Interpretation Of The Development Trend Of Chain Operation

(1) chain operation is "electronic". In recent decades, an important aspect of the rapid development of chain operation in developed countries is due to the development of computer technology and communication technology, and benefit from the development and application of barcode, benefiting from the development of sales point system, electronic transfer operation system, electronic ordering system, and material flow distribution system. For example, the United States "Sears Roback department store" invested huge sums of money to build hundreds of small computers and more than 50 thousand computer control systems with full time operation at the time of sale system, and introduced the most advanced multimedia technology and satellite communication network, making full use of computers to enable headquarters and local chain stores and suppliers to transmit all kinds of information, so that their chain stores are under real-time control and management. Japanese chain stores have implemented computer networking between headquarters and chain stores and logistics distribution centers, enabling the huge chain store network to operate efficiently. Japan's "Xi you" company has set up 11 logistics distribution centers in various parts of the country to undertake the purchase, distribution and delivery tasks of other chain stores in our company and its neighboring areas. Japan's "orange high" company also uses 23 logistics distribution centers located in all parts of the country to provide nearly 2/3 merchandise to the franchisees. It can be asserted that with the progress of science and technology, chain operation will be more modernized and electronized.

The competition among enterprises in the field will be replaced by intensive competition, such as market price changes, continuous marketing campaigns, brand innovation and development of high value, value added commodities or excellent investment environment, such as market price changes, continuous marketing innovation, brand innovation, and development of high value, value added commodities or excellent investment environment. Open competition will take the place of closed competition, and commodity and marketing technology services will be generated in interdependence. Domestic competition will further reflect the open competition of organically combined global and tangible assets. (2) chain enterprises will gradually get rid of the puzzle of price war. Competition will be manifested as intensive value competition instead of extensive price competition. In the era of information circulation before commodity circulation in the new century, circulation enterprises will further innovate the concept of competition, set up the concept of "managing customers" for the consumption needs of enterprises, and acquire "outpost information", focusing on the main business to occupy market share.

(3) modern shopping centers will sprout up in big cities, and foreign capital will be injected into the construction and management of shopping centers. Franchised stores, professional stores and large comprehensive supermarkets will become the best investment targets for modern shopping centers.

(4) the construction and renovation of commercial street will become one of the initiatives of big cities to enhance their competitiveness and internationalization. There will be common investment, joint construction, co management and joint procurement in commercial streets. The commercial street with reasonable layout and multiple outlets will become the best choice for the development of the network economy, and then introduce the concept of chain operation management.

(5) chain operation type " Fusion " In the competitive development of retail formats, medium sized supermarkets and convenience stores, which mainly rely on fresh food and food, will be accompanied by changes in consumer demand and become a good place to improve consumer's quality of life, and further compete with large supermarkets and part of the catering industry. In addition, large professional shops of various commodities will show greater development and form a competitive and involved relationship with department stores.

(6) the development space of chain operation is "explosive". Chain enterprise Strong alliance Cross regional and inter provincial mergers and acquisitions will continue to emerge. China will have a truly domestic chain of large domestic enterprises and a more obvious confrontation with foreign joint ventures.

(7) the development of e-commerce will take a more pragmatic approach to "supply chain management" or "provide third party platform services", and be optimistic about the development of chain enterprises.

(8) the further development of foreign chain retail business will make the distributor of traditional management mode in a more passive position. Therefore, the necessity of deepening reform, opening wider, restructuring, perfecting policies and establishing a system in the circulation field will become more urgent.

(9) the further implementation of the national housing reform policy will promote the development of decoration, decoration and building materials supermarket chains, and will also promote the upgrading of durable consumer goods such as household appliances and kitchens, and then drive the development of related industries.

(10) smart businessmen look at business opportunities from the results of the census, thus leading to the trend of jointly developing new products or creating new marketing methods. Chain operation will be more "favored".

(11) competition among managerial talents in chain enterprises will become the core of market competition between Chinese and foreign chain enterprises. Trade, finance, law, modern management, modern marketing, and professional talents who understand professional languages or operate computers and understand computer applications will be particularly favored by Chinese and foreign chain stores.

(12) the backwardness of our circulation infrastructure will be taken seriously by the relevant government departments and will be supported by corresponding policies. At the same time, the role of circulation in guiding production, guiding consumption, accommodating employment personnel and promoting the development of national economy will also receive the attention of the government.

(13) Chain operation The way will further promote the mutual penetration of industrial and commercial capital, which will be mainly manifested as: the manufacturing industry develops brand chain stores on the basis of brand, and commercial enterprises will attract famous brands from home and abroad to cooperate with them by developing professional chain stores. The penetration of industrial and commercial capital will promote the effective utilization of chain operation resources, and the intangible assets of successful chain enterprises will be more useful, and even be regarded as "investment means" to develop.

Entering the twenty-first Century, the competition in China's retail market will be more intense. The development of chain operation and expansion of scale is the only way to enhance the core competence and sustainable development of circulation enterprises.