Pathfinder And Tmall Platform Regard Outdoor Eco Brand As The First Choice.

< p > from the first production in 99 years to the first a > tent < /a >, the first store was opened in 03; from the exclusive product of the north and South Pole inspection team of China, it successfully landed on the gem in the 09 year, and now it has been the first sales volume of similar products in the country for 5 consecutive years, and has become the first outdoor enterprise to cross the 1 billion mark. After the listing, it has taken another important step in strategy. Pathfinder, arkenno and Discovery have formed a multi brand structure of Pathfinder. It is reported that in 2014, Pathfinder will work together with Tmall platform to create an outdoor eco brand. 2014 is the 15th anniversary of Pathfinder. In the past 15 years, Pathfinder has gone through a road of exploration. < /p >
< p > 2014 is a group of magic < a > number < /a >. This year is also the fashion year of Tmall. The Tmall strategic conference just concluded. Tmall President Wang Yulei elaborated on the 5 strategies of "brand fashion, industry vertical, membership value, wireless personalization and service stratification". Fashion will be the most important keyword of Tmall in 2014. In addition to the traditional rhythm of "two new sections and one promotion", this year, it will also help brands create their own festivals with the help of "one day one brand", and also provide consumers with a brand fashion feast every day. The apparel industry will continue to provide a full range of service experience for brands and consumers this year. By creating the business circle, the brand will play the high in its own camp, so that the brand operators with goods turnover demand can get the total consumption of goods at the right time point, so that consumers can reach out to buy good things that can not be bought under the line, so that the brand can find their real fans and let fans find their own brands. < /p >
< p > April 21st, "Tmall's new fashion activities" officially launched. In this activity, Pathfinder launched the "four shop joint", which will bring the Pathfinder, areno, Discovery and watch green road to everyone's vision. Besides 4 folding up of Juhuasuan's super discount and meeting the needs of many users, Pathfinder also allows users to easily understand more outdoor sports through shopping. Pathfinder has always advocated an active and healthy outdoor lifestyle. With the mission of "creating excellent brands and sharing outdoor sunshine life", the brand has been positioned as "pursuing technological innovation and providing safe and comfortable outdoor sports equipment for brave and enterprising people". New materials, new technologies, < a > new technology < /a > are widely used, and products cover all fields of outdoor life. < /p >