Zhang Yan: Create The Whole Industry Chain Information And B2B E-Commerce Platform With Characteristics

< p > "China Leather Association is still the only information publishing platform for the association after attracting investment to carry out market-oriented pformation of China's leather net. The website still follows the principle of" the theme remains unchanged, the nature remains unchanged, the function remains unchanged, and the function remains unchanged ". It will focus on the establishment of an industry portal website integrating the whole industry chain information publishing platform and B2B e-commerce platform to provide more comprehensive services for enterprises.

Yesterday morning, the six Executive Council of the seven China Leather Association and the 2014 China National Leather Association Working Conference, Zhang Yan, editor in chief of China Leather net, summed up the operation and the unique advantages of the website after the new version of the website was revised.

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< p > < strong > establishing international information channels to highlight the whole industry chain information release strength < /strong > /p >

< p > according to Zhang Yan, 7 months after the revision, China Leather net has opened up all links of the whole industrial chain through the integration of resources at home and abroad, from farming, tanning to finished products, covering leather related chemicals, leather machinery, textile fabrics, hardware and other related subdivision industries.

From the channel set up, there are related channels such as industry policy, technological innovation, quality standard, fashion, brand, international information, English publishing and other related channels. This year, there will be selective opening of featured regional and characteristic leather city channel.

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< p > the unique data release advantages of China Leather net include the authoritative release of the leather industry National Statistics Bureau leather industry economic operation data and customs import and export data.

According to statistics, the total monthly volume of data is only more than 7500.

In addition, China Leather net also publishes the domestic, international and imported raw materials immediately.

Domestic prices include instant price for raw skins, raw fur and tanned fur. International prices include instant prices for raw and wet blue skins in North America, South America, Europe, Australia, Brazil, India, Bangladesh and so on. Import prices include instant prices of raw skins and wet blue skins of cattle, sheep, pigs and so on, including Spain, Uruguay, Korea and Australia.

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< p > because China has a large number of price and data resources, China Leather net has jointly launched the first price index of China's regularly released leather, fur and tanned fur jointly with the China Light Industry Federation and the China Leather Association. At the same time, it also launched a total of 5 indexes, namely, the light and Medium leather prosperity index, the Haining price index, the Yiwu commodity price index and the Keqiao textile price index.

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< p > China Leather net also provides a complete annual or monthly industrial report from the leather, fur and all kinds of finished products, leather chemicals, synthetic leather to the whole industrial chain of breeding, providing a good data reference for the development of enterprises.

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Zhang Yan also wants to make an in-depth analysis from the perspective of international resources superiority. Since the revision of China Leather net, China has established an information strategic cooperation relationship with many international leather and fur associations and chambers of commerce such as the United States, Italy, France, Brazil, Turkey, India, Pakistan, ASEAN and so on, and can acquire and release more international leather dynamic information at the first time. P

At the same time, it also enhanced the ability of China Leather net to acquire and build international cooperation projects.

The English channel established since the website was launched in 1998 has become the only channel for international organizations and enterprises to understand the Chinese market for many years. Its international influence and popularity are truly the first place in the industry.

In addition to retaining and expanding the English channel, the China Leather Internet line also opened the "Zhong PI international" channel, which plated and published a large number of first-hand international information, and opened a door for Chinese enterprises to understand the information of < a href= "http://www.91se91.com/news/index_c.asp" > international market < /a >.

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< p > < strong > PC and a href= "http://www.91se91.com/news/index_c.asp" > APP < /a > to realize the solution of mobile Internet integration paction < /strong > /p >

< p > as the official website of China Leather Association, China Leather net insists on Issuing real procurement information at home and abroad, strictly checking the members' examination and ensuring the safety and credibility of the paction.

China Leather net's < a href= "http://www.91se91.com/news/index_c.asp > > electronic business platform < /a > is also favored by international customers. At present, Italy, Germany, Uzbekistan and other international enterprises have been settled.

Over the past 7 months, China's leather net membership has now maintained a super growth rate of 40%. It is expected that the number of members will be broken by the end of the year.

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< p > besides, China Leather net will become the leader of technology and innovation in the leather industry website. The website also plans to introduce an online trading system for non-standard products to solve the problem of raw material trade on the Internet.

In order to cope with the new trend of information release, the mobile Internet information platform +B2B online trading platform has been set up this year.

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< p > < strong > strong media resources support the advantages of large event planning < /strong > /p >

< p > Zhang Yan said, from its own point of view, China Leather net has a comprehensive ability to integrate new media resources. After the launch, the official WeChat, micro-blog, mobile phone newspaper and news client have been synchronized, and the self built mobile customer communication platform will be launched this year.

From the external media resources, the Chinese leather network has established a long-term cooperative relationship with a large number of domestic, foreign economy, fashion paper media, network media, radio and television stations, which has laid a strong solid media foundation for the promotion of enterprise brand.

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< p > China Leather net has a professional brand planning and promotion team. Through the successful launching of China International Leather Fashion day in March 26th this year, it has produced a strong social response, highlighting the strong strength of planning, hosting, webcasting and promotion of China Leather net's large-scale activities.

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By the end of March 2014, according to the third party statistics of Baidu, the total browsing volume of China's leather net has reached 768 thousand and 552 times, and the total number of visitors has exceeded 201 thousand and 837 by the end of March 2014. The total number of visitors has exceeded 201 thousand and 837, the average monthly growth rate is 51.51%, the total IP volume is 191 thousand and 21, the growth rate is 57.37%, the average visitor stay time is 5 to 6 minutes, and the breakthroughs of website weight from 0 to 3 have been realized, and it has become one of the only two websites in the leather industry website that have reached the weight of P IP.

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