Safety Concerns Behind Children's Clothing
< p > > the world's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "_blank".
< p > to observe the development trend of an industry, its success or failure will be inextricably linked to people in every industry.
Since 2005, China's fourth fertility peak has come to this peak for 10~15 years.
By the end of 2008, the number of children aged 0~14 in China was 250 million, and the size of children's clothing market in 2008 reached 55 billion 200 million yuan.
The children's wear industry is in the golden period of growth. The huge number of newborn babies indicates that the children's clothing industry will continue to follow the benign development track.
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< p > children's clothing quality and safety is a topic of long-term concern.
Recently, 12 children's clothing with international brand names have been detected toxic and harmful substances.
Although EU law stipulates that some substances can not be used in toys and care products for children under the age of 3, there is no requirement that < a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" can not be used.
The lack of industry norms leads to frequent problems of children's clothing quality and safety problems.
These hidden dangers behind children's clothing are likely to be a great obstacle to the development of children's wear industry.
We are very interested in the past phenomenon and future trend of children's wear industry. We expect to see clearly the future trend of China's children's wear industry and the trend of development.
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< p > < strong > behind the poisonous children's clothing < /strong > < /p >
< p > focus events: in January 2014, according to the latest report released by the international environmental protection organization, "Tong Liu He pollution - global brand children's clothing toxic and hazardous substances residues survey" showed that Burberry, Adidas (Adidas), Nike (Nike), Puma (Puma), Lining, Disney (Disney), C&A, GAP, H&M, Primark, UNIQLO (Uniqlo), and H&M 12 international brands of children's clothing were all detected toxic and harmful substances, of which more than 1/3 were produced in China.
Environmental groups require these brands to immediately eliminate toxic and harmful substances that are used and discharged in their supply chain.
It is understood that the samples taken during the period from May to June 2013 were 82 children and infants purchased from 25 countries and regions in the world, < a target= "_blank" href= "http://www.91se91.com/" > clothing > /a > samples, and the sample origin was related to 12 countries such as China.
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< p > comment: at present, < a target= "_blank" href= "http://www.91se91.com/" > textile > /a > there are many kinds of toxic and harmful substances in the products, and children's clothing can not be spared.
When many consumers can not completely remember these brand names, they spend hundreds of yuan or even thousands of dollars for their children to buy brand-name clothes but not as good as expected, even at least the security can not be guaranteed.
If parents buy clothes for their children, they only look at brands and pick styles, which is likely to be a more terrible mistake than impulse spending.
The 12 international brands of children's clothing, including conjoined suits, short sleeved T-shirts, swimsuits, raincoats, leather shoes and coats, have been tested.
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< p > the harm that lurks in children's clothing is not so simple as the general holes and off-line.
Some of these children's clothing has problems such as excessive formaldehyde and pH value. They may cause skin allergy and rash, and even cause tracheitis and cystitis. Some even contain decomposable carcinogenic aromatic amine dyes. This insoluble dye can not be removed by washing, but it will enter children through contact. As a result, there will be cancer risk over time.
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< p > in fact, Chinese children's wear has been entangled with the "unqualified" label all over the world.
In the 2011 Annual Statistics of the European Commission's non food quick warning system, 201 of the total 423 dangerous products bulletin were originated in China, while 5 of the 167 Chinese clothing products were classified as adult clothing chemical hazards, and the other risk notification was related to children's clothing, with a proportion of 97%.
These hidden dangers behind children's clothing are likely to restrict the development of children's wear industry.
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< p > < strong > how to eliminate children's clothes? < /strong > < /p >
< p > focus: let's see how those colorful, colorful and cute children's clothing products can not arouse parents' impulse to buy. But when they pass the test, they will not be so attractive when they take out the "pcript".
Faced with the test results, parents can not help worrying.
Ms. Zhang: "my daughter is 4 years old. I usually buy brand clothes to wear to the shopping mall, but I do not know when I read the news. I probably spent a lot of money and bought" toxic children's clothes ". How should we prevent the invisible killer from affecting children's health in children's clothing? < /p >
< p > comment: the safety of children's clothing has become a problem that can not be ignored.
At present, there are two main problems in the quality of children's clothing in China. One is the internal quality problems, such as formaldehyde content and pH value exceeding the standard, which contain prohibited decomposition carcinogenic aromatic amine dyes prohibited by the state, and poor color fastness and fiber content labeling are not in conformity with reality. Two, there are special problems in children's clothing, such as accessories on clothing, bow, buttons, zipper heads, pomps, fringes, decorative flashes, beads and so on.
Industry experts point out that this is not only a problem of production enterprises, but also a supply chain problem.
In the entire supply chain, such as printing and dyeing and processing, strong supervision is needed.
Generally speaking, the standard system of children's wear in China is basically established, and it has reached the same level as foreign standards. However, the unconventional indicators such as burning performance, heavy metal content and plasticizers of children's clothing must be further improved. Taking combustion performance as an example, only a few product standards are required in China, and foreign requirements for this aspect are very strict. For example, the American Consumer Product Safety Commission's "children's pajamas flammability standards" and Canada's dangerous products (pajamas) regulations, China must continue to strengthen the standard revision work in this respect.
In addition, quality is the foundation for the survival and development of enterprises. To improve the quality of children's products, children's clothing enterprises must first start from the management level of enterprises, and correctly understand and understand the importance of product quality.
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< p > < strong > buying children's clothes depends on luck. < /strong > < /p >
< p > focusing on the topic: "will those invisible killers hidden in the children's wear brand sea be chosen by the unaware consumers to become children's gifts and quietly bring harm to their children?" these questions inevitably give people a big question mark about the quality of Chinese children's clothing.
Therefore, where to buy children's clothing has become a widespread concern of parents.
Ms. Lin: "although I can not deny the brand name children's clothes because of several vicious cases, I will be vigilant for buying children's clothes."
Consumers, Mr. Chen: "experience and touch can detect problems of color fastness or composition, but avoid things that will cause greater harm to children, such as formaldehyde or decomposable carcinogenic aromatic amine dyes, which is basically a matter of luck."
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< p > comment: in addition to buying brand children's clothing, many consumers like to use personal experience to use online shopping and other means to scour the original and the children's clothes.
As we all know, diversified consumption channels bring "low price and convenience" at the same time, but also provide a hotbed for the "invisible killer" in children's clothing.
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< p > a children's clothing brand official admits, "our warehouse has accumulated a large number of cowboy children's clothing products. The style is known to be the products of previous years, all of which are returned because of quality problems. Most of them are due to dyestuffs unqualified, fastness and so on. Therefore, now we will be very cautious in the aspect of unilaterally, and avoid orders for children's clothing with cowboys."
When asked how to deal with these backlog products, he replied, "of course, it was sold at a low price in the domestic market.
As long as the price is low, there will be a market.
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Mr. P, who also works in foreign trade children's clothing for many years, told reporters that "the price of < a href=" http://www.91se91.com/news/index_s.asp "> children's clothing price < /a > is not lower than that of the United States. A large number of channel costs have eaten profits, making factory production links not making money, and factories will try to save costs and ignore quality."
How to understand the complex pattern of children's wear market and how to successfully seize the market of children's clothing that has not yet been saturated has become a serious problem for every children's clothing brand.
At present, the pattern of Chinese children's clothing market is roughly half of the domestic and foreign brands standing in the domestic market.
Of the 50% share of domestic manufacturers, only 30% of them own brands, and they get together in 123 kinds of urban markets; 40% are in the absence of brand and dispersed in the vast rural market.
Almost all of the 50% market share of foreign brands is concentrated in the central market of the first tier cities.
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