MINISO'S "Quality Life" Cube Effect Detonating China'S Superior Consumer Market

< p > in recent years, with the rapid development and gradual maturity of the consumer goods market in China, the competition in the market is becoming more and more fierce. However, it also contains tremendous business opportunities. It has prompted the big a href= "http://sjfzxm.com/news/index_s.asp" brand "/a" to strive to seize more market share.

MINISO, a famous international leisure department store brand, since its entry into the Chinese market in 2013, has been adhering to the idea of "fast growth and high efficiency". It has been recruiting people in China in a big way, opening up 100 stores in a short time, and becoming the most potential black horse in China's consumer goods market.

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< p > MINISO < a href= "http://sjfzxm.com/news/index_s.asp >" name creation superior product < /a > China responsible person introduces, MINISO name creation superior product develops continuously at the rate of 20~30 shop opening every month, is affirmed by industry and favored by Chinese consumers, and plans to open 300 stores in China in 2014, and comprehensively layout China's superior product consumer market.

Then, what magical force has promoted the sustainable development and innovation of MINISO famous brand products? In a short span of a year, it has successfully turned the Rubik's cube of the brand to achieve leaping development.

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< p > < strong > stationed in high-end business circle, navigating business prosperity, < /strong > /p >

< p > always, the choice of business circles not only directly affects the profit situation of "a href=" http://sjfzxm.com/news/index_s.asp "shop" /a, but also determines the value orientation of the brand. Therefore, the core business circle with a high degree of aggregation becomes a must for businesses.

As a brand with strong international brand's core competitiveness and strong capital, MINISO has a strict demand on the choice of business district. It takes the traffic volume, consumption density and the maturity of business circle as the important criteria for location selection, and selects the business circle located in the core zone to ensure the double enhancement of brand benefit.

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< p > it has been learned that the MINISO famous brand has been acting frequently since it was locked in the Chinese market. In the key area of Southern China, the Pearl River Delta started its first strategic layout. It has opened flagship stores in famous commercial circles such as Guangzhou's upper and lower nine and Beijing Road, and has established a good brand image.

Subsequently, in the "Southern China First Street" Dongguan Nancheng Fumin pedestrian street launched a 600 square meter MINISO excellent brand flagship store, effectively consolidating the core competitiveness of the brand.

At the end of 2013, MINISO famous brand products stood out from dozens of famous international brands. In one fell swoop, the Chinese Plaza store and the popular front line shop of Guangzhou's "China Plaza business circle", which were known as the core business circle of the South China economic circle, carried out a gorgeous counterattack battle at one fell swoop.

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< p > entering the high-end core business circle plays a very important role in the brand operation of MINISO famous brand in China. First, it has established its brand image in China and won the recognition and support of Chinese consumers. Two, it can interact with consumers in the most popular line, and provide a better brand experience.

This gives the sweetness of MINISO, who first came to China's consumer goods market, and plans to continue to look for more core business circles in the emerging regions, and strive to build an aircraft carrier in the life good products industry and move towards the internationalization strategy and brand building of MINISO products.

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< p > > strong > efficient marketing and promotion to realize brand communication < /strong > /p >

< p > we are now in an information age of great change and great development. Enterprises have the same opportunities and challenges in the new market environment. Enterprises with innovative marketing strategies and marketing methods can adapt to the development and change of this era, grow bigger and stronger, and grow into evergreen enterprises.

At the same time, with the development of global branding strategy, more and more enterprises have begun to integrate marketing promotion, expand the breadth and depth of external promotion and advertising, and rapidly enhance brand reputation.

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< p > although it has been less than a year to enter China, the MINISO brand has been insisting on starting from the consumer market of Chinese superior products, formulating a practical marketing strategy, improving various marketing management systems, and further promoting the publicity and promotion of all aspects of the brand.

In 2013, in the case of competitors reducing their advertising expenses, MINISO created the best product but did the opposite. It increased the advertising investment in the opposite direction. In December 2013, it reached a strategic partner with the FM993 of Guangdong radio. It named the FM993 weather forecast and broadcast it half a day, so that the target audience gradually became familiar with the brand name of MINISO brand, which greatly enhanced the brand awareness and reputation.

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< p > 2014, the MINISO famous product has been increasing its public welfare activities in China. It has organized the "three litchi bay" collective wedding ceremony in March. It has written a new style of wedding customs in south of the Five Ridges. It has carried out activities such as "I offer a word for the beautiful earth" and "seeds change green plants and green earth". "World reading day" as the theme of the "world reading day" is a healthy reading public welfare activity. It takes social responsibility to achieve the harmonious and sustainable development of enterprises and society.

In the future, MINISO will create a new round of media advertising, make full use of the platform of major media, Internet media and new media, timely remind consumers of the brand's sense of existence, and enhance the awareness and influence of brand in the industry in a wider range.

According to the analysis of the industry, MINISO's first entry into the Chinese market has made great contributions in various aspects. On the one hand, it shows that its entry into the Chinese market has made rapid progress. On the other hand, it also shows that its strategy of international marketing and brand upgrading has been sublimated, and the prospects for the development of MINISO products are very promising.

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< p > < strong > deep plough terminal channel layout in China market < /strong > < /p >

< p > in China, the new generation of consumers has distinct personality, fashion pursuit and strong brand awareness. It pays more attention to personal enjoyment and requires personalized products and services to satisfy their unique sense of accomplishment.

In view of the specific situation of the consumer goods market of China's superior life products, the brand name MINISO, which is "simple, natural and rich texture", is a life philosophy. It accurately grasps the characteristics of the market and tries to provide consumers with good quality and inexpensive products, and create a new and unique one-stop shopping experience environment.

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Since its entry into the Chinese market, with its distinctive characteristics and innovative services, MINISO has created a strong growth momentum in the Southern China market, and has rapidly risen in the region of P.

At present, the share of MINISO famous products in China's South market has been greatly improved, and the whole Pearl River Delta has been spread around Guangzhou as the center. The footprint has expanded to Shenzhen, Zhuhai, Foshan, Jiangmen, Dongguan and other places, and the brand influence has been gradually established.

Recently, MINISO has launched many brands in Jilin, Shandong and other places. It marks the beginning of the launching of MINISO's top quality products into the northern market of China.

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< p > in the face of the rapid growth of MINISO famous brand products and growing market demand, the head of the China region said that the next MINISO will create market forces, continue to consolidate and steadily expand the share of the Chinese market, enhance the coverage in China, comprehensively layout the consumer goods market of Chinese superior products, and lead the new trend of consumption of superior products.

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