba related parties. Therefore, the legal level can not be called Ali group's investment.

Fang Jianhua also stressed that if we get the investment from Alibaba, it does not mean that there is any interest relationship. Ali will not give special attention to EMMAN. What he sees is the value space of Internet as a brand.

But anyway, after getting the investment, he will have more money on hand to expand his business.

At present, a number of Internet women's clothing brands including Yin man, Han Du Yi house, and rash and silk fabrics have adopted takeovers and acquisitions strategies to varying degrees. Last year, Yin man formally bought the first language of the brand name and opened the first stop of group warfare.

Official figures show that in 2013, the annual sales volume of Yin man reached 760 million yuan, and another brand name of the group achieved 360 million yuan sales. During the double eleven period in 2013, the official sales volume of the official flagship store was 120 million 700 thousand, ranking first in the category of women's clothing.

Fang Jianhua forecast that in 2016, the Group sales will reach 3 billion -50 billion yuan. If we want to rush to this level, we must keep the existing brand growth and keep the flank full.

It is reported that Inman is looking for a suitable brand under the traditional line, and some enterprises are already very close. And he will seek new growth in the layout of the category, such as the existing women. shoes The bags, and the innovative home, cane chair, bamboo stool, ceramics, essential oils, which may be considered next, are likely to be the objects of their subdivision.

Fang Jianhua pointed out that Ingman has two dimensions in its acquisition and acquisition: one is the originality of product development, and the other two is the Internet thinking of business operation. "Those who are originally pursuing online product lines and brand positioning are pursuing big and complete products. After the acquisition, they may be streamlined and transformed to meet the needs of the boutique and niche market."