The Sixteenth China (Jinjiang) Shoe Fair Exhibition Has Been Completed.

Compared with the past, the sixteenth China (Jinjiang) shoe Fair will bring forth many innovative and creative elements, such as the strong appearance of outdoor products, the exhibition of small and medium enterprises alliance, the splendid appearance of 3D exhibition hall, and the intense participation of animation marketing.

　　 Enterprise "assemble" to run exhibition resources complement each other

This is an era of resource integration. For enterprises, the way of individual combat is out of date. Whether it is production or marketing, tug of war has become a new model for the survival and development of enterprises. This is also true for exhibitions.

At this shoe fair, the Dragon Garment Co., Ltd., an advocator of the alliance of garment enterprises, will carefully build the Theme Pavilion of the enterprise alliance. Around the garment industry chain, nearly 200 square meters of venues will display the characteristics of the dragon business alliance members. The exhibition hall will carry out detailed packaging and outdoor display for outdoor, riding apparel, yoga, swimsuit and gym clothes.

"As a shoe capital of China, Jinjiang should emphasize the linkage and complementarity of shoes and garments besides the development of the footwear industry chain. Including through effective resource integration, reasonable reorganization to achieve a win-win situation. Ceng Wenting, director of dragon international operations, said that in recent years, domestic and foreign economic downturn, shoes and clothing enterprises are looking for an ideal breakthrough. How to upgrade brands, how to allocate production and marketing, and how to capture foreign trade are all problems that enterprises must face. The Dragon Enterprise Alliance, with the theme of enterprise resource sharing and platform integration as the theme, has already set up relevant manufacturers, traders archives and digital libraries. With the exhibition platform of Shoe Expo, the Dragon Alliance will strive to build the two docking of footwear industry chain to help local shoe and garment enterprises, especially OEM and ODM OEM enterprises, to find matching resources.

The way the group army operates is not only reflected in the Theme Pavilion of dragon enterprise alliance, but also the first outdoor stadium will be launched this year. Tianlun Tian, San Fei Lai, lion brand, Mingwei camel and many other outdoor brands will focus on exhibiting the latest outdoor equipment. At the same time, we will display a batch of personalized consumption and display a number of functional new materials.

"The reason why we specializes in developing outdoor theme pavilions is more important to provide direction for enterprises, and to remind enterprises that transformation and upgrading should focus on differentiated competition. Besides sports shoes, there are many new subdivision areas to pay attention to in the shoe and clothing market. Chen Shi, Executive Deputy Secretary General of the Jinjiang industrial design and fashion creative association, who has led the exhibition, said that in recent years, the outdoor sector has sprung up and is developing at a speed of more than 40% per year. The outdoor brand of Jinjiang is also very famous. If the demand for the traditional sports clothing market is low, can it become a new regional brand for shoes and clothing besides sports shoes in Jinjiang?

　　 Keep up with the age of big data   start-up 3D Shoe Fair

The shoe fair Jinjiang is not only an industry exhibition, but also an effective platform for production and marketing docking.

In recent years, the emergence of e-commerce has changed the traditional business model of the enterprise, and the way of people's purchase is also changing. In accordance with market changes, the last shoe fair, relying on the Jinjiang news network platform, launched a never-ending "online Shoe Expo" in Jinjiang. It integrates four major aspects, namely, news information, online exhibition hall, supply and demand information, micro-blog interaction and so on. The 500 shoe companies participating in the exhibition will be included in the website and free to provide information consultation and display platform for exhibitors.

Although the "online shoe fair" provides a wealth of consultation, it is difficult to stereoscopic in product display, and it needs to be improved on individual "experience". To this end, this shoe fair, online Shoe Expo will be upgraded again. At present, the organizing committee has worked with the company to build 3D online shoe fair.

"You see, the 3D effect is very good, very realistic, you can enter the exhibition hall through the mouse operation, from all angles to see the works displayed." Zhuang Yuejin, deputy director of Jinjiang economic and Trade Bureau, points to the 3D effect of the shoe Expo on the computer. Users can enter the 3D online shoe fair through the website of China shoes Expo, and can see all kinds of products displayed in the exhibition hall without leaving home. All the participants at the 3D Shoe Expo are from the physical Pavilion.

On the other hand, the launch of 3D online Shoe Expo will greatly extend the opportunity of exhibition for enterprises participating in the footwear Expo, so that exhibitors will no longer be restricted by the time limit of the shoe fair, so that every day there will be business opportunities for every 365 days, and every day there will be a shoe fair.

"Of course, the 3D Shoe Fair is virtual after all, but it is still mainly based on display, and it is difficult to trade." Zhuang Yuejin said.

"With the advent of the big data era, the traditional exhibition must break through and fully integrate emerging technologies and channels such as mobile marketing, cloud computing, electricity providers, etc., to activate innovation and achieve effective interaction between online and offline businesses. Marketing resources Focus on the "outbreak" at the exhibition to provide effective help for the transformation and upgrading of enterprises. Guo Hanyao, a real marketing management expert, put forward his own views from the perspective of marketing.

　　 "Upgraded version" shoe Fair Category is more powerful.

At the beginning of the shoe fair, Jinjiang is now in a special period when the sports shoes industry has been accumulating for more than ten years. The shoe Fair will then give the sports shoes brand that is ready to rise a higher level stage. It is precisely because of this, the Jinjiang shoe fair was founded in the early days to win the hot pursuit of the sports shoes industry. However, since 2005, the shoe fair in Jinjiang has gradually declined. Exhibitors' enthusiasm for exhibitors has also disappeared. To this end, at the tenth shoe fair, the main leaders of Jinjiang have proposed that the shoe Fair is going to transform into the China Sporting Goods Fair, so as to fully integrate the sporting goods production advantages of Jinjiang sports shoes and clothing. From the upcoming shoe fair, the concept of organizing the Expo will be strengthened.

Judging from the display category of products, Shoe Fair No longer limited to sports shoes, including outdoor equipment, casual wear and other categories.

It is necessary to expand the scope of exhibition in a timely manner. There is a fair in Shanghai, originally confined to the Shanghai area, and later extended to East China, and finally to the whole country. With the expansion of the scope, its radiation force and influence will also rise. " Some experts believe that the size of a sports shoe industry can not support a huge industry exhibition. The final result can only be smaller and narrower. To make Jinjiang shoe fair more powerful and resplendence, we must make radical changes. It is very important to increase the relevant display products.

"As a sports city in China, the sports industry in Jinjiang is mature. In recent years, more and more shoe companies have extended their products to clothing and equipment. The shoe fair can be upgraded to the sports fair or the spring trade fair and the Autumn Fair in the footwear industry, attracting sports apparel, outdoor sports and leisure products, sports equipment and so on to participate in the exhibition. Lin Shui pan, chairman of Xi De Long (China) Co., Ltd.

Not only that, the function of this shoe Fair is also increasing, but the most obvious thing is to pay more attention to the display of technology and the release of new products. Through this platform, you can see the latest scientific and technological achievements in the footwear industry. This is undoubtedly good news for those exhibitors who want to keep close ties with the industry and understand the latest frontier information of the industry.

In addition to outdoor elements, outdoor pavilion will also set up a "industrial design" exhibition area in recent years, so that all kinds of shoes and clothing creative products and industrial design results will be concentrated. It is worth mentioning that the 60 winning works of the "Strait Cup" international industrial design competition held last year will be displayed here. The display of these technological achievements will help the enterprises to develop better, and will also contribute to the transformation and upgrading of the footwear industry as a whole.