Gianna Jun Signed The Inside Story.

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In the evening of April 20th, "P", Zhao Yingguang, chairman of the chairman Zhao Yingguang of a href= "http://www.91se91.com/" "http://www.91se91.com/" and "/a", released a message. Their April 21st Juhuasuan brand group had reached a record number of 53 thousand people, the same time of other brands, the maximum of only 16 thousand people.

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The difference between P and so on has never happened before.

At the most time ago, it was more than second or more than ten thousand people. I didn't expect such a great disparity this time. Gianna Jun's energy accounts for a large proportion.

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< p > you know, this has not yet made a custom tailor for Gianna Jun, but just put her photo on Juhuasuan's pit, and doubled the order of Han Du.

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< p > this is the value of the stars. Lao Zhao carefully planned and waited for two years and finally went to the stars to endorse this move.

Exclusive interview with Zhao Yingguang, dug out the inside of Han Duyi house signing Gianna Jun.

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< p > < strong > from Victoria Song to Song Hye Kyo to Gianna Jun, who is the most suitable? < /strong > /p >

< p > to find suitable spokesmen, Lao Zhao has already acted. Two years ago, he began to keep in touch with the Korean artists circle. He visited SM company (Korea's largest and most famous "star factory" for many times, including TVXQ, Super Junior, girlhood, SHINee, f (x), EXO and other star groups) and other star brokerage companies.

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< p > Zhao said that Han began to be very cautious about signing artists, and put forward three requirements: < /p >

< p > first, it must be a clear representative of the Korean elements, either Korean or Korean in the development of very good entertainers; < /p >

< p > second must be the most popular star in the front line. It can become the most popular representative of the year.

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< p > Third, must represent youth, fashion, vitality, because this is the core positioning of Han Du.

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< p > (ER, isn't this the "Three Represents"? Looking for endorsement stars with political heights...

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"P > the candidate who meets the" Three Represents "standard, Lao Zhao has looked for several times, and all the contacts have come into contact.

Originally thought that f (x) combination captain Song Qianting suitable, she is also the best domestic female artist in Korea, but because of exclusion, schedule and other factors, although after many communication, finally failed to set it down.

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< p > Song Hye Kyo was also considered by Lao Zhao, but Song Hye Kyo did not meet the third criteria. Although beautiful, he was deficient in youth and vitality and belonged to a lady type.

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< p > > is Gianna Jun young and vigorous? In 1981, he was 33, and he was too old.

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< p > but Lao Zhao believed that Gianna Jun's model was born, so he had a full range of fashion. It was very consistent with the positioning of Han Du and Han Feng's fashion. At the moment, the feeling of Gianna Jun was "My Sassy girlfriend", one is "you from the stars", especially the heroine of the latter one, youthful, energetic, fashionable and fully qualified.

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< p > although it has been quiet for a while, but with "you from the stars", Gianna Jun came back to the front line. (at the beginning, the play was not so popular, and it was all over to 2/3. Suddenly, the fire broke out. Even those people who I hardly watched Korean dramas) catch up with you from the stars, and you can imagine the heat of the play.

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"P" is also this upsurge, let Lao Zhao at the moment bright, decided to propose Gianna Jun to become the spokesperson of Han Du.

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"P", it is reported that Han Du has met internally, and the views are also very consistent. Since the discussion of spokesperson has been discussed for two years, we all know very well what kind of spokesperson we need, so this time we only discussed the matter for an hour, and decided this matter. Moreover, from negotiations to signing, it took only two weeks.

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< p > < strong > compare to all customers. When will the Internet brand need celebrity endorsement? < /strong > /p >

"P" talks so smoothly, in fact, is closely related to the development stage of Korea.

Although I wanted to find a spokesman before, Lao Zhao always felt that the timing was not right, so either he felt that his influence was not enough, or he felt that the star's temperament was not consistent, and it was not an ideal choice.

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When is the right time for < p > strong >? < /strong > /p >

< p > Zhao Yingguang thinks that Han Du has built a good supply chain and single product whole operation system in the past two years. Simply speaking, it has the ability to do well in quality, and the quality of products can reach the stage comparable to the fast fashion brands, and then the first line of celebrity endorsement is also given.

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< p >, so this time, it is not sensitive to endorsement price, even if it is expensive, it can be accepted.

