How Can A Wardrobe Enterprise Find A Celebrity Endorsement To Achieve A Win-Win Situation?

　　 Wardrobe industry Rising celebrity endorsement

Movie stars use their identity exposure rate to brand service for wardrobe enterprises, and wardrobe enterprises pay their endorsement fees. In today's era of highly developed information, every move of stars will bring a storm or make consumers buy. As a new wardrobe brand or a company that wants to grab more market share, it is undoubtedly the most effective advertising method to cooperate with the most popular stars.

In wardrobe industry, advertising marketing is mainly represented by celebrities. Among the most influential ones are steel Hsu Chi's endorsement of Sophia's wardrobe, Han Li wardrobe signing Li Bingbing, piano prince Lang Lang's Wrigley wardrobe and so on. In fact, we can easily find that every brand chooses their celebrity endorsement when they consider it carefully.

It is understood that Wrigley wardrobe With "humanity, technology and art (art decoration effect map)" as the brand concept, this is very close to the Lang Lang's artistic image of playing the Chinese piano at the opening concert of the Great Hall of the people in Beijing and the opening concert of the world cup. Under the brand concept of Humanities and technology, Wrigley has made the best choice of spokesmen.

　　 Celebrity endorsement also needs attention and brand entry point.

However, many wardrobe enterprises are making use of it. Star When endorsement is made, it often takes a long time and does not dig deeply into the characteristics of the corporate brand and stars. It often leads to the fact that the star's image is not in line with the style of the enterprise. This is undoubtedly a loss of his wife and a soldier. The key to achieving celebrity endorsement is to see how the enterprise chooses and uses it. Before choosing a celebrity spokesperson, enterprises must first clarify my own development route and brand concept, and see what the enterprises need at this stage, and have a clear purpose in publicity.

For wardrobe enterprises with capital and strength support, they can choose celebrities who have been famous for a long time and have wide influence. Because the main goal of such enterprises is to carry out brand promotion on a sound basis. Therefore, we only need to strengthen the brand connotation and new ideas on the basis of the original. For those newly entered market wardrobe enterprises, it is best to choose the hottest and most popular stars at the moment, so as to win the brand and occupy the market at the same time.

　 Celebrity endorsement brand still needs to wait for the test of time.

At the same time, because the wardrobe product is not a fast moving product, it has a long life cycle. Its demand is relatively stable, and the rate of repeat purchase is low. So even a very big star can not raise the wardrobe sales in a short time.

A long time celebrity endorsement brand can enable consumers to form conditional reflection under certain conditions, that is, when a spokesperson and a product appear at the same time, they can immediately associate with the brand; or when they hear a brand name, they emerge the image of the spokesperson. But wardrobe enterprises need to invest a lot of money in order to achieve this effect.

Wardrobe industry is in a period of rapid development. Before entering the brand dispute period, many wardrobe enterprises have awakened their brand awareness, and more and more enterprises have begun to cooperate with them obviously. Celebrity endorsement is indeed an effective way to raise awareness in a short time. However, when wardrobe enterprises use star endorsement to enhance brand image, remember to find the right pointcut and wait for the opportunity, so that we can truly achieve "making the best use of everything and getting the best of what we can get".