The Key Points To Standardize Sales Promotion Process

< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > > < /a > > normalization < /strong > /p >

< p > that is to say, the four stages of the promotion process mentioned above should be standardized.

The specific role of each department is to play a clear role in promotion.

And the internal work flow of each department must be fine. It is best to confirm the completion time of each work and ensure that the sales promotion activities are arranged step by step.

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< p > < strong > promotion module, plug and play < /strong > /p >

< p > modern electronic devices pursue the function of plug and play, and the standardization of promotion process should also learn from this aspect.

Various sales promotion methods are made according to their own characteristics into a process oriented module, and then selectively executed according to market conditions.

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< p > < strong > > no a href= "http://www.91se91.com/news/index_c.asp" > execution power < /a >, the better process is also empty shelf < /strong > /p >

< p > promotion process can not be carried out on paper, must be combined with the market reality, to ensure the operability of the process; at the same time, once the promotion process is determined, we must resolutely implement and ensure that every link is implemented in place.

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< p > < strong > odd: the theme of promotion is surprise. < /strong > < /p >

< p > promotional activities should be sufficiently attractive to encourage consumers to participate, develop new forms of activity, and have a good theme. The theme is the spirit and banner of promotional activities. It is fun, fun and meaningful for consumers to participate in promotional activities.

If it is just some regular benefits and incentives, consumers will not necessarily be enthusiastic and interested.

Those successful sales promotion cases are characterized by prominent themes and lively and innovative forms.

Only in this way can we stand out from many promotional activities and arouse the enthusiasm of consumers.

At present, the homogenization of promotional activities is very serious. To create differences, we need to build up the brand's personality and jump out of many products and brands. The only way to develop good ideas, good activities and charismatic themes is to do so.

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< p > < strong > good promotion theme should have the following characteristics: < /strong > < /p >

< p > < strong > > a href= < http://www.91se91.com/news/index_c.asp > promotion theme < /a > should be related to consumers' interests < /strong > /p >

< p > promotion is aimed at consumers, so the theme of promotion must be from the perspective of consumers, reflecting the interests of consumers.

If we can not clearly show the interests of consumers in the topic of a sentence, we can add a sub theme.

For example, a businessman launched a "Thanksgiving father's Day" theme on father's day.

This theme is not related to the interests of consumers. It can add a sub theme. Shopping is polite.

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< p > < strong > sales promotion theme should be easy to propagate < /strong > < /p >

To promote people's participation and attention, the information of P promotion should be disseminating.

So, promotion theme, as important promotional information, can not be "big talk" or "empty talk".

Moreover, it should be loud enough to facilitate communication.

In addition, the promotion of promotional themes can also be done in a unique way, which is more conducive to the promotion of promotional information.

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< p > < strong > promotion theme should be combined with brand strategy < /strong > < /p >.

< p > promotional activities are not simply to increase sales, but also to enhance brand image.

If promotions do not give consumers positive brand associations, or only remember that promotions do not remember who is promoting sales.

We can not say that this is a successful promotion, and sometimes even backfired.

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