Strategies For Opening Up Brand Underwear Stores

< p > < strong > < < a href= > http://www.91se91.com/news/index_c.asp > > underwear > /a > brand > /strong > /p >

< p > choose what brand of underwear should be decided according to the local economic situation and people's consumption level. If the general town and small city can choose the domestic underwear brand, the price of the domestic middle and low grade brand can be chosen. If the large and medium-sized cities or high consumption areas can choose the international underwear brand or the domestic high-end brand, after all, the economic strength is more fashionable. Whether the domestic brand or the international brand, the manufacturers behind must have certain strength and long-term development market determination; and the brand's product quality and R & D technology must be excellent.

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< p > < strong > choose shop location < /strong > < /p >.

< p > choose what location "a href=" http://www.91se91.com/news/index_c.asp "> shop" /a "should depend on your own investment ability to decide, lots of people with large traffic volume, convenient pportation and office workers gather, natural business will be better, but the cost of such investment is relatively large.

Under normal circumstances, it should be based on their ability to invest in the selection of local clothing sales atmosphere of the pedestrian street, the location must not be too remote, and the selected location must be the target consumer groups often haunt aspects.

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< p > < strong > choose the appropriate < a href= "http://www.91se91.com/news/index_c.asp" > salesperson < /a > /strong > /p >

< p > underwear is very special because of its privacy. Good waiters are related to turnover.

Experienced waitresses can see their customers' glasses and give their customers proper advice.

The age of the waiter is best between 28 and 40 years old. In this age group, the body is generally mature and has a full body, and also wears the underwear. Young girls recommend underwear for people to feel less authoritative.

In addition, the store should also provide trial service, as a close fitting clothing, even if it is the same size, it will also be different, but the difference is even greater in appearance and function.

So the waiter should persuade the customer to try it on.

Girls who buy underwear for the first time tend to be shy. The attendants should also eliminate their nervousness and give the correct explanation before they can leave the best impression on their customers.

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< p > < strong > choose underwear shop's propaganda point < /strong > < /p >.

Under general circumstances, targeted advertising can bring more direct benefits. Of course, there is no possibility that a small underwear store can invest a lot of media advertisements, but it can spend a lot of money to do practical things. For example, in the main streets, there are some promotional activities to show banners, to make a light box in the doorway, or to send out a few leaflets, coupons and so on in the concentration area of people.

Also can plan to make a window show, please one or two models for live show.

Certain promotions are essential. Attractive promotional gifts can deepen your feelings with customers and narrow the distance. At the same time, it is also a good excuse for you to maintain prices stable without discount. Good promotions are just like a mobile advertisement.

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< p > < strong > maintain a certain inventory < /strong > < /p >

< p > having a certain stock will not only enable you to better serve the distributors, but also make certain restrictions on the manufacturers. When the manufacturers generally want to replace the agents, they will also put up a mouse.

Too much inventory is also a risk to you, so learn to maintain a healthy inventory. Most of the warehouses must be good sellers, and deal with your unsalable products in time, or return them to the company.

In this way, you will not have no retreat.

It is the most common and impossible solution for the underwear industry to run off the brand. To give full play to your forecasting ability and foresight, it is an important art to succeed in storing up some best-selling goods before the coming of the peak season.

What lingerie franchisee is good? A underwear agent in Sichuan will start to eat a lot of stock every 2 and March. The new model is bold enough to eat. Until the 4 and May peak season, when other agents are in trouble when they are out of stock, he is steadily counting money.

His performance is no doubt the best among the brand's national agents.

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< p > < strong > carry out the scientific management plan of the brand < /strong > < /p >

< p > brand ownership belongs to the manufacturer. If you act as an agent, you will have the right to operate in the region. You must not place everything on the manufacturer. The underwear industry is a backward industry. Many manufacturers do not necessarily have professional expertise in the operation of the brand. Many lingerie factories do not understand what marketing is, so you have to rely on yourself more often.

Most leading companies can only provide you with some guidance on business philosophy, and the implementation of specific market details depends on yourself.

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