Fashion Men's Clothing From Star

China clothing The development of industry in eight and 90s has undergone two vicissitudes. The first time is the transformation from the single extensive product brand to the hundred flowers bloom. The second change focuses on building China's local clothing brand, and the industry shuffling of the non differentiated marketing has been basically completed. According to the data analysis in 2013 and the prediction of the external business environment in the next three to five years, it is concluded that the era of "making a big cake together" has ceased to exist. Under such circumstances, new consumption demand and expectations are being constantly spawned, and there are too many business opportunities for consumption upgrading and mode transformation.

　 Huang Xiaoming, the image spokesman of Alton, is at the scene of the event.

With the maturity of consumption concept, the new era has changed not only in cost competition, but also in consumer groups. The consumption habits, consumption psychology and consumption concept of the 80's and 90's new generation are deeply affecting the development of the clothing industry. In the information age, only when we understand the trend and grasp the latest needs of consumers can we achieve the upgrading of consumer demand and the satisfaction of exceeding expectations. As a "city's pursuit of leisure life", Alton Clothes & Accessories The precise position of city, leisure and men's clothing is bound to trigger a new round of fashion trend of Chinese men's wear.

"Fast fashion" super whirlwind, popular urban leisure

A four day's 2014 China International Clothing and Accessories Fair (CHIC exhibition), Mr. Huang Xiaoming is also coming to the exhibition hall of E1. Earlier, Huang Xiaoming was about to take the news of China's fast fashion men's brand, Alston, which was raged by some media and even caused a stir in the clothing industry and the public. Huang Xiaoming's handsome appearance, fashionable taste, exquisite acting skills and unique personal charms are very close to the trend of fashion, fast fashion men's clothing brand and the interpretation of man's confidence and elegance.

As early as at the beginning of the development of the men's clothing at the end of Alton, high-end clothing was introduced into the garment industry. Its "fast fashion" development mode reflects the cultural connotation of the enterprise, which is highly compatible with the current consumers' inner demands, and cultural values also resonate strongly. This resonance affects consumers' choice of products in an invisible way. It is these elements that help aldton win the development speed of differentiation in the fierce market competition.

The consumer age structure of alsteton men's clothing is on average between 25 and 45 years old. Every dress is closely following the fashion trend. The concise version, concise and smooth lines, and simple and fashionable personality taste all accord with the taste pursuit of modern urban men. Today's society accelerates into the mobile information age and the personalized era. The past era of mass idols is fading away. Instead, the mobile Internet era represented by "fast fashion" concept of "Alton" can be seen from micro-blog and WeChat. It can be said that "fast fashion" is not only a concept of life, but also a belief in the trend and trend of fast fashion.

　 Following fashion, aldton wins quickly.

As men increasingly pursue fashion and taste, clothing is the external embodiment of this life and personal charm, which explains the confidence and calmness of a man. From the perspective of market competition, "fast fashion" can be favored by consumers because the brand operated by "fast fashion mode" can provide rich and diversified products and improve consumers' choice of fashion.

In Alton, product quality is the foundation, as the higher building needs to lay the deeper foundation, the higher the tree will have to pull down the more massive roots. Only when the product is made the best, can the brand go through the wind and rain without being moved. Alton is fully aware of the importance of quality to enterprise development and attaches great importance to product quality and service quality. At the same time, Alston's Designer We constantly sum up the latest fashion trends at home and abroad, and get inspiration from the design so that Alton garments can always follow the pace of fashion. At the same time, many years of rich industry experience and strong development and design capabilities, so that Alton can grasp the pulse of fashion. As Mr. Gong Zheng, chairman of atten apparel, said, "in the face of ever-changing clothing market, we do not need to go in the forefront of the trend. Just keep up with the trend and fit the taste of modern men, so that we can always maintain the vitality of our business."

Throughout the field of men's wear, many brands of homogeneous products are priced at a high price. And the development of Atton's men's clothing is a fast fashion fashion that wins quickly. With the fashion, the value and the diversity of clothing, we have successfully opened the door of consumers and occupied a place in the men's clothing market. We believe that "fast fashion" will also boost the early arrival of the "thousand shop era" of the "men's shop" of the "Alice".

　 Grasping consumer demand, aldton leads "fast fashion life".

Today, with the development of the clothing brand, with the enhancement of China's comprehensive national strength and the increasing attention of people to fashion dress, consumers are more and more concerned. The meaning of "fast fashion" includes three aspects, that is, new products are fast, cheap and keep up with fashion trends. In this era of "fast", clothing has always been meaningful to people. Spin With the evolution of products into fast fashion consumer goods, the vast majority of consumers want to have fashionable clothes faster, more and cheaper.

According to the insiders, the demand for consumers is constantly escalating, and the competition of Garment Retailing industry will become increasingly intense in the future. The industry will speed up the reshuffle. Only those enterprises that can meet the consumers' future needs can win the future. Using Huang Xiaoming's popularity and public influence, Alston can maximize the attraction of social attention, generate rich associations of brands, transfer the emotional images and values of consumers and Huang Xiaoming to the products or brands of Alston, so that the products and brands of Alston can be quickly recognized by consumers.

In the next five years, Aldton We will achieve a leap in brand quality and create a strong business empire by controlling R & D, commodity planning, logistics, transportation and channel standardization. While paying attention to industrial management, it will also attach importance to capital management and promote and accelerate the development of enterprises to become a modern and international fashion fashion industry group.