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Children's Shoes And Clothing Brand "Combination Boxing" Into The New Marketing Era

2014/4/24 15:38:00 31

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Children's Shoes And Clothing Brand Shoes And Clothing Brand Order Meeting

yesterday, the seventeenth cross-strait textile and clothing exposition (hereinafter referred to as "Haibo") came to a close. At the current Haibo conference, the children's clothing brands headed by TA TA ER and Xiao Pi Pi were eye-catching, and marketing tools such as fun experience, animation publicity, public welfare promotion and puppet interaction were moved to the exhibition site. 
 in fact, with the rapid development of these years, the brand marketing method of children's shoes and clothing in Quanzhou has become increasingly mature. Especially when the industry has entered the era of brand monopoly from the big scattered batch era, more and more children's shoes and clothing brands have started the "combination boxing" marketing. In the face of increasingly fierce competition in the industry, the brand of children's shoes and clothing in Quanzhou has become increasingly sophisticated in terms of channel management and brand management. The industry believes that the brand of children's shoes and clothing is gradually entering a new era of marketing. 
 exhibitors order two is not wrong .
At this year's P Expo, unlike the adult clothing brands, the enthusiasm of children's clothing brands is declining. Many children's clothing brands have taken hundreds of square meters of booths, and have been elaborately arranged with themes, making full use of the platform provided by the Expo, trying to grasp business opportunities and enhance their brand image. 
Less than twenty years of deep ploughing of children's industry, P has specially displayed the BMW MINI car, which is jointly built by senior industrial designers and illustrator designers, so that viewers can enjoy their unique "fun experience". In addition, the small play will also insert the animation elements into its exhibition hall to form a positive interaction between the animation concept and the scene atmosphere, and add bonus points to the brand through animation marketing. 
 the pavilion and the Dadai, which are adjacent to the little plaything, take the largest booth of the Haibo children's wear area and display about 1000 clothes in the summer of 2014. In order to attract more viewers, there are Dahuang duck, bear giant and Venice balloon puppet in the doorway of the pavilion. Not only that, Tate also carefully prepared the cotton candy for the audience, so that the audience who came to the exhibition was in childhood memories. 
P is one of the highlights of the exhibition, while on the other hand, the order meeting is thrived. 
 a few days ago, the autumn and winter new products conference in CAMKIDS2014 fell to a close. At the meeting, CAMKIDS Mingwei issued the excellent dealer award, throwing five gold BMW 5 series and three BMW X5 in eight regions. 
Besides, P, the brand of local children's shoes and clothing, such as dogs, karts, Cambridge and so on, has praised and encouraged their agents in the provinces almost without exception. Its scope and scope far exceeded the previous ones. Sending BMW and cash, these common scenes at the adult shoes and clothing ordering meeting have been "moved" to the children's brands. 
 > in the 2013 annual awards ceremony and the 2014 autumn new product order meeting of the dog dog brand, its Xinjiang agent Huang Qi Wei, who has won many years' pioneering and outstanding achievements, has won the diamond dealer's throne and won the biggest prize of the 2013 best dog of the year, BMW 740Li top luxury car, becoming the biggest winner. Dog dog Jiangsu branch and Zhejiang branch of the two regions to win the "platinum agents" honor, won the BMW 730Li luxury car. 
 finally, the "dog dealer", "platinum agency", "gold agency" and "excellent agent" were awarded 4 awards, ranging from BMW 7 series, BMW 5 to hundreds of thousands of bonuses, which is called the 7 prize. 
 according to Hong Qinming, deputy general manager of Mingwei shoes and Garments Co., Ltd., the support given by the company's headquarter was only around the discount of product price, or the agency right of the district. The material reward like real material is basically not. After all, the children's shoes and clothing industry started relatively late. Compared to the adult shoe and clothing industry, whether it is brand building or marketing means, it is relatively backward. 
 the industry believes that today's children's shoes and clothing industry hot exhibitors, heavy gold reward agents, from the side reflects the progress and development of the industry over the years, brand operation tends to be stable, the company's management is increasingly mature, marketing means more and more rich, all of which promote the rapid development of children's footwear industry. 
 the outbreak of children's market is less than /strong > /p >
 the concept of the above industry has been recognized by many children's shoes and clothing brands. 
Xu Yifan, director of retail sales at P, told reporters that the reason why the company got 250 square meters of booths in this year's Haibo conference is because the sales performance of Fujian has been steadily rising since its licensing in 2009. This year, the company wants to step up the steps and take the first regional market as the first to rise. 
In the past few days, there are many people asking about the terms of joining P. "At present, there are dozens of people who have reached initial cooperation intentions." Xu Yifan said that after the accumulation and precipitation in the past few years, this year will be a year of transformation of the escalation of TA TA er. The brand will increase at least 150 stores this year. 
