China Textile Industry Federation 2014 Spring Research Work Summary Will Be Held Successfully.

< p > > a href= "http://www.91se91.com/news/index_c.asp" > China Textile Industry Federation < /a > 2014 spring research work summary meeting was held recently.

At the meeting, a number of research groups said that the high cost of channels has become an important factor that restricts the development of many textile and garment enterprises.

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At P summary meeting, Su Baoyan, deputy director of the brand office of the China Textile Industry Federation, said that the brand clothing enterprises generally reflected that the cost of entering the shopping mall channels was too high.

General brand department stores are at 28%~30%, plus the promotion fee, the cost can reach 30%~35%.

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< p > in addition, enterprises have to pay for decoration and other links. The mall has to raise the "bottom number" every six months, and often postpone the closing period.

At the same time, the street stores rent is also high, generally 60~70 million yuan / year, and is still increasing at an annual rate of 3%~5%.

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< p > at the same time, the research group said that for the < a href= "http://www.91se91.com/news/index_c.asp" > the new brand < /a >, the problem of entering shops is still serious.

Reporters found that even for the development of better regional brand start-ups, it is very difficult to find a docking channel with high-quality shopping malls resources.

Take the Xiamen women's clothing brand as an example, although the overall situation of the industry was extremely difficult last year, the brand maintained a year-on-year growth in sales volume of more than 20%. However, if the brand had to dock with the well-known shopping mall channels, it would still encounter the situation of not being accepted.

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< p > for this, many enterprises hope to find development opportunities from online channels, and Taobao department, Jingdong and Suning have become the first choice of many brands.

But the development of these enterprises online platform is still awkward.

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< p > according to the research results of the electricity supplier group, there are very few a href= "http://www.91se91.com/news/index_c.asp" brand enterprises. < /a > can achieve better profits in the e-commerce channel, and even many online sales of over 100 million yuan, its sales profit is not ideal.

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< p > at the same time, with the increasing number of electric shock enterprises and the increasing competition among electronic business platforms, the high cost of promotion has also become the biggest complaint of brand enterprises to online platforms.

Research shows that under normal circumstances, the promotion cost of enterprises on the Internet will account for 10%~15% of the overall operating cost of enterprises.

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< p > but to attract more consumption flow, enterprises must make huge investment in online promotion. As a result, the promotion cost of many enterprises can even be as high as 30%~35% of the overall operating cost of enterprises.

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< p > related links: < /p >

P Viet Nam textile and Garment Group (Vinatex) is seeking 57 total 9 trillion and 720 billion Vietnamese Dong (US $458 million) investment for the group's projects, which include fiber production, knitting, printing and dyeing and clothing production.

Among them, there are 15 yarn production projects, 8 weaving projects and 24 garment production projects.

After the implementation of the project, it is estimated that the group will produce more than 7000 tons of fiber, 1 million 100 thousand jacket and 4000 tons of knitted fabric each year.

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< p > Vietnam textile and Apparel Group currently has a registered capital of 4 trillion dong dong (about 189 million US dollars). It plans to increase to 5 trillion dong dong (about $237 million) by the end of June this year.

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< p > in addition, in order to support the development of the group, the Prime Minister of Vietnam has decided to provide support for the training of human resources in Vietnam Textile Group.

According to the decision, in 2014, the Vietnamese government intended to subsidize the 65 billion 500 million shield (US $3 million 120 thousand) for the training of human resources in Vietnam Textile Group.

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Whether P can solve the channel cost problem faced by the current enterprises has become the key factor that "made in China" can turn the brand around.

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