Let Customers Feel That Your Store Is Rich In Goods.

< p > < a href= "http://www.91se91.com/news/index_c.asp > > personalized psychology < /a > refers to the psychology that customers want to choose and make purchase decisions according to their independent judgments when buying the goods they need.

In the process of shopping, personalized psychological activities are mainly manifested in the exclusion of artificially compulsive marketing in stores; pursuit of differences with others; even the purchase of goods is not satisfactory, because it is psychologically acceptable to themselves; it is considered that products with less display quantity are picked up by others; and the popularity of commodities is estimated by the number of commodities.

In short, from the perspective of individualized psychology, customers first hope that the variety of stores should be rich, and only the variety of goods can satisfy the customers' pleasure in choosing products.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > conformity psychology < /a > is the psychology that customers can obtain reassurance by buying the same goods as others in the process of buying, so in the course of shopping, it is subjectively speculated that the goods displayed in large quantities must be salable commodities; presumably a large number of display commodities must be good quality and fresh commodities; if it is not good commodities, it is impossible to display so much; if the goods are really damaged, it is not just me.

In short, the herd mentality is to seek comfort and reassurance from shopping in every single product.

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< p > through the above analysis of the psychological activities of customers < < a href= > http://www.91se91.com/news/index_c.asp > > < /a >, we can see that there are three levels of goods richness that customers understand and feel in stores.

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< p > < strong > (1) the types of commodities should be more than /strong > /p >

< p > a large variety of commodities does not mean simply increasing the number of varieties.

In order to make the customers feel the richness of the commodities, we can differentiate and classify the varieties according to their usage and using methods without increasing the number of items.

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< p > < strong > (2) the items of commodities should be less than < /strong > /p >

< p > in order to make customers feel rich in products, the upper and lower limits of price bands should first be reduced.

No matter how many varieties and items, if the price gap between them is too large, customers will not only lose comparable objects while choosing goods, but also increase the risk of customers' purchase.

In addition, the price category should not be excessive.

If there are too many kinds of price and the gap between each item is only 0.2 yuan or 0.5 yuan, it will bring great confusion to customers' selection.

Therefore, within a narrow price band, we can organize comparable price categories and items and display nearby items as objects of comparison so as to create rich results.

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< p > < strong > (3) a large number of single products displayed < /strong > < /p >.

< p > mass display of commodities is not the same as commodity richness.

A large number of exhibits are based on the careful analysis of price bands and price lines, that is, the composition of commodities.

It is impossible for customers to feel rich in commodities if they are not displayed in large quantities.

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< p > the customers' appreciation of the commodities they feel is manifested by the combination of the methods of commodity classification, the method of commodity composition and the method of displaying goods.

Among them, the design of commodity composition, that is, price belt and price line, is the core issue.

Without a reasonable commodity composition, the so-called commodity richness is impossible.

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