"P" will also have a bigger market force in this year. There are also KOH Kok. Before this, Yang Haichao, general manager of Kaku, told our reporter that this year, in the layout of the market, Kaku will be conservative and speed has been accelerated. Besides maintaining the stable market of the original Fujian, Jiangxi and Anhui, Kaku began to vigorously develop new markets such as Hunan, Hubei, Guangxi, Chongqing and Sichuan. At the same time, Kaku brand upgrade strategy is also fully launched this year. 
Luo Zhengming, deputy general manager of operation center of "P dog" children's products Co., Ltd. believes that with the continuous development of children's shoes and clothing industry, the market of children's shoes and clothing will be fully broken out. BMW's encouragement may be just the beginning. After that, a similar or more generous reward is also possible. The great encouragement of agents is a manifestation of diversification in children's marketing. It marks the gradual maturity of children's brands and is also one of the ways that children's brands seek better promotion. 
 "last year, the operation of CAMKIDS gradually stabilized, and profits were gradually enriched. The award of BMW vehicles to outstanding agents was to thank them for their efforts and contributions." Hong Qinming told reporters that in the face of unprecedented competition in the market, Mingwei used bigger incentive policies to let agents see the vision of the future. It also encouraged all agents to unite and make full use of existing channel advantages, research and development advantages, consumer advantages and VIP customer advantages, so as to compete with future competitors. 
 in fact, in addition to the accelerated expansion of children's shoes and clothing brands, the major clothing brands have released annual reports. The annual report shows that although some companies' overall income is not ideal, the children's wear market is another world. Fashion brands including Semir, Lining, ZARA and H&M also see the children's market as a new profit growth point, and they are making great efforts to push the children's market. 
 "the reason why the major clothing brands have been betting on the children's market is the main reason why the market is big, the profits are high and the competition pattern has not yet been set." with the opening of the "two child alone" policy, the consumption demand of the children's market will also increase. Analysis of the industry. 
 start the "combination boxing" marketing .
 in the increasingly mature children's shoes and clothing industry and increasingly fierce competition today, many enterprises are beginning to explore new marketing models. Whether they choose to use incentive policies to encourage agents to increase their performance, or to create their own cartoon and cartoon images, to make shoes and clothing integrated stores, and join online shopping ranks, are all children's shoes and clothing brands seeking new marketing methods. Many brands choose "combination boxing" marketing, and want to add points to the brand through diversified and diversified marketing techniques. 
Chen Binggao, deputy general manager of Ji Ji Le (China) Limited, said that with the rapid development of China's children's market in recent years, children's brands have launched a variety of marketing tools to win customers' trust. P In particular, the good news of the "two child alone" policy has injected new hope into the children's industry. "It can be predicted that the children's consumer market has gradually become the mainstream of the society. 
In the face of increasingly diversified market competition, the dog dog brand has vigorously implemented the development strategy of "intensive cultivation of terminal retail as king", accelerating the intelligence, automation and information construction of retail terminals, and has achieved remarkable results in improving the efficiency of single store and the competitiveness of retail terminals. P In order to better carry out effective marketing of the brand, the dog dog introduced the innovation mode of "reducing the warehouse" last year. It transferred the pressure from the agent to the head office. At the same time, it made a specific analysis of the difficulties of the agents, and then chose the appropriate way to solve them, so as to transform the pressure of agents into power. 
 "like the theory of bath houses, marketing is based on one layer of brand plus packaging. The extensive operation must be changed to the direction of refinement. The upstream and downstream businesses should be bundled up for risk reversal, instead of allowing agents to bear the pressure and risk alone. In order to realize the role exchange, enterprises should bear the corresponding responsibilities while enjoying the benefits, and then proceed from various aspects, such as single store operation, data management and communication. Only in this way can marketing succeed." Luo Zhengming said. 
 TA TA Er is the introduction of the French FAC-MAX terminal image system, which has advantages over hundreds of sales outlets nationwide. Tens of thousands of VIP customer resources, combined with 20 years of domestic market operation experience of Parent Company Yongfeng enterprise, laid the foundation for the sale of TA TA er. 
At the same time, P also carried out a series of product marketing combinations. "To meet the 0-10 year old children's main costumes, we are equipped with various exquisite accessories to create a new image of children with a sense of the times." Hair ornaments, hats, scarves, children's shoes, schoolbags, plush toys and so on are all creating a diversified terminal. Xu Yifan told reporters.