"China Sunshine Children's Shoes First Brand" Adou Ki 2014 Order Meeting

According to statistics, the number of children under 16 years old in China is about 400 million, accounting for 1/4 of China's total population. Experts believe that the domestic children's shoes are in the golden stage of development, and the market has more than 30 billion of the scale. However, compared with the adult shoes brand, there are not many strong brands of Chinese children's shoes, and the gap between the brand level is far less than that of adult shoes. The children's shoes are in the brand's sawing period. What brands are the strong children's shoes brands in the market at present? This is also the problem. In March 21, 2014, the editor came to the order of "Astro Boy" brand of Fick sporting goods Co., Ltd.

According to general manager Chen Zandu, Adou Ki has always been adhering to the "self challenge, unremitting pursuit, interactive triple win, comprehensive satisfaction" business philosophy. While committed to brand building, we constantly improve the internal management mechanism and support first-class brand strategy implementation with first-class execution. Since the implementation of the ISO9000 system, the company has passed the National Certification Center in recent years. In recent years, it has introduced the "ISO1400" certification, which has promoted the people-oriented management of the enterprise. In 2014, it will challenge the higher honor and become the "China top ten brand of children's shoes".

Faced with the different brand positioning put forward by many competitive brands, Adou Ki has refined the market more, starting from the source of the brand, and making the brand itself more persuasive and tolerant. This order will propose the brand positioning of "Adou Ki - China Sunshine children's shoes brand", take the sunshine as the core point of the brand, advocate the brand concept of "sunshine warmth, cultivate children's just and pleasant personality, and grow healthily and quickly", and create a brand image full of sunshine, ideal, passion, justice and progress. In the future brand promotion, whether it is planar vision or marketing strategy, Adou Ki brand will always "the first brand of Chinese sunshine children shoes" as the core theme of promotion.