The Trend Of Advanced Manual Customization Is Sweeping The Chinese Market.

< p > since 1860s, Charlesworth, the father of the "senior custom clothes", has set up the first high-ranking women's wear shop in Paris, France. The advanced customization has a history of 100 years. With the change of times, it has been brilliant and confused.

In the past, it was a symbol of identity and a contrast to taste. For a long time, it was prospered by the Royal aristocracy, wealthy businessmen and other upper class.

Up to now, advanced customization has also won the attention of many market consumer groups, because it has an irreplaceable position.

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< p > advanced customization is a barometer for the fashion industry to reflect the changes of culture, art and economy.

In its stronghold, France is known as "eighth art" because of the relationship between advanced customization, and the word "advanced customization" is a proper noun protected by law in France. It refers to the exquisite handmade shoes and garments specially tailored for private custom in Paris. There are exceptions and regulations for the origin, craftsmen, scale of operations, team establishment and production capacity.

Any fashion designer, if he wants to play a role in it, is bound to be confirmed by the French government department, and can be crowned as a "senior custom designer" after a series of examinations.

Advanced customization embodies unique and luxurious characteristics.

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< p > with the opening up of the society and the development of economy, the trend of advanced customization has gradually swept the Chinese market.

As the world's largest consumer country, there are many high-end consumers who pursue quality life and yearn for exclusive products. They are willing to invest more money in buying and using goods that make them feel comfortable and not used by others. While displaying their honorable status, they also create outstanding tastes and qualities.

This group is mainly concentrated on celebrities, politicians, business leaders, entertainers and other successful people. They are the absolute elite of their respective fields. They are the targets pursued by most people. They have their own ideas, do not drift with the tide, and enjoy themselves very much. They want to be a sex identity symbol, so the tailor made products seem to be specially designed for them.

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< p > of course, advanced customization is not absolutely the so-called "rich" exclusive.

In the "private custom" concept sweeping the market, leather shoes, clothing, gifts, tourism and other industries have already launched related products, and constantly satisfy people's demand for personalized and quality life.

It is worth mentioning that in the process of advanced customization, handcrafts are highly respected. Due to the exquisite selection, long production cycle, and complicated process, the products built have greater added value and are as valuable as artistic products, but they also prevent many enterprises from dabbling in the field of advanced manual customization.

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< p > "with the increase of labor costs, the advanced hand-made products will be the only products that will increase and become more and more expensive over time."

Ge Xian, general manager of the Guangzhou handon Clothing Co., Ltd., which focuses on creating the handmade high-end men's shoes brand in Italy, said that facing the impact of electricity providers in recent years, the survival pressure of traditional industries is even greater.

In the field of leather shoes advanced customization, at present, there is no brand of hand-made leather shoes in China. The shoes are positioned here, and the product is optimized by the core technology of Goodyear.

In the face of the huge market of advanced customization, although the enterprises based on handicraft technology are few and the competition is relatively small, the pressure of business can not be underestimated. It is believed that with the continuous development of "private customization", while driving the rise of enterprises, more high-quality manual products will be allowed to enter ordinary people's homes.

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< p > it is understood that in the "ten major technologies" that are predicted by the US, "personalized customization" is ranked first, and this judgment comes from the trend of market change.

This shows that the potential of advanced customization and vast market space are waiting to be excavated. Perhaps the next hot spot of wealth business is here.

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