Zhi Shuping: China Will Take The Lead In Formulating International Standards For Brand Value.

< p > Zhi Shuping said at the forum of "Asia brand" of the annual forum of Boao forum for Asia 2014, that 80% of the global market share was occupied by 20% of the dominant brands. When the international market entered "a href=" http://www.91se91.com/news/index_c.asp "> brand consumption < /a >, the promotion of brand value and influence has become the commanding height of global market competition.

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< p > how to build China's world class < a href= "http://www.91se91.com/news/index_c.asp" > famous brand < /a > has become a topic of concern for Boao guests.

Zhi Shuping said that promoting China's brand development strategy is an important responsibility of the AQSIQ.

AQSIQ will promote the building of its own brand and enhance its brand value and effect by consolidating the quality foundation of brand development, improving the laws and regulations of brand protection, strengthening the brand rights protection mechanism, improving the brand building national standard system, taking the lead in formulating the international standards of brand value, strengthening the education and training in the field of brand building, and promoting four aspects.

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Zhang Xiaogang, general manager of Anshan Iron and Steel Group, "P" > a href= "http://www.91se91.com/news/index_c.asp" > International Standardization Organization < /a > (ISO), said that the brand building and integration into the international market is the process of internationalization of enterprises. Brand building is the only way to the world's enterprises.

"If you want to become a world famous brand enterprise, you must go out and make yourself mature in the process. I think this is the dream and pursuit of a considerable number of Chinese enterprises in the future."

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Bruce Sewell, senior vice president of global famous brand Apple Corp, P, regards the product and good audience experience as the core of the success of Apple Corp's brand strategy.

"Our product is the core of our brand. All the work of our company is closely related to the product. We want to create the best products, the best engineering, the best design and the best software in the world.

We respect our customers very much, and they will respect our brand. So we respect the company and respect the core of the company's product, which is the core of Apple brand.

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< p > guests believe that brand localization strategy is an important step for Chinese enterprises to go out and enter the international market to become an international brand.

Liang Haishan, CEO of China Haier group, said that the localization of the brand by local localization, local manufacturing and localization marketing is a feasible way for Chinese products to move towards the international market, from low-end products to high-end products.

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