Jordan Sports Reputation Rights Dispute

Here world clothing shoes The Xiaobian of the hat net introduces Jordan's reputation for sports rights.

A few days ago, the list of 27 companies that sprint the second batch of IPO was exposed. Jordan sports Limited by Share Ltd (hereinafter referred to as "Jordan sports") is in the list. And this shows that following the successful knocking of the A share market in Fujian sporting goods company in January this year, Jordan sports will once again hit IPO, or will become the second sport to enter A shares. Clothes & Accessories Brand.

IPO of the alleged trademark infringement has not been tried yet.

Tracing back to history, Jordan first accused Jordan of sports infringement in 2012, which led to the abortion of Jordan sports in 2012. In 2013, the role swap, Jordan sports sue Jordan malicious lawsuit. Both sides hold their own words. A lawyer who did not want to be named said that Jordan's sports failed to catch up with IPO's first train and had something to do with the fact that the lawsuit between Jordan and Jordan took place after Jordan's sports meeting.

In the trademark registered by Jordan sports, Jeffrey Jordan, Markus Jordan, JIEFULIQIAODAN, MAKUSIQIAODAN and so on are impressively listed. These trademarks are the same as those of Michael Jordan's two sons, both in English and in Chinese. In this regard, Jordan sports statement said that it has exclusive rights to "Jordan" and other registered trademarks, and is protected by law. The prospectus, also known as its own trademark, is the word "Jordan" or "Qiaodan" Pinyin, which is different from the "MICHAELJORDAN" trademark registered in Nike. "It is independent of each other, it can not cause confusion among consumers, and there is no infringement problem". In the prospectus of Jordan sports, "trademark and firm risk" is listed as the first item in "risk factor prompts".

In this "two Joe" litigation dispute, the outside world generally does not optimistic about Jordan sports. Zhao Zhanling, a researcher at the intellectual property center of China University of Political Science and Law, told reporters that if Jordan's sports were only aimed at Jordan's prosecution, it would be impossible for him to win the lawsuit. If Jordan's other words and deeds were to be seen, it would depend on the evidence provided by Jordan sports. Yao Huanqing, an associate professor of law school at Renmin University of China, also said that Jordan sports obviously sold their products with the names of famous athletes under the circumstances of knowing, which is a typical "free riding" behavior.

Zhao occupation also pointed out that Chinese enterprises need to be very cautious when forging their own brands in the early stage. The registration of trademarks by using other people's names or well-known product names is only a short-term behavior. In the short term, we can expand our brand's publicity and reduce costs by using other people's popularity. But in the long run, no independent brand will bring risks to enterprises, and even bring huge losses to enterprises. Jordan sports listing process is affected by a typical example, and even the enterprise may lose the existing trademark because of litigation and need to re create the brand, this transformation cost is very big.

Clothing industry has not been cold, high inventory leads to financial crisis

From the second half of 2011, the cold spell that swept China's sporting goods industry made many people tremble with fear. The high inventory nightmare is spreading in the industry, and the expansion of the channel has slowed sharply in the last two years, and even the tide of closing the store has appeared. For Jordan sports and his colleagues, it is a great challenge to smoothly pass the winter of sporting goods industry.

Lining, the industry leader, reported in 2012 that the annual revenue was 6 billion 739 million yuan, a year-on-year decrease of 24.5%, a gross profit drop of 36.9% and a profit loss of 1 billion 979 million yuan. Inventory turnover also increased from 72 days in the previous year to 90 days, and inventory reached 920 million yuan. In addition, Lining also closed 1821 shops, accounting for about 22.06% of the total. Even in the first half of 2013, Lining's industry income still decreased by 24.6% over the same period, and no improvement was seen. Net profit was 184 million yuan from a profit of 44 million yuan in the same period in 2012. Throughout the past four years, Lining's earnings performance has declined. In 2010, Lining's income reached 9 billion 479 million yuan and realized a net profit of 1 billion 108 million yuan. Over the next few years, Lining's performance was not as good as a year. In 2012, Lining's income dropped to 6 billion 676 million yuan, and net profit loss was nearly 2 billion yuan. In 2013, it still lost nearly 300 million yuan.

For domestic sporting goods enterprises, high inventory has become an insurmountable challenge. Statistics show that in the 6 Chinese sports Brand Company listed in Hongkong as an example, in 2011, the total inventory of the six sports brands was 3 billion 699 million yuan; in 2012, it was 3 billion 324 million yuan; in the first half of 2013, the stock pressure of each brand did not decrease, and the total inventory reached 3 billion 29 million yuan. Although Jordan sports in 2012 and 2013's earnings report has not been announced, but in the whole industry downturn, growth stagnation environment, its days may not be better. From the financial data released by Jordan sports prospectus, its inventory situation is not optimistic. As of the first half of 2011, Jordan's sports stock reached 199 million yuan, and the share of total inventory assets increased from 7.43% at the end of 2010 to 9.4%. Analysts pointed out that inventory is rising trend, will undoubtedly increase the pressure of Jordan sports losses, for its performance will be a huge land mine.

In terms of the industry as a whole, consumption in 2013 is still the same. Spin Clothing is bottoming out, but the road to recovery is still uncertain. The update of online shopping impact superposition marketing mode makes the enterprises pay more attention to the fine operation mode, and the development focus of enterprises will turn to their own brand building. Obviously, whether in the market or in terms of brand, Jordan sports is facing severe tests on the two major issues to be solved.