Double Star Civil War Resulted In Over 40% Turnover Loss.

Double star "civil war" inventory: "kill one thousand enemy self harm eight hundred", Pang Li Li Jing began in April this year's double star civil strife, and finally gradually fell into silence.

However, double star Refco Group Ltd under the leadership of Binxing group (Refco Group Ltd), double star celebrities under the leadership of Wang Hai, and Ji'nan double star and southwest double star under the leadership of Double Star original channel, Han Junzhi and double star, have all suffered heavy losses in the civil strife.

Recently, this newspaper learned from informed sources that both sides lost more than half of their marketing network.

Both sides lost more than 40% of their turnover.

The re establishment of double star distribution system and the supply channel, brand building and channel improvement of special star have all been affected.

This internal turmoil has become a great pain for Wang Hai, and has also caused a great negative impact on China's old shoe making enterprise.

Since the beginning of April this year, the protagonists are the three senior statesmen of two stars: Wang Hai and Liu Shuli, Han Junzhi, the top sales manager of the two star group.

The civil strife began with Wang Hai's 51% stake in Ji'nan and Chengdu.

In Liu Shuli and Han Junzhi's view, the control of 51% of the marketing channels of the southwest double star and Ji'nan double star is only the first step. Wang Hai will then propose 100% of the channel control rights, which will have an adverse effect on Liu Shuli's position in the company in the future.

This is unacceptable to Liu and Han.

Wang Hai's proposal to control the 51% channels has been firmly resisted by the southwest double star and Ji'nan Binxing.

Wang Hai also resolutely refused to give up, he said that no matter how difficult it is to never turn back, and resolutely push forward reform, we must solve the problem of integration of three interest bodies in factories, agents and chain stores.

Wang Hai's killer trick is to cancel Liu and Han's double star brand agency and trademark right to use.

The two teams of Wang Hai and Liu Shuli have been fighting in the next few months.

As a result, the double star took back more than 1000 double star stores, but at the same time it also lost more than 1000 dealers.

Insiders close to the double star said sales of double star celebrities fell sharply.

For this year's business performance, two top executives of two star celebrities have not responded positively.

It is understood that more than 80% of the stars' shoes orders are commissioned processing.

Due to internal friction and sales decline, the factory did not work well, and the factory demanded early payment, which caused great pressure on the capital chain of the star celebrities.

Confidence in production and processing plants is affected because they can not get the money in time.

Shi Yunwen, deputy general manager of Ji'nan special star economic and Trade Co., Ltd., told reporters that since the double star was disqualified in March, the company has begun to contact the shoe processing factories in Fujian and other places to rebuild the production chain and produce the star brand.

Ji'nan special star and southwest special star marketing network lost more than half of the country's original 2000 stores, went more than 1000.

The missing parts need to be re established.

Since July, special star has built a store in China, and opened more than 700 stores in July -11 months.

"We need to invest about 300000 yuan in the opening of a new store.

A market manager said.

The location of the special store is close to that of the two stars, most of which are next door or door.

The competition between double star and special star is self-evident.

But the star market staff denied the intention to build a store near the twin star.

They said that this location is based on market needs, and is not intended to fight against the double stars, that is, the star does not build shop here. Lining and Nike may also set up shop here.

Wang Hai, President of the double star group, said he would not like to mention such things as before and after the civil strife.

Special star executives also said that this year felt very tired, recently released from pain and injury, and is busy coping with the financial crisis, busy with the construction of the market, do not want to mention the internal disorder.

"I'm afraid. I don't want to fight anymore.

The special star store opens in Qingdao. It's very low-key. "

The executives said.

Li Feng, general manager of Chengdu special star investment and Development Co., Ltd. (former Chengdu double star) said that the loss of the former Southwest double star was about 30-40%.

Beginning in September this year, business began to normalize, and the upstream production and supply chain was gradually established.

These factories are mostly distributed in Fujian, Zhejiang and Guangdong.

Li Feng said that in the past two months, the turnover of Southwest star has been restored to about 80% of the same period last year, and more than 100 stores have been opened every month.

Next year's business target is set at 7 hundred million.

"For this year's business indicators," did not make a request.

Recovery is the first priority. "

Li Feng said.

In the industry analysis, double star civil strife seems to be an outbreak of resentment between Wang Hai and Liu Shuli. In fact, it is a typical game between brand dealers and channel players.

Guo Hongbo, the head of Beijing knowledge and business management consulting company, told this newspaper how to avoid the outbreak of civil strife, the first thing to solve is the problem of mechanism.

It includes establishing board of directors, improving decision-making mechanism, improving management methods, and defining equity division.

The two is to define the authority and control the authority from the organization.

The responsibilities and powers of each business unit should be clearly defined.

Through organization guarantee, we can avoid forming an independent kingdom lacking unified management.

Three, we need to strengthen team communication, deal with problems in time, and avoid disintegration due to divergence of values.

"There may be a better way to deal with the problem," said a manager at Ji'nan special star. "There is no way to coordinate the contradiction between the double star brand and the channel providers.

It just needs the rationality and concession of both sides. "

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