Gianna Jun's hand in hand with Korea's clothes house is the right person to appear at the right time and solve the right problem appropriately.

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< p > however, Gianna Jun, a Korean top brand star, is very harsh on the choice of endorsement brand, and it will not be signed just because the price is high.

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< p > there is also a leak of insider information (which should be exclusive). One of the investors in Han Du is the largest investment bank in Korea. The influence is very large in Korea. The endorsement of this investment bank is also an important reason why Gianna Jun's brokerage firm finally agreed to endorse Han Du, and it is said that the brand endorsement fee is also paid by this investment bank.

It is also an important factor for South Korea to complete the contract in just two weeks.

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< p > Lao Zhao believes that it is expensive to ask a big name star to endorse, but this is an investment, rather than consumption, which can definitely be earned. A small Juhuasuan mentioned at the beginning is much more effective than expected. You think, all the other Juhuasuan brands are ordinary models. Only Han Du is a picture of Gianna Jun, which attracts a lot of traffic at once.

What if they use Taobao guest again? < /p >

< p > > the teasing electricity supplier wrote an article last year, "one hundred million annual promotion fees, and how to spend Korean products". It reveals that the Taobao customer of Han Du is the essence of its promotion. It is the highest conversion rate in the field of < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a >. Now, the material is replaced by Gianna Jun, and the whole network is full of Gianna Jun.

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< p > here, let's chat around the fans again. You will find that the two Internet brand's celebrity endorsement strategy is very interesting.

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< p > < a href= > http://www.91se91.com/ > > fan > /a > a few years ago, Han Han, Wang Luodan and Huang Xiaoming did the endorsement. The brand effect was very outstanding. Every time, there was a trend. Celebrity endorsement was very effective for clothing enterprises. However, when the enterprises choose celebrity endorsements to do mass communication, they are very particular.

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< p > celebrity endorsement is the function of icing on the cake. Only when your "Jin" is beautiful enough, can your "flower" be inserted into each other, and if "Jin" is rotten, it will be thought that flowers are inserted on that.

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< p > the same reason, only when your product quality is cleared and the management system is smooth, can you get the effect of acceleration with the star endorsement of this card. Unfortunately, customers are too early to use the accelerator, which is not wise in the field of racing.

Obviously, it is more appropriate to win than to win.

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< p > we look again from the survival environment of the Korean capital. With the development of women's clothing, other traditional enterprises have also found the feeling of the electricity supplier, accumulated the experience of being an electricity supplier, and the development of other pure network brands is also going hand in hand, and the difference between them has been narrowing gradually. How do Koreas lead? Obviously, celebrity endorsement is a better choice.

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< p > especially the pure network brand, how can you improve your brand height? You have no entity shop, you can't show your position in the first-class business circle, so it is best to invite a big star to give consumers psychological hint: using such a big name star must be a first-class brand.

Moreover, Gianna Jun is also the global spokesperson of UNIQLO, which has passed the brand preference of UNIQLO to Han Douyi house.

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< p > < strong > only signed the most red, one /strong < /p per year.

< p > Lao Zhao revealed that signing Gianna Jun endorsement is only the first step. South Korea is a "star making nation". Every year, the most popular stars are created.

If the first step is smooth and effective, Korean brands will also invite Korean celebrities to endorse them.

(Han Du can really be the "local tyrant" in the electricity supplier!) < /p >

< p > however, it is easy to invite stars. As long as money is enough, celebrity endorsement is an investment. If you want to dig out the value of stars, you will be considered a real success.

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< p > the signing of Gianna Jun, Han Du can have many plane shooting opportunities and offline activities.

In addition to the image mining effect just mentioned, Lao Zhao also made a plan: < /p >

< p > > first, tailor the development style for Gianna Jun, fifteen to thirty quarters per quarter, I believe it will sell well; < /p >

< p > Second, in nine and October, for a double eleven, a celebrity meeting will be made.

Zero distance from "thousand Song Yi"! < /p >

< p > of course, this is only preliminary planning. There are still too many details to be disclosed by Lao Zhao. You only need to imagine that if Tmall, Taobao, vip.com, Jingdong and other platforms are involved in the excavation of this potential energy, there will be even more surprising results.

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