How To Correctly Handle The Inventory Of Clothing Brands

Each garment enterprise can develop its own brand and develop its own brand. However, regardless of the level of consumption, the brand will face the same problem, inventory, which is inevitable and unavoidable in clothing sales. The key to solve this problem is to get rid of inventory and circulating funds as soon as possible and avoid being a stumbling block to brand development.

Nowadays, the most commonly used means of cleaning up inventory by clothing brand operators are as follows: first, discounts in their own stores; two, discounts in the exclusive districts of their own brands in large shopping malls; three, setting up brand own special franchised stores, unifying the sale of stock products; and four, sending stock products to discounted clothing stores. Which of these ways is the best? Let's take a closer look.

First analyze the first two. Whether in their own Exclusive shop It is still a discount in the exclusive area of the mall, which will attract many customers. However, the sale of new products and discounted goods in the same area will inevitably affect the sales performance of new products, and as time passes, they will enter the embarrassing situation of new products offering fewer people.

The brand operators are forced to discount the new products in the short term for the circulation fund, and the new products will soon turn into palpable products, thus seriously affecting the profit margins of the commodities. The economic benefits generated by the launch of new products can not compensate for the investment in development. The daily discount will also leave a negative impression on consumers and lose the original consumer group. This discount can only become a big discount of the brand image at the end.

Therefore, we must choose the last two ways to deal with inventory and not to damage the brand image. Now many famous brands have set up some exclusive stores that specialize in their own discount products, and have solved these problems to a certain extent. However, this kind of ability and financial resources are not possessed by every brand. After all, this kind of sales is small scale and small scale. As a sideline of enterprises, the effect is not necessarily ideal. This is also the reason why this model has not been universally adopted.

Discount franchised stores are relatively new in comparison with previous forms. management model And ideas. Over the past year or two, Beijing has also seen several discount stores known as "special sale sites", such as the "top grade discount Plaza" on the five floor of the Gong Mei building in Wangfujing, SOGO's SOGO remit point and children's products store four floors. Among them, "top quality discount" is the most distinctive franchise brand discount shop holding the banner of "famous brand" and "discount" at the same time.

These ones here Discount Store On the one hand, it shows that it fits the consumer demand. On the other hand, it also reflects the operation demand of the vast majority of garment brands. First of all, clear market positioning makes discount stores more energy and ability to specialize in sales of discount products. Therefore, they have more experience in promoting and organizing sales activities than in the market, and save time for brand operators to gradually explore their own products, so as to put more effort into the operation of new products. Secondly, discount stores have a relatively large area and scale, so that sales can get better performance.

Abroad, there are also some famous brand special market at the hub of the suburb expressway. The brand-name clothes that have just been over the season are quickly sent to this place. They are concentrated on "special treatment", and they are indeed genuine goods. There are also many people who come to "name brand names". Everyone is very comfortable with the quality of the products. In Beijing, taking the top grade discount Plaza as an example, its sales area is about 1700 square meters, which is the largest one in Beijing. In the "top quality discount" store, there are always many famous brands of discount products sold at the same time, thus bringing different brands of followers, expanding the source of tourists, playing a role of mutual promotion and mutual promotion. In addition, "top quality discount" also regularly organizes the theme sale activities of different types of commodities according to seasonal and consumer demand, which further stimulates consumers' consumption desire for famous brand discounts. What is more worth considering is that discount stores like "top quality discount" have paid special attention to reducing the cost of the brand operators and reducing unnecessary expenses in the course of operation. They also strive to provide preferential treatment for suppliers in terms of the time and way of payment, so that suppliers can solve the maximum inventory with the minimum expenses.