American Gore Aims At The Morning Casual Shoes Market.

　　 GORE-TEXSURROUND technology enters China

In the mid 70s of last century, W.L.Gore&Associates (Inc.) launched its first waterproof, windproof and breathable GORE-TEX fabric, so that outdoor enthusiasts first realized the all-weather comfort protection of Gore. Over the past 40 years, the fabric of GORE-TEX (Gore Tes) brand has been widely used in functional, protective and fashion sense. clothing and shoes Products become the high quality representatives of outdoor products. In 2010, GORE-TEX (Gore Tes) brand was reinvented. For the first time, it launched GORE-TEXSURROUND360 degree waterproof and breathable technology for footwear products, becoming the main selling point of many European casual shoes brand spring and summer high-end products. In 2014, business casual shoes equipped with this innovative technology will come to the Chinese market.

(Beijing, December 9, 2013) Gore, the leader of high-performance waterproof and breathable fabric, announced that its GORE-TEXSURROUND360 degree waterproof and breathable technology will enter the Chinese market in spring and summer in 2014. This is a technological innovation of Gore's footwear industry. Its better waterproof and breathable performance can meet the needs of the multi City scenes of the busy urban families, and enhance their competitiveness. Business casual shoes Positioning for comfort and practicality. At the same time, the arrival of the technology will also import high-tech selling points for Chinese business casual shoes brand, increase the competitiveness of the brand, and take this opportunity to expand the brand consumer groups, attract the attention of outdoor enthusiasts, and bring new business growth points for enterprises.

Brand new GORE-TEXSURROUND shoes

GORE-TEXSURROUND360 degree waterproof and breathable technology adopts the original "open window" sole structure design. The sole is provided with a large area of air holes, which can discharge excess sweat and emit excess heat of the feet to ensure that the feet are always dry. The GORE-TEX film attached to the shoe contains more than 1 billion 400 million micropores per square centimeter, 20 thousand times smaller than the water droplet and 700 times larger than the water molecule. In order to ensure the smooth discharge of sweat gas from the inside, it can completely prevent the entry of external liquid water, and establish all-weather temperature microcirculation regulating system in the shoes. Consumers will never be disturbed by weather factors. No matter whether it is sunny or rainy, they can release their feet in city life and enjoy the pleasure of comfort and carefree walking.

ChristianLanger, global president of Gore shoes, said: "GORE-TEXSURROUND360 degree waterproof. Breathable Technology It is a milestone in breathable technology and will bring the wearer 360 degree of all-round comfort experience. In Europe, the technology has become a new product selling point and has been adopted by many fashion shoe partners of Gore.