Hangzhou Builds Five Major Business Circles To Enter Multiple Department Store Business Projects

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< p > 2014, for commercial retail industry, it may be a year of breaking up and coexistence.

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< p > after the most embarrassing 2013 of department stores and the beginning of a rapidly declining 2014, the attractiveness of the most seditious business plan in the past year has been greatly reduced. The restricted "three public" consumption, the expected decline in the economic environment and the strong impulse of the electricity supplier have made the solid foundation of the Department Store suddenly become overwhelmed, especially after the 25% decline of the spring festival performance.

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In the middle of February, the IKEA House announced that the Hangzhou store started, and the other projects such as the Liangzhu new city shopping mall in the city of P will start.

Judging from the construction cycle, the popularity of Yuhang's Qiao plate will really erupt in the second half of next year.

At the same time, Qingchun business circle, North City business circle, east city business circle and Qianjiang New Town commercial circle are also actively preparing for the event. The enthusiasm for the regional a href= "http://www.91se91.com/news/index_c.asp" > business circle < /a > has never been so popular as this year.

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< p > the innovation of traditional business mode, the rise of new commercial body and the establishment of new business order must be achieved through the way of "subverting the old mode". If it is not broken, it can not be established. If we want to reconstruct the commercial layout of the whole city of Hangzhou, 2014 will be a new first year.

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< p > < strong > commercial items: < /strong > /p >

< p > < strong > Xiasha Yintai City, Chengdong new town Yintai a href= "http://www.91se91.com/news/index_f.asp" > department store < /a > /strong > /p >

< p > < strong > Hangzhou era sky street, Xiasha impression city < /strong > /p >

< p > Yintai department store has two steps in the east of the city. The first step is that Yintai department store and Zhejiang China Railway Real Estate Group Co developed the Yintai city with a total area of 30 thousand square meters, and planned to build a community oriented shopping mall.

Strategically speaking, it can form two stores in the north and the East in the east of the Yintai Qingchun store and intercept more visitors from the east to the downtown area of Hangzhou.

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< p > second chess is hand down Xiasha.

Jinsha Lake plate, also known as the new central area plate, is the "Star" block of Xiasha.

2013 in the second half of this year, the signing of the Sino Sha community economic union and Yintai Department indicates that the Yongtai mall project of Xiasha road will become the Yintai city of Xiasha in the future. This project is expected to be completed before and after 2015, and its size is similar to that of Yintai Qingchun store.

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< p > in addition, another large commercial project in Hangzhou times street also put the "future" in Xiasha.

It is reported that the Hangzhou Tian Tian Street will plan 40000 square meters of gourmet dining, about 13300 square meters of international boutique supermarkets, about 8800 square meters of six star IMAX theater and about 1600 square meters of real ice rink.

The core business circle location basically includes the central area of Xiasha new town, the secondary business circle covers the whole Xiasha new town, the border business circle radiate down the nine fort and the Qiao area around the sand, and even Linping, Haining and Xiaoshan.

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< p > analysis < /p >

In the past two years, Xiasha is almost a "commercial blank land". With the gradual maturity of residential areas and surrounding facilities, the commercial vitality under the area has begun to germinate. P

Not long ago, the SDIC group successfully succeeded in competing for the property of the Gaosha subway. This means that after the Yintai city and Longhu Tian Jie, another big brand business entertainment shopping center in the impression city will be more and more clear.

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< p > < strong > commercial items: < /strong > /p >

< p > < strong > Xizi international, Tianhong Department Store < /strong > /p >

< p > in the urban planning of Hangzhou, the layout of Metro Line 2 and line 4, like two commercial arteries, makes the future of Qingchun business circle full of imagination.

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< p > Yintai Qingchun department store is the most important commercial body in Qingchun commercial circle. In just a few years, it has become the central point of prying around business consumption. However, in the next two to two years, two new business entities will open in succession, which will bring about commercial accumulation effect here.

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< p > west side of Hangzhou Tower Xixi international Laozi Qingchun square and Yintai Qingchun store. The total area of the project is 280 thousand square meters. The planning format covers shopping centers, office buildings and hotel apartments. Statistics show that the turnover of the West International Project in 2013 has reached 1 billion yuan.

It is worth mentioning that the Qingchun Square Station on line 2 will become its upper property.

Xizi international project is positioned as "city life experience center", city life hall, fine works < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > Museum, culture and Art Museum, children's micro world......

It is expected to create a brand new lifestyle related retail mode and complete the whole project this year and open next year.

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"P", the department store chain store from Shenzhen, Tianhong Department store, has been set up in Xintang Road, east of Feng Hao Road, North China rendezvous, China Hao five new world, the shopping area is expected to have more than 70 thousand square meters, plans to introduce catering, entertainment, department stores and supermarkets, as well as cinema, is currently in the process of investment, is expected to open in the second half of this year.

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< p > analysis < /p >

Under the interaction of several commercial complexes, the Qingchun commercial circle will not only be able to firmly occupy the customers in the business circle, but also will become the important factor to decide the future possibility of Qingchun commercial circle through the Qingchun tunnel from Xiaoshan to Hangzhou and the other provincial cities guests who extend through the autumn stone elevated section to Hangzhou. P

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< p > < strong > commercial items: < /strong > /p >

< p > < strong > Raffles square, High German land Plaza < /strong > /p >

< p > with the only one street in the Mixc, two super high-rise streamline towers are growing every day. By the end of this year or early next year, a body of 410 thousand square meters will be built. The world class city complex will be sprang up.

