In 2020, Puyang Strives To Register 9500 Trademarks.

< p > reporters learned from the Municipal Bureau of industry and Commerce in April 3rd. Recently, the municipal government issued the "Puyang Municipal People's government's opinions on the implementation of trademark strategy".

The opinions indicated that in 2020, Puyang strives to register 9500 trademarks, 6 well-known trademarks in China, 4 geographical indications in China, 150 famous trademarks in Henan, and Puyang brand with trademark strategy.

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< p > < strong > Background: < a href= > http://www.91se91.com/news/index_c.asp > trademark strategy < /a > Puyang brand > /strong > /p >

< p > 2010, Mr. Li registered the "Pu Shang" trademark at the Municipal Industrial and commercial bureau.

Coincidentally, the city government named a park "Pu Shang Yuan".

Mr. Li believes that when he first registered his trademark, Pu Shang Yuan violated his < a href= "http://www.91se91.com/news/index_c.asp" > trademark > /a >, and brought the Pu ecological park administration to court.

Later, although nothing was done, it proved that the sense of trademark was gradually enhanced.

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The trademark strategy is the economic development strategy and enterprise development strategy with trademark registration, utilization, management and protection as its main contents. It is the core and key of developing the brand economy, an important part of the national intellectual property strategy, and an important starting point for the implementation of the innovation driven development strategy. P

On this basis, Puyang put forward the slogan of building "a href=" http://www.91se91.com/news/index_c.asp > trademark > /a > strong city, calling Puyang brand with trademark strategy.

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< p > < strong > reality: Puyang trademark development < /strong > < /p >

< p > there are four deficiencies: the total number of registered trademarks in Puyang is small, and the development is not balanced.

Enterprises and other market players are weak in consciousness, and the rate of trademark registration is low.

By the end of last year, there were 3927 registered trademarks in our city, accounting for only 3.5% of the market players, while 159 thousand registered trademarks in our province, accounting for 7.5% of the market participants.

At the same time, it has fewer famous trademarks and less enterprising consciousness.

Private enterprises have poor initiative in upgrading trademarks and slow upgrading of trademarks, which seriously affects the number of famous trademarks in Puyang.

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< p > insufficient attention is paid to the role of trademark, and the lack of brand strategy is also a major deficiency in the development of trademark in our city.

Some enterprises do not pay attention to the use value of the trademarks of enterprises, and do not apply for registration in time. As a result, many famous brands that have been created for years have been snatch by others.

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< p > in addition, Puyang's support for trademark development is not enough enough, and its policy implementation is not in place. Many policies remain on the macro deployment and lack specific guidance and tilt policy.

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< p > < strong > Objective: in 2020, the registered trademark of the city was 9500 pieces < /strong > < /p >.

< p > "Puyang Municipal People's government's opinions on the implementation of trademark strategy" stipulates that the trademark strategy of our city is divided into three steps.

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< p > the first stage is 2014~2015, the total amount of trademark registration reaches 5200, China's well-known trademarks reach 4, and Henan's famous trademarks reach 100.

The second stage is 2016~2017, with a total of 6800 registered trademarks, 5 Chinese well-known trademarks, 3 Chinese geographical indications, and 120 famous trademarks in Henan.

The third stage is 2018~2020, the total registered trademark reaches 9500, China's well-known trademarks reach 6, China's geographical indications reach 4, and Henan's famous trademarks reach 150 pieces, and strive for the development of trademark in our city to catch up with the average level of the province.

The city has built 3 provincial-level industrial cluster brand cultivation bases, including 1 provincial-level industrial cluster brand demonstration bases.

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< p > < strong > measures: enterprises can enjoy "brand bonus" < /strong > /p >

< p > according to the opinions of the Puyang Municipal People's Government on the implementation of the trademark strategy, the municipal government will give a one-time reward of 500 thousand yuan to the enterprises that won the well-known trademarks in China, and give a one-time reward of 100 thousand yuan to the geographical indications trademarks and the famous trademarks of Henan.

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< p > it is understood that in early 2013, Deng Xing furniture Co., Ltd. enjoyed the dividend policy of trademark strategy. The company, with the strong support of the municipal government and the Municipal Industrial and commercial bureau, won the golden signboard of "China famous trademark" by establishing its own "Deng Xing" trademark.

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< p > "I believe that in the near future, more enterprises will be rewarded by 100 thousand or 500 thousand. Enterprises will benefit from it. The government will pay the bills, the brand will be great, and Puyang will be more prosperous."

City industry and Commerce Bureau official said.

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