2014 Qingdao Fashion Week "Show" Out Of The Fourth Major Industrial Clusters

Set up since 2001. Qingdao Fashion Week After the ups and downs, this year it was another fire. On fashion week, fashion show lasted for three whole nights, and 8 companies in the fashion show did not pay a cent. Originally, Qingdao agricultural and Commercial Bank invested 1 million yuan in exclusive sponsorship.

The market effect of Qingdao fashion week stems from the market power formed around the platform of fashion week, and it is also driven by the market force's impetus to the transformation and upgrading of Qingdao's textile and garment industry.

"When the fashion week was established in 2001, Qingdao did not have a clear positioning. Its intention was to focus on the textile industry, mainly in imitation of foreign experience. By 2008, there were only a few shows in fashion week, and no clothing display, distribution and exhibition layout had become "chicken ribs". Xiang Yangqing, director of the Qingdao Municipal Commission of letters, told reporters that after 2009, Qingdao was focusing on the new round of industrial upgrading and structural adjustment, so as to revitalize Qingdao. Spin The goal of the garment industry is to reposition the fashion week. "We believe that we must integrate with the industry and relocate the garment industry in Qingdao, so we put forward the service industry and service enterprises, based on promoting the growth of local brands, and basing themselves on the works of local designers. Since then, fashion week has become a platform for gathering market forces.

It is precisely because of the positioning of the role of the market, Qingdao fashion week carefully exercise executive power: only to integrate resources, create the environment, leading the market and so on can hardly be done. Once the market can take over, it will be handed over to the market immediately. Fashion enterprises, TV stations, sponsors, hotels, cosmetic companies and so on will form a closed market chain; fashion enterprises, buyers and banks will form a docking bank and order docking chain; fashion enterprises, shopping citizens, media and fashion distribution hall will form a chain of brand influence; and local fashion designers, national and world-class design teams, stage shows and spectators will form a fashion design exchange chain. Although these chains are led by the government, they do not come from the hard work of administrative power, but the market opportunities that all parties are looking for, and the strength of the market is at work.

Market forces gradually create a strong atmosphere of design and brand in Qingdao, and guide many enterprises to embark on the road of re design and brand building.

Qingdao Hong Ni group used to be a small company specializing in underwear products. clothing Enterprises, sales revenue of less than ten million, through 12 consecutive years to participate in Qingdao fashion week, has become a well-known brand enterprise. At present, the annual sales revenue of the company is 300 million yuan.

When the first fashion week was held in 2001, there was no women's clothing brand in Qingdao. Up to now, there are more than 50 women's clothing brands. Taking this as an opportunity, the garment industry in Qingdao has gradually embarked on the road of transformation and upgrading focusing on design and brand guidance. At present, the annual output value of Qingdao garment industrial cluster reaches about 180000000000 yuan, becoming the fourth largest industrial cluster of Qingdao after the petrochemical industry, which is the first big industry's machinery and equipment, the second largest industry's food and the third largest industry.