Online Shopping Luxury Goods Fraud Hidden Danger

According to the report issued by the China Council for the promotion of international trade in Beijing, according to the relevant report issued by the China Council for the promotion of international trade, it is estimated that by 2015, the consumption capacity of the "a href=" http://www.91se91.com/news/index_f.asp "luxury" /a "market" in mainland China will surpass Japan and become the largest consumer of luxury goods, with sales volume of up to US $100 billion.

The potential of China's luxury market is unlimited because more and more Chinese are pursuing luxury goods.

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< p > but because of the particularity of online shopping luxury goods, some brands of luxury goods do not inspect and guarantee the goods sold by the unauthorized Internet, and consumers are deceived repeatedly.

In addition, shopping environment and logistics safety considerations make people hold an optimistic attitude towards the current development of luxury online shopping.

Therefore, consumers need to be cautious when buying luxury goods online. They must keep good evidence when purchasing disputes so as to safeguard their rights in time and effectively.

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< p > < strong > online shopping has become an important channel for luxury consumption < /strong > /p >

< p > a few years ago, online shopping luxury is still a popular way of consumption. Nowadays, more and more consumers are buying luxury goods through the Internet.

Compared with the past use of exit opportunities or the purchase of brand stores in China, the way that Chinese get luxuries is undergoing subtle changes.

With the rapid development of e-commerce, more and more Chinese are turning to the Internet to complete their plan to buy luxury goods.

The online shopping luxury industry analysis report released by Taobao shows that the proportion of luxury goods paction growth in overseas purchasing market is increasing at an annual rate of 100%.

Online shopping and luxury goods are becoming one of the ways of consumption.

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< p > according to a survey by KPMG, an accounting firm, high-end luxury brands do not "fully lend themselves to the rapid growth of e-commerce in China", just like other retail products.

Statistics show that among the 60 top luxury brands in the world, the proportion of online stores in China is only 1/12.

KPMG researchers say that one of the reasons why luxury brands are less in domestic stores is that Western luxury brands are worried that online sales will damage brand image, and customers will not experience a complete brand experience without going to a physical store.

Some brands are also discouraged by setting up a sales network because of their high investment in logistics networks.

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< p > therefore, more and more Chinese consumers are using virtual private network (VPN) to visit overseas brands and third party websites to buy luxury goods.

Most luxury online shopping pactions take place on third party websites, such as Alibaba's Tmall and Taobao.

This also caused consumers to identify the authenticity of products, and after-sales service and rights protection is also a major problem.

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< p > < strong > luxury status special online shopping no guarantee < /strong > < /p >

< p > > "supporting the inspection of counters". This slogan is understood in the heart of "a href=" http://www.91se91.com/news/index_f.asp "> online shopping" /a ".

Since most counters only have sales personnel, and no experts have checked the bags, it is difficult to conduct accurate inspection of non numbered goods.

On the other hand, the industry generally knows that there is no obligation to check the products sold in the counter. Therefore, even if the buyer takes the bag to check the goods, almost all counters will refuse to provide inspection.

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< p > although the demand of Chinese consumers for online shopping luxury goods is huge, the phenomenon of selling fake luxury goods online is also worrying.

Some of the online shops that claim "genuine sale" are self uploading the certificate of authorization, but their formal and authenticity are not verified.

An electric business insider disclosed that in the eyes of consumers, as long as the electricity supplier had authorized the product, the product was sold very well.

But on the shelves of these luxury goods suppliers, they sell almost 100% of the brands that have not been officially licensed by the relevant brands.

Unauthorized sales have become a "hidden rule" in luxury electric business.

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< p > even if consumers can find that there are problems with the purchased products, many electronic business platforms refuse the luxury goods package, < a target= "_blank" href= "http://www.91se91.com/" > clothes < /a > watches and other commodities for 7 days without reason to return.

Shop No. 1 and Jingdong directly stated in the return policy that luxury goods do not support 7 days' no reason to return goods, and valuable commodities that can not be returned include diamonds, gold, watches, jewelry and so on.

Jumei.com is marking "no support for no reason to return" on the pages of many luxury products. The electricity supplier's argument is that the goods are too valuable, overseas pportation is complex, and there are more procedures to return.

In view of this, the "7 days no reason to return" under the new consumer law is still not perfect enough.

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In order to protect the rights and interests of consumers and crack down on the sale of counterfeit goods by some third party trading platforms, China is now trying to purify the overall environment in the field of e-commerce, in order to protect consumers' rights and interests. P

At the beginning of the year, according to the relevant leaders of the National Leading Group on combating infringement and counterfeiting, this year we will focus on the infringement and counterfeiting in the Internet field, so that the relevant crimes can be effectively curbed.

In addition, after the media broke out of the chaos of online shopping, Alibaba and other local e-commerce enterprises also increased their self checking efforts on the sale behavior of merchants.

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< p > < strong > retained trading voucher safeguarding self interest < /strong > < /p >

< p > under normal circumstances, online shopping luxury goods are mainly through two channels: first, ordinary online stores, and two large business platform.

If you buy luxury goods in ordinary online stores, buyers must do a detailed inspection of the credibility of the merchants. They should carefully evaluate the credit rating, and if reasonable, consider buying matters.

If it is enough to buy luxury goods on a large e-commerce platform, it is necessary to choose a larger brand of electricity supplier, because the large electricity supplier pays more attention to its network business reputation, the purchase channel is relatively stable and regular, the probability of genuine licensed goods is higher, there are some professional sales of luxury goods website, is also an ideal choice.

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< p > online shopping luxury goods must be cautious and avoid being cheap.

In order to maintain the brand image and quality and ensure enough profits, luxury goods will not be easily discounted, even if the discount is limited.

The most attractive part of online shopping luxury is low price, but this is also the crux of the problem, because real luxury goods can not be sold at ultra-low discount prices.

So, don't be easily confused by low prices and discounts.

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Overall, the online shopping luxury market in China is still in its infancy, and online purchasing is more chaotic. Ordinary consumers have better not buy expensive luxury goods online. P

If you want to purchase online, you should pay attention to retaining chat records and bank pfer vouchers, leaving behind possible disputes or rights protection.

No matter how careful you are, you may buy fake goods online.

Because the online shopping process is more virtualized, buyers should keep all kinds of credentials, such as chats, invoice vouchers, contact information, chats, etc.

If the luxury goods discovered in the future are "a href=" http://www.91se91.com/news/index_s.asp "> fake" /a ", there will be rights protection vouchers.

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< p > generally speaking, luxury goods are not daily consumer goods, nor are they necessary for daily necessities. Therefore, online shopping luxuries must be carefully and carefully. It is better to spend more than one cent to buy a reassurance and ease of mind.

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