On The Top Of The Shop, UNIQLO Focuses On Casual Shoes.

< p > UNIQLO, the Chinese name is UNIQLO, is the world's ten largest leisure a href= "http://sjfzxm.com/news/index_f.asp" clothing brand "/a".

It advocates the sale of good quality casual wear with a store based shop and casual self-service, and has achieved good results.

But in terms of shoe sales, UNIQLO tried shoes sales in April 2010, and ended in failure.

In August, all its footwear related businesses were unified to the [CANDISH] brand.

In August 2011, 90 stores closed due to losses.

Perhaps it is unclear positioning and short design, resulting in failure.

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< p > in the Chinese market, SKOHOUSE, the Chinese name is Shu Shi but on the pole UNIQLO, do not make clothes, focus on < a href= "http://sjfzxm.com/news/index_f.asp" > casual shoes < /a > fast fashion area. Although the size of Shu Shi is unmatched with UNIQLO, it is like ant than elephant, but it keeps working hard in subdivision, and has gained a good competitive advantage.

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< p > > a href= "http://sjfzxm.com/news/index_f.asp" > Shu Shi Er < /a > originated in Hongkong in 2008, and opened the first casual shoe store in Hangzhou, China in 2009. For a brand enterprise founded for 6 years, it wants to compete with the world's giants in an all-round way. It can only strike the rocks with an egg. Throughout the international and domestic fast fashion brands, shoes are not sold as core sales, which is just the opportunity for SKOHOUSE schuertz.

It aims to target customers in young groups, constantly improving products development, fashion buyers, shop management, training, goods management, MD, customer service, etc., around the cheap fashion casual shoes, from factories to consumers, so that consumers get tangible benefits of casual shoes; in product development and production to consumers, the speed is 7 days, so that two new weekly weeks, and constantly let consumers get a surprise.

Some of the limited products are constantly set up, new products are listed, or start as soon as possible. Maybe in a few days, this product will be sold out.

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< p > Why did the head of marketing department of SKOHOUSE, the marketing department of Shu Shi Gang, say that competing with competitors can only focus on a strategic point of development and have the chance to survive.

In the process of developing the brand, we must go on thin ice because we may be faced with the crisis of bankruptcy if we are careless.

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"P", as for the national brand, as a dark horse, as a dark horse, the national brand has grown rapidly in the whole country. We should be surprised and think about how to make our national brand stronger, not only in China, but also in the world as a world brand.

In the past, many were made in China, and how to create them in China; in addition, there could be more innovations in styles.

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"P >" Shu Shi Ke "is fighting for a dream. I believe that in the near future, in the fast fashion field of casual shoes, Shu Shi Ke can grow into a leading brand, and together with UNIQLO, ZARA and other fast fashion brands, he will deduce a new business legend.

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