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< p > Hangzhou Raffles center concentrates on Grade A office buildings, shopping centers, super 5 star hotels, high-end service apartments, administrative mansions and other formats.

Now it has been clearly introduced into the hyper luxury hotel of Hilton Hotel group, which is the world's sixth largest raffle after Singapore, Shanghai, Beijing, Chengdu and Ningbo.

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"P" and the seven star luxury hotel will be the largest part of the High German land Plaza project, which is close to 100 thousand square meters and is expected to open at the end of 2016.

And Gao de place, facing the content of shopping center, is very close, claiming that it will be higher than Hangzhou the Mixc.

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< p > analysis < /p >

< p > Metro Line 4, Peng Bu to Qianjiang new town is expected to open at the end of 2014, coincide with the opening hours of Raffles.

Near the site of the subway, Jiangjin Road and Civic Center, it is the two complex of the Hangzhou Raffles center and the Hangzhou high land Plaza. The driving effect of the Metro effect will be very obvious.

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< p > < strong > commercial items: < /strong > /p >

< p > < strong > Zhongtai Yintai City, Wanda Plaza < /strong > /p >

< p > < strong > Lan Xiang complex < /strong > /p >

< p > Hangzhou city north, has always been densely populated, the lack of large business, so that the region has not even formed a competition to compete with other sectors, the retail giants have been eyeing this cake.

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< p > in 2014, the silence of Chengbei business circle will be broken.

The northern side of the junction of Dongxin road and Shi Xiang Road, Hangzhou Zhongtai Yintai City, has a total construction area of about 330 thousand square meters, of which shopping center has an area of about 100 thousand square meters, with 1800 motor vehicle berths.

It is worth mentioning that the subway line 5, line 3 and line 4 are intertwined in this convergence, and Zhongtai Yintai city will include nearly 1 million 200 thousand residents in the northeast of the whole city into their own circle of radiation.

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< p > in addition, another commercial complex, Wanda Plaza, has recently announced its main structure. The commercial complex, which integrates catering, entertainment, leisure, department stores, cinema and other functions, with a total construction area of up to 360 thousand, will be officially opened in December of this year.

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< p > Huarun has also decided to enter the original Lan Xiang complex in 2012, and will create a happy Huarun Ode to the "happy consumption" dream city in northern Hangzhou.

Joyful song not only has the daily shopping, leisure, catering, culture, finance and other service functions, but also enhances the amusement parks, theaters, cinemas and other entertainment functions of shopping centers, and brings consumers a dual experience of one-stop consumption and happy consumption.

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< p > analysis < /p >

< p > from the current volume of shops, Chengbei business circle is indeed hot. Looking back in 2013, Wanda Plaza shops were sold 163 sets, and the amount was 750 million, ranking first.

Looking at the North City plate, many commercial alligators, such as Wanda, Huarun, Yintai and so on, have been gathered. From the opening time, the business hours of Yintai and Wanda are equal. They all want to have a firm foothold in the north of the city in 2014.

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< p > < strong > commercial items: < /strong > /p >

< p > < strong > Sweden IKEA, Japan wing Wan dream city, < /strong > /p >

Last June, Sweden's IKEA, with its unique business model, won a good reputation around the world. Its business area is 50 thousand square meters, which is larger than the 32 thousand square meters of IKEA Xuhui store in Shanghai. Its opening time will be next June.

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< p > from the structural point of view, the ground floor building of Hangzhou IKEA is 3 floors, 1 floors underground and 1 floors on the ground are used for parking lots. It is expected that there will be more than 1000 parking spaces, and 2 or 3 floors on the ground will be used for shopping.

The B exit location of the Hangzhou subway line 1 is about 500 meters away. The passengers from Xianghu on Route 1 will arrive at IKEA 5 minutes walk from the station.

In addition, through the Surrounding Hangzhou Ningbo Expressway and Hangzhou Pu expressway, visitors from Jiaxing, Shaoxing and Ningbo will also be attracted.

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Except for IKEA, P is also a commercial project of great concern. As a famous retail group in Japan, Yong Wang is famous for its comprehensive shopping department stores, and is also one of the largest department stores in Japan and Asia.

The dream city of 100 thousand square meters will probably choose a large comprehensive supermarket as its core store, and bring into the clothing stores, sports shops, bookstores and other large shops to meet the needs of the community customers.

It is about 2 minutes from the home of the family, and the distance from the Liangzhu Culture Village is about 5 minutes. It is about 10 minutes from the drive from Zijin port, Zhejiang Province.

For the lack of large commercial projects in Yuhang District, the commercial retail project of Yong Wang will become the core of the 10-15 minute business circle and become the two level business circle entrenched.

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< p > analysis < /p >

< p > under the action of Hangzhou Metro Line 1, many business lines including IKEA and Yong Wang will be "beaded into chains". In the south of IKEA block, there is a large market, the international trade city of Qiao, the north of IKEA block, and a 200 thousand square meter commercial complex near the Subway Line 1, wumi station. Then, the Yuhang high speed rail station, Nanyuan station and LinPing Railway Station will also have large commercial complexes. The agglomeration effect of these block businesses will bring the commercial fever of the hot Qiao plate and Yuhang area.

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