Five Fingers Shoes Lead Barefoot Storm Is Broken, Lawsuit Compensation 3 Million 750 Thousand

< p > since its inception, Vibram's brand FiveFinger five fingers shoes have experienced a natural barefoot experience, which can strengthen leg muscles, reduce injury and other health functions, leading to a barefoot trend. However, a lawsuit recently pushed the brand to the top of the storm.

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< p > early May, Vibram (US) Company agreed to a class action lawsuit against FiveFinger. The content is: Vibram's FiveFinger series five fingers can no longer sell products with muscle strength and injury reduction, and compensate us $3 million 750 thousand to members of class action.

Although he promised to pay compensation, Vibram denied any wrongdoing in the matter.

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< p > the company will also stop claiming that shoes can reduce damage and enhance muscle, at least until it proves it.

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< p > in an interview, MikeGionfriddo, chief executive officer of Vibram, said that the reason for the settlement is to avoid prolonged litigation costs.

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< p > according to the settlement plan, Vibram agreed to pay a compensation of $3 million 750 thousand to a custodian account, and the claimant may reimburse the five fingers shoes purchased since March 21, 2009, with a maximum payment of 94% per pair.

However, similar cases have shown in the past that claims are not likely to get the full amount.

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< p > in recent years, several Vibram running shoes companies have launched the series of "bare feet shoes" and "minimalist shoes" similar to five finger shoes.

This minimalist way of running has once become a popular trend. At the same time, under the pretext of "selling leg muscles", many runners have started running with barefoot shoes.

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Less than P, however, whether barefoot shoes really have the function of advocating business, and whether "minimalist running style" is better than wearing ordinary running shoes, there is no conclusion in science circles.

In some earlier studies, barefoot shoes can really reduce knee tension and reduce injuries.

But later studies found that barefoot shoes simply shift the pressure on the knees to other parts of the leg, no better than ordinary running shoes.

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< p >, so in March 2012, the ValerieBezdek based public filed a class action lawsuit against Vibram company.

The lawsuit is mainly a group of people who want Vibram to pay part of the compensation, and make a statement on the website. Vibram no longer promotes FiveFinger shoes by selling points such as "muscle enhancement".

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< p > however, it is said that litigation requires Vibram to create a website that more consumers can advocate, and to publish advertisements and statements on a series of websites such as FaCEbook and Runnersworld.

These advertising costs may cost Vibram3 billion dollars.

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