Seven Wolf Jacket For 14 Consecutive Years, The Market Share Is The First.
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< p > April 16th, in the "2013 annual (twenty-second) China market commodity sales statistics press conference" and the "China retailer and brand development conference" organized by the China Federation of Commerce and the China National Business Information Center, the 2013 annual sales statistics of Chinese market were officially released. The total market share of the seven wolves men's jacket was the first in 2013. Since then, the "a href=" http://sjfzxm.com/news/index_f.asp "seven wolves" /a "jacket has been the first comprehensive market share for 14 consecutive years, and has once again been honored as" promoting the brand contribution list of China's consumer economic growth ".
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< p style= "text-align: center > > strong > comprehensive index really tests enterprise strength < /strong > /p >
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< p style= "text-align: center > > strong > Mr. Zhang Zhigang, President of the China Federation of Commerce" address "/strong > /p >
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Wang Yao, director of China Business Information Center, said: "using data to speak, the comprehensive occupancy rate is a comprehensive indicator. It fully represents the retail sales data no longer only look at sales volume, but also pays more attention to the unit price and sales volume of goods, which is conducive to the development of the industry." P
Only those low price, relatively low a href= "http://sjfzxm.com/news/index_f.asp" > brand < /a, won the sales volume, and in fact, it represented that they had a larger stock.
And the high quality products will have relatively high unit price, so they have obvious advantages in sales volume and comprehensive occupancy rate.
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< p > it is reported that the "national sales statistics of large retail enterprises", which was founded in 1992 by the China Federation of Commerce, has been held for 22 consecutive sessions.
Based on the statistical data from the national key retail enterprises, this report objectively and impartially reflects the data report of China's retail industry, China's consumer goods market and the development of Chinese brands. The content is accurate and the information is comprehensive. It has become the most authoritative market consumer information publishing platform in China's retail industry, and is a weathervane for the development of consumer brands in China.
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Wang Yao, vice president of the China business association and director of the China National Business Information Center, said: "in 2013, China's < a href=" http://sjfzxm.com/news/index_f.asp > clothing > /a > market is doomed to be calm. In the current retail era dominated by commodity led consumption, the clothing market has entered a period of change and grinding.
In the tide of the overall optimization of industry, Wang Yao also pointed out that the seven wolves men's clothing, as the leading brand of Chinese men's clothing, has been striping for perfection in the field of jacket production and marketing while fully improving the product line and meeting the needs of consumers in many forms of life. It has also made pragmatic changes in the comprehensive strength of commodity planning, brand marketing and terminal services, so as to finally achieve the outstanding performance of the comprehensive market share.
Next, the seven wolves will gradually accumulate an international product planning and development team for the brand, and will have a more daring attempt in the mobile internet field to lead the industry again.
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< p > < strong > customer satisfaction oriented two undertaking: < /strong > < /p >
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< p > at the conference site, Mr. Zhou Shaoxiong, chairman of Fujian seven wolf industrial Limited by Share Ltd, was honored as "Entrepreneur Award for promoting China's consumption economy growth in 2013".
He mentioned in the theme of interaction: "in recent years, everyone is talking about mobile Internet thinking.
For mobile Internet thinking, my understanding is that every company can respond quickly to the deployment of resources, which is a very important feature of mobile Internet.
The most important thing about quick response is that we need to be able to experience the customers' thoughts and thoughts from the perspective of customers, and have a shared platform with our customers, so that we can get feedback and interaction quickly.
Therefore, as a clothing enterprise, the concept of total staff marketing is that all our employees can understand what marketing wants.
They need to feel the need to experience the feeling of the front-line salesperson.
In this way, whether I am finance or supply chain production, we can feel the demand characteristics of terminal consumers in different post support departments, and feel the starting point of their needs. Every product is a crystallization of teamwork in the whole system within the company.
So we put forward the concept of full staff marketing, on the one hand, from the perspective of corporate culture to accelerate the whole enterprise's recognition of the values of the industry.
On the other hand, we should have the consumer awareness, marketing awareness and service awareness to shape the overall responsiveness of our enterprises from this perspective.
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< p > it is precisely because the seven wolves are guided by customer satisfaction that they can win today's honor.
And Zhou Shaoxiong also said: "we can not let the past success become the burden of the future. The pressure and opportunity of the two venture are just around the corner.
In a comfortable situation, people can persist in change and persist in breakthroughs when there is no reason to escape. In fact, this requires greater courage.
I think it is easy to put forward this concept from the two concept of entrepreneurship, but if we really need more courage and greater persistence, we will be successful.
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< p style= "text-align: center > > strong > Star Design jacket > /strong > /p >
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