Cartel Crocodile Hand Down "Down Artist" 311 Competing For China's Electricity Supplier Big Market

< p > core tip: dancing and dazzling clothes, clothing leading the fashion trend! In the afternoon of April 17th, the seventeenth Haibo 2014 Shishi International Fashion Week held a media meeting.

One of the highlights of this meeting is that Yan Zhongliang, the representative of China brand of CARTELO, presented the authorized plaque to Xiao Weihua, general manager of Shishi 311 e-commerce operation center, marking the internationally known "a" _blank "href=" http://www.91se91.com/ "dress" /a "brand" officially settled in China leisure "a target=" _blank "href=" target= "> clothing < < the famous city stone lion.

Insiders pointed out that the 311 of the "first feather and down brand" of China has a strong alliance with cartel crocodile, which will promote the pformation and upgrading of the brand of "cock wire" started to high Fu, and it will also change the existing competitive mode of Fujian and even China's Amoy brands, and enter a new development pattern.

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< p > < strong > Industrial events: international giant crocodile settled in Shishi < /strong > /p >

In P, 1947, in Singapore, the first CARTELO costume was born, and the legend of men's wear lasted for more than half a century.

For more than 60 years, the magnificent and magnificent 60 years of glory, cartel crocodile, with "excellent craft, exquisite service and constantly pcending the spirit of self", this "crocodile" is firmly engraved on the bottom of consumers' minds.

Nowadays, Cartier Le crocodile has become one of the most popular leisure clothing brands for many Chinese men, especially successful people.

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Less than P, the 311 of the industry as "down artist" is a clothing company dominated by men's clothing, which integrates design, development and sales.

Relying on the precise single product breakthrough of "down jacket", it has risen rapidly in the field of electricity supplier in recent years, with sales of 120 million in 2012 and 250 million in 2013.

In the next 3 years, the goal of 311 is to double the speed of development every year, and realize the first brand of China's online down jacket in 5 years! < /p >

By virtue of its strong strength and advantages in R & D, production, channel platform, supply chain and brand operation, especially P operation, the 311 brand has attracted the attention of Cartier Le crocodile.

At this meeting, the CARTELO brand officially authorized the sports, leisure and outdoor series to the production and sale of the 311 e-commerce operation center.

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< p > < strong > future planning: join hands with the predator to compete in the Chinese market < /strong > /p >

"P >" cartel crocodile clothing is a well-known brand in the world. It is one of the two recognized crocodile brands currently recognized in China. We are very optimistic about its development in the Chinese market.

In particular, the brand reputation of cartel crocodiles in the minds of consumers has won the trust of consumers with its exquisite fabrics, fashionable and elegant designs and comprehensive services, and will bring new consumption concepts to Chinese consumers.

311 Xiao Weihua, general manager of e-commerce operation center and director of Cartier crocodile brand operation director, said at the ceremony, relying on the strong industrial chain of Shishi, a famous leisure clothing city in China, 311 had the location advantage of highly concentrated sports leisure clothing industry chain, and also had many years of experience in clothing R & D and manufacturing, and had a faster market reaction capability in the supply chain.

This is also a major strategic move for the 311 to become bigger and stronger, and to enhance the competitiveness of enterprises. It will inject new vitality into the fierce market competition.

It is worth mentioning that 311 also has a young team full of entrepreneurial passion. The whole team strongly hopes to take advantage of the cartel crocodile to create greater business and wealth legend! < /p >

< p > when it comes to the strategic planning of the Cartier crocodile in the Chinese market, Xiao Zong revealed that, first of all, we should draw on the experience of successful operation of famous brands, make clear positioning of the cartel crocodile brand in the Chinese market, pinpoint the product style positioning suitable for the Chinese people; secondly, make the brand plan for the next 5 years scientifically, including the channel construction, marketing mode, brand promotion, market development strategy and target tasks, and formulate reasonable development plans and ideas.

"Through a series of brand operation, channel layout and commodity positioning, we plan to let cartel crocodiles burst into the" king of the crocodile "style in the Chinese market, especially in the electricity supplier market in the next three to five years.

Xiao Zong said.

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< p > < strong > deep interpretation: promote Amoy brand into a new competitive mode < /strong > < /p >

< p > in the increasingly fierce competition in the electricity supplier market, the traditional brand has been smitten, the brand is facing "growing up" troubles, and the electricity supplier is speeding up the big reshuffle. Under the grim situation of the big reshuffle, the 311 cartel crocodile hit the punch. It is also the first attempt by the famous brand to borrow the strength of the international famous brand.

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< p > "this cooperation is a very rare learning opportunity for 311."

Xiao Weihua described the benefits that 311 can get from this cooperation: in addition to the economic benefits, through the agency's "big name", enterprises can first improve their negotiating ability to "enter the shopping mall and electricity supplier" to promote their own brand development; secondly, through the agent channel, they can keep abreast of the latest global popular information and apply it to the design and production of 311 costumes.

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Less than P, it is worth mentioning that the case of international brands in China is a typical example of BELLE.

By forming many international brands such as Adidas and its own brands, BELLE has formed dozens of brands' advantages of assembling operations, forming the negotiating ability of the channel, and ultimately driving its own brand to avoid many bottlenecks in the growth process, so that it can grow rapidly.

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< p > "for the lack of brand accumulation in China's private enterprises, it is a shortcut for brand operation to adopt the brand authorized mode of operation, get a high reputation of international brand authorization, enhance the competitive power of their products, and promote the development of self created brand by using well-known brand authorization."

Hong Jie, executive director of the Standing Committee of the China Marketing Association, believes that Quanzhou has concentrated many domestic a target= "_blank" href= "http://www.91se91.com/" shoes "/a" clothing brand, not only has the brand cluster, the huge manufacturing base, and the various marketing talents, but also brimming with the entrepreneurial passion of daring and daring, naturally becoming the favorite place of the international brand.

By acting as an international brand, enterprises can also learn how to integrate existing superior resources at a higher level.

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< p > for the Fujian Amoy brand that is facing the pressure of pformation, 311 of the test water also provides a brand new way and thinking for the industry's bold innovation and market breakout.

Another important significance is to enhance the inherent development pattern of Shishi garment industry, especially the introduction of the international advanced brand operation mode, which helps to promote the development of Shishi garment plate to a higher level.

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