Su Chao Ying: Fashion Creativity Promotes Pformation And Upgrading Of China'S Leather Industry

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< p style= "text-align: center" > Su Chaoying, director of China Leather Association (right) < /p >

< p style= "text-align: left >" > strong > fashion creativity promotes industrial pformation and upgrading < /strong > /p >

< p > the pformation and upgrading of China's leather industry and structural adjustment have been deepened, and now we are entering a critical period.

The China Leather Association, which always serves the leather industry and promotes the development of China's leather industry, chooses the exclusive fashion event held by the leather industry at this time. It is hoped that through the use of the advantages of the association, it will truly build an international fashion and trend communication platform for enterprises to promote better pformation and upgrading of the industry.

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< p > Su Chaoying said that fashion and creativity is an important aspect of industrial pformation and upgrading. The association has the responsibility and obligation to help enterprises to shorten the gap with the international popular front in terms of products, fashion, styles, fabrics, colors and other aspects of fashion elements. It is hoped that the Chinese leather enterprises will be integrated into the world through such fashion activities, and at the same time, the eyes of the global fashion industry will be invested in the leather and fur industry in China, so as to build a communication and sharing bridge for the pioneer and high-end brands of domestic enterprises and foreign fashion frontiers.

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< p > he said that the selection of the event during the China International Garment week in March will provide ample time for enterprises to create products that conform to the international trend of 2015/2016 autumn and winter, except for the timing coincidence. It is also considered that intensive activities and large amounts of information during the week of clothing will provide learning opportunities for leather manufacturing, shoes and fur enterprises, especially fur clothing enterprises.

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< p > < strong > fashionable elements applied to leather products also need to be improved in internal strength < /strong > < /p >.

< p > "fashion is the perfect combination of form and connotation, and connotations determine form.

Looking at the international fashion brands, they often have a strong brand culture.

Su Chaoying talked about the impact of fashion on the development of leather industry. He said: "the Chinese leather industry can get the external form of fashion through learning from the popular colors and trends abroad, and the connotation still needs enterprises to accumulate by constantly practicing" inner strength ".

He believes that leather and fur have their own artistic value because of their unique fabrics, but the creation of a leather and fur art works can not be separated from the perfect combination of fashion elements and corporate culture.

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< p > Italy, as the birthplace of the fashion trend of leather and fur, is leading in its fabric selection, color application and product design.

Su Chaoying stressed that the designers invited from Italy and Hongkong on the China International Leather Fashion day will bring the representative international leather and fur fashion trend forecast and fashion elements design and application, so that Chinese enterprises can get the international trend of leather and fur industry with the fastest speed without leaving the country. This is a unique international fashion learning and learning opportunity.

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< p > < strong > brand show sharing the visual feast of fur culture > /strong > /p >

< p > simple language expression fashion and fashion trend are always unsatisfactory. Under the organization of China Leather Association, THES from Italy, Royal violet and Hongkong, China and other famous brands at home and abroad, such as Yuan long, Yi Nu Jia and Xi man, will join hands to create a perfect visual feast for the Pioneer trend at home and abroad.

According to Su Chaoying, these 5 brands represent the highest design level of fur industry at home and abroad, and also the most influential brands.

Italy's THES brand is at the international advanced level in fur clothing design, fabric selection, processing and production. Many famous brands in Hongkong and the mainland not only represent the highest level of fur design and product quality in China, but also have certain influence in the international fur fashion industry.

"These brands attach great importance to product design and absorption of popular elements, and attach importance to product quality and material selection. Every process is striving for refinement, which can represent the highest level in China."

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< p > < strong > "bringing in and going out" makes China become a reality. < /strong > /p >

(P) when the leather and fur industry in Europe and the US is striding forward, Chinese counterparts may still be delighted with the large number of international processing and manufacturing orders, which is closely related to the background of China's economic development at that time.

As Su Chaoying said, design is one of the soul of the product. Italy leather and fur products are more personalized and design in terms of color, style or fabric feel. It is worth learning from Chinese leather and fur enterprises to maintain their own characteristics.

At present, there are many foresighted leather and fur enterprises starting to get rid of the old mode of processing export profits: for example, the coastal areas such as the southeast coast and other regions with relatively fast economic development have chosen to pfer production and processing links to the central and western regions of China or Southeast Asia, focusing on designing innovation, investing a lot of time and money in R & D design, creating products with high added value and shaping the brand image.

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< p > Su Chaoying said that the China Leather Association plans to promote the design and innovation of leather and fur industry in China with the principle of "importing and sending out".

"Introduction" means inviting international high-end brands and famous designers to come to China to give lectures and lectures, or to publish international fashion trends and introduce advanced design concepts in other innovative ways. The "sending out" is targeted at the cultivation of outstanding young designers in the domestic leather and fur industry, and "special funds should be taken from enterprises and enterprises", so as to increase the efforts to subsidized design talents to go abroad for study and training.

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< p > looking forward to the future development plan of China International Leather Fashion day, Su Chaoying said: "the China Leather Association will continue to organize the international leather fashion day activities, and build a bridge to the international high-end fashion for leather and fur industry enterprises, and at the same time, let the world pay more attention to" China creation ".

We will make fashion day activities a fashion vane for the leather industry to grasp the trend of the coming year through a relatively dense and dense information release form.

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