Parker Blue 2014Q3Q4 Orders Will Be Closed.

"Intensive farming terminal, retail breakthrough", 2014 Paclantic Autumn and winter orders will be officially closed in the near future. Unlike the past, this year's order seems to be much earlier than before. Why is this? By borrowing from Mr. Parker's president, Mr. Luo Jie fan, in this order meeting, he said, "seek great events and follow the trend."

Since 2012, China's Garment industry They have experienced unprecedented trials, overstock, difficulties in capital turnover, declining sales, many brand shops closing down, plus the impact of online marketing, the purchasing power under the line has dropped dramatically, and the clothing market has been sluggish.

However, in such a situation, Parker ran against the situation and spent huge sums of money to cooperate with the third party organizations to conduct market research. At the same time, he also employed internationally renowned designers to improve the image of VI system and terminal store.

On the brand communication, the joint Golden Eagle cartoon TV held a flying singing and dancing meeting in eight cities throughout the country, and carried out 360 degrees of dissemination on the Internet, plane and TV.

After a year of hard work, 2013, paramount. Rebranding With good results, the store efficiency increased by 20% over the same period last year. All this shows that Parker in 2014 has ushered in his real "spring".

After the brand remolding, Parker lane has been advocating "enjoying self-confidence growth -- new urban families and children's good life style". Throughout the design, display and brand communication level, children's growth story runs through it. Didier and C line are two children running through the design and display of Parker's clothing. They live in the coastal city of Marseille, France, with their parents.

Today, "they" also brought a new Family Party Show to the audience. All the children went to a family feast to present a unique performance for all the franchisees present. Laughter and applause permeated the scene.

All these breakthroughs also showed that after the brand was rebuilt, Parker was betting more attention on the children of Z generation and the families they live in, emphasizing the importance of children's role in the family, paying attention to their own growth and attitude towards life. Under the new era background, under the guidance of the new operation concept, Parker Lan Di will serve the parents with the most fashionable and professional high quality children's clothing products, care for the children, and actively lead the new urban family's good life style.

The order volume of this conference has increased considerably. This is exactly what Mr. Luo Jie fan, President of paramount, said: "when spring comes, we must be able to foresee the opportunities, dare to pay and advance bravely, so that the fruits of victory can be harvested in autumn."