Cai Xiaodong'S Interpretation Of The Status Quo And Development Of Interlining Industry

Face Interlining industry In the development dilemma, reporter industry reporter has the honor to interview Mr. Cai Xiaodong, general manager of Shenzhen LAN RI Textile Co., Ltd., one of the textile benchmarking enterprises in Southern China. Mr. Cai has made a professional and profound interpretation of the present situation and development of the interlining industry with many years of industry experience and unique insight into the interlining industry.

　　 Brand awareness Lack of enterprise development is in trouble

According to the reporter, at present, the scale of interlining enterprises in China is generally small, professional technology and management personnel are extremely scarce, enterprises lack the awareness of innovation and development and brand awareness, and there are more low-end products, and the similarity of products in the industry is more serious. Because of the smaller product differentiation in the industry, some enterprises began to use low performance chemicals in order to stand out in the fierce competition, so as to stand firm in the industry with the advantage of price. However, poor quality stability has led to the loss of large number of long-term customers, and the ability to adapt to market changes has declined, and the development of enterprises has been in a predicament.

Mr. Cai Xiaodong said: quality is the soul of enterprises. First-class products and first-class services can form first-class brands. In order to solve the immediate difficulties and ignore the quality of enterprises, it is difficult to succeed.

　　 environmental protection Two big selling points will be interlining with technology.

According to a reporter's survey, due to the lack of professional and technical personnel and innovative consciousness, many enterprises face the design of accessories at the aspect of clothing design. They have some requirements for the appearance quality of fabric and accessories lining, the appearance quality of straight cloth and handle, as well as the inner quality that consumers can directly feel the air permeability, moisture absorption and wrinkle resistance. They are concerned about the price of fabric and lining cloth related to the cost of clothing products, but often ignore whether harmful substances in fabric and lining cloth will have harmful effects on the human body.

Mr. Cai Xiaodong said: "in the overall absence of environmental protection and technological awareness, if enterprises can improve their products and seize the two major selling points, we will soon be able to get out of difficulties."

The correct online platform is conducive to the exchange of information.

Mr. Cai said that the platform can enable interlining enterprises to consult and communicate in terms of technology and market, so as to truly realize the exchange of information between trade associations.

With the rapid development of the Internet, the circulation of information is more and more fast. Many textile enterprises are concerned about the latest developments in the industry with the help of the Internet, with a view to finding business opportunities in time. For the interlining industry which lacks professional talents and system theoretical knowledge, with the help of similar Southern China city electric network platform, the industry related information can be obtained in time and effectively, timely grasp the industry dynamics, and correctly control the development direction of enterprises.

At present, the process of internationalization of China is accelerating, and the competition between interlining enterprises is becoming more and more intense. This is undoubtedly a severe test for enterprises. Therefore, China's interlining industry enterprises should rely on technology to improve products, increase the technological innovation of enterprises, rely on journalists' electronic business platform to drive and enhance the international competitiveness of interlining industry with information technology, so as to truly connect with the international market. Only in this way can China's garment interlining be truly auxiliary, and our clothing lining industry will have broader prospects.