The Lighting Design Of Shop Display Is Indispensable.

< p > it needs to be emphasized that the role of light is not only to illuminate a certain space, but also to emphasize the clothing itself and the atmosphere of manufacture.

Generally speaking, lighting plays the following three roles: < /p >

< p > 1. basic lighting: basic lighting is mainly to extend the light in the whole shop, while keeping the color tone in the shop uniform so as to ensure the basic lighting in the shop.

Among them, there are two main application modes: embedded (such as floor lamp, roof barrel lamp) and direct suction ceiling lighting.

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< p > 2. key lighting: for popular products and main products, the application of key lighting is very important.

The key lighting can not only make the product form a three-dimensional feeling, but also the strong contrast of light and shade will help to highlight the characteristics of the product.

Of course, key lighting can also be applied to windows, LOGO, brand endorser, and store models to enhance the brand's unique effects.

As far as equipment is concerned, the main equipments are spotlights and wall lamps.

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< p > 3. auxiliary lighting: the main function of auxiliary lighting is to highlight the color level of the shop, render colorful atmosphere and visual effect, and enhance the attraction and appeal of the product.

Among them, more lighting facilities can be used, and this is no longer cumbersome.

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< p > of course, in addition to artificial light sources, the natural light pferred over time, the quality of the light projected on the commodity surface, the mass emitted from the surface of the object, the apparent tone of the light itself and the color reproduction rate are also very important.

Therefore, only when the system takes into account the various effects produced by light, can we adjust and apply all kinds of light sources to ensure that the light always render the shop atmosphere, highlight the display of goods and enhance the effect of display.

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< p > < strong > 1. < a href= "http://www.91se91.com/news/index_c.asp" > Color Design < /a > < /strong > /p >

< p > Color Design in shops is the top priority of shop atmosphere design. Color is closely related to brand, indoor environment and clothing style.

Effective color design enables customers to feel the unique charm and personality of the clothing brand from entering the shop door, so that the perceptual factors of customers can be sublimated and eventually their desire to buy will be mobilized.

Generally speaking, customers feel the color of the store in the following ways: < /p >

< p > < strong > 2. < a href= "http://www.91se91.com/news/index_c.asp" > space sense < /a > weight sense < /strong > /p >

< p > soft and brilliant colors can enhance or weaken the sense of space and weight of stores.

For example, making the walls bright and bright will make people feel youthful and energetic; and coated with heavy colors will make people feel stable and dignified, more suitable for elegant and atmospheric clothing brands.

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< p > generally speaking, bright colors can make customers intoxicated quickly and stimulate the interest of young women who love beauty, but it is worth noting that ceiling, floor, shelf and shop advertisement are best able to ensure coordination, and at the same time, color should not be messy to make people feel refreshed.

And heavy color should also be combined with the combination of thick and thin, otherwise too depressing will make people feel depressed and curb buying emotions.

Specific to the application area, bright colors are suitable for young women's clothing, while heavy colors are suitable for < a href= "http://www.91se91.com/news/index_c.asp" > men's wear "/a" and formal dress.

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< p > < strong > 3.. The illusion of cold and warm caused by color is < /strong > /p >

< p > people can see sunlight, fire and other scenery when they see warm colors. They produce warm, joyful, warm, cheerful, active and emotional reactions.

Seeing a cool color will remind people of the sea, the moon, the ice and snow, the green hills, the clear water and the blue sky.

However, careful taste, in fact, can be subdivided into cold and warm tones, including: the color of cold tones, divided into two kinds of solemn cold and vitality cold.

For example, black, gray and other colors can make people feel solemn and stable; and bright blue and bright green and other colors will make people feel energetic and more suitable for some fashion brands.

Warm colors are divided into two types: warm and warm.

For example, the red walls will make the stores full of charm and warmth, while the yellow and orange walls will make people feel warm and romantic.

According to the role of cold and warm tones, operators need to have a detailed understanding of the meaning and style of their brands, and finally design a store atmosphere with color.

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< p > < strong > 4. acoustic design < /strong > < /p >

< p > clothing store competition is the competition of its brand foundation. In order to highlight the brand culture and ideas, network and multimedia have gradually grown into a sharp weapon to display the characteristics of the store.

Among them, the main role played by audio devices is more incisive. The main functions of sound are as follows: < /p >

< p > A create a shopping atmosphere; B caters to customer psychology; C promotes brand culture; D relieves customer sentiment; E relieves employee fatigue; < /p >

< p > in addition, the corresponding songs should be played according to the color and clothing characteristics of the shop, such as youthful and vigorous clothing shops can play fashionable pop music; retro style clothing shops can play classical music; formal and professional wear shops can play music with petty bourgeois sentiments; children's wear shops can put some cheerful nursery rhymes.

At the same time, the company can also play video clips and product advertisements through video devices, so that customers can have a deep understanding of the brand.

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