Sellers Seize The 3 Magic Weapons Of Russian Market

< p > March 19th, according to billion power news: this year vip.com will cooperate with the a href= "http://www.91se91.com/news/index_p.asp" > Russia < /a > flash purchase website KupiVIP, or provide the brand products for KupiVIP as the supplier's role, and solve the problem of the shortage of Russian local electricity suppliers.

KupiVIP, founded in 2008, is one of the representatives of Russian local businesses. It started with fashionable brand discount, and has been popular among Russian middle class for many years.

According to Colney management consultants, the size of Russia's e-commerce market is $10 billion, and the average annual growth rate will reach 18% by 2018.

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< p > Wang Haitian, commentaries of the Internet business world: no matter whether the news of vip.com entering Russia is true or false, "cross-border electricity supplier" is already a hot word.

In fact, cross-border electricity providers are becoming hotter, and many sellers are also starting to enter the foreign market, of which the Russian market adjacent to China becomes the first choice.

Russia is also the largest buyer market of fast selling.

At the beginning of the year, I interviewed Liu Wei, the head of fast selling Russian business, and listened to the Russian market he observed.

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< p > Russia has surpassed the US at present. It is the fastest selling a href= "http://www.91se91.com/news/index_s.asp", the buyer < /a > market.

Russia has 76 million 500 thousand network users, accounting for more than 50% of Russia's population.

GDP per capita is 2.5 times that of China, but consumer goods are scarce.

In 2013, more than 20 million of parcels were shipped from China to Russia.

Most of the buyers in Russia are highly educated, age is 20-40 years old, most of them are white-collar workers and IT employees.

Average monthly income is around 29 thousand roubles, about 5800RMB.

Russian buyers are poor in English, basically browsing through plation tools.

Russian buyers like to visit social networking sites.

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< p > < strong > Russian Logistics: the foundation is weak, we need to explore < /strong > < /p >

< p > early 2013, Russian orders grew rapidly, but Russian Post's customs clearance speed was slow, the logistics foundation was weak, and cross border express became a "roaming" problem.

In March, the cross-border development was promoted, and 17W orders were placed on Russian orders one day. The postal channel was crowded, and Russia's ability to clear customs was out of order. Some of the goods were more than 90 days old to the buyers.

There are so many disputes to the seller that the goods are gone and the money is gone.

For sellers, it is necessary to actively explore the way of logistics to Russia in various markets, and also try the "China Russia air line" to be launched in March.

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< p > < strong > localization strategy < /strong > < /p >

In April, 2014, P will release the Russian express station. All products and interactive languages are pure Russian.

The platform will choose more suitable products for the market and personalized products.

Russian buyers will increasingly find that there is no difference between fast sellers and local e-commerce sites.

Speed sell will increase local SNS promotion, promotion of small and medium-sized websites, search engine promotion and so on.

Speed sell encourages sellers to recruit Russian talents, publish Russian products, provide Russian customer service, etc., and focus on mining hot and personalized products in Russian market, and do more localization promotion.

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< p > < strong > Russian group buying > /strong > /p >

< p > Russian group buying is the most popular promotional item after the big promotion, similar to Juhuasuan in China.

Group buying day has a daily average of more than 100 thousand Russian buyers, each single product daily sales of more than 200 single, selling goods can be sold more than 5000 single day.

Russian group buying can create a bomb for sellers, which can bring 5000 orders to a new product on a single day.

By recommending relevant products, considerable sales can be generated.

To enhance the subsequent traffic of the store, the KA traffic increased by 3 times before and after the group buying.

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To sum up, the sellers seize the 3 magic weapons of the Russian market: solve Russian logistics (actively try various logistics methods), provide Russian localization services (goods, Russian releases, customer service, promotion) and participate in Russia's a href= "http://www.91se91.com/ news/index_h.asp" > group buying < /a > P.

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