Application Of Display In Sales

< p > < strong > 1. The purpose of terminal display is < /strong > /p >

< p > first, from the point of view of publicity, many shops, because of lack of funds or regional restrictions, are difficult to carry out large-scale advertising investment, and use air to form sales force. Therefore, low-cost terminal display becomes a good and best choice, because for enterprises, the product itself is the best advertising carrier, and the display effect of product display can play an advertising role to increase consumers' goodwill and reputation for products.

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< p > secondly, from the sales point of view, through effective product display, we can attract consumers' eyes to a large extent, increase consumer's attention to products and understand the opportunities of products, drive consumers' desire to buy, stimulate consumers' purchase, bring faster sales speed and more customers to customers, and promote sales of products in the market.

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< p > furthermore, from the point of view of competitors, effective product display can make the consumers of competitive brands consume the vacillation, reduce the sales of competing products, and attract potential and new consumers at the same time.

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< p > < strong > two, terminal display principle < /strong > < /p >

< p > first, the successful terminal display should follow the principle that the display time of products can be seen, taken and bought by consumers. This is the first and most important principle for display of terminal products.

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< p > secondly, the product display should emphasize the integrity, consistency and standardization in the effect. (specifically, the product display should be centrally placed, the same series of products should be vertically displayed, the product level of different series is arranged side by side) and the principle of permanence is that the consumer can see the same display and see for a long time at any terminal and strengthen the memory of consumers.

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< p > Third, product display should be close to the opponent and have stronger effect than the competitor, so that consumers can have the advantage and comparability in comparison.

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< p > Fourth, product display should be kept clean and tidy, and avoid the psychological bad feeling caused by dust and dirty things.

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