Chanel'S Push For Low-Cost Business Strategy Is Not Self Depreciation.

< p > Chanel, the top luxury brand in France, has launched a bridal beauty service, but only 90 pounds (about 950 yuan), so cheap new business has surprised the industry.

In addition, the show has been arranged as a supermarket before, and its intention to read public consumption is more and more obvious.

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< p > < strong > 3 hours to earn 90 pounds < /strong > /p >

P, France's top luxury brand Chanel recently launched less than 1000 yuan Bridal Beauty Service and first operated in two stores in London Covent Garden and Bond Street.

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< p > the price of the full set of bridal beauty service is 90 pounds (RMB 950 yuan). The items include: beauty consultation or counselling, three services of perfume and skin care products, each takes 1 hours.

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< p > the beauty makeup artist will explain to the consumers four occasions that may be involved in the wedding ceremony, including the makeup points of engagement, wedding day, honeymoon and dinner rehearsal, how to choose products, and how to make brides makeup for the bride on the spot.

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< p > however, this service item only aims at pre marriage counselling, not including the beauty service on the wedding day.

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< p > < strong > there are business opportunities behind the bargain price < /strong > < /p >

< p > related information shows that women are more likely to impulse buying under the influence of sensibility than that of men, and many women buy goods more for service or added value.

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< p > therefore, many commodities choose to buy the gift sale method to stimulate consumption.

Insiders say that less than 1000 yuan will be able to enjoy the big name products and services, but for the bride to be, it is hard not to pay for these cosmetics.

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< p > in fact, the global luxury market is weak, and the Chinese market is also in the doldrums. Many big brands have put down the "noble" attitude and walked on the pro citizen line, so as to continue the good performance when the high-end gift market and the luxury life concept are blocked.

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< p > < strong > the "supermarket" show is the public strategy < /strong > < /p >.

Shortly before P, Chanel hosted 2014 autumn and winter series in the supermarket.

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< p > Fashion Show is the stage to display brand culture and strength.

Analysts say that showing the show as a supermarket is a kind of positioning subversion. In today's era, it can make more consumers find a sense of belonging.

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< p > a magazine editor at the show said: "at first I thought I was in the wrong place, but later I realized that the supermarket was the show of that evening.

Models walk freely like supermarkets.

This show has made people feel that they are so close to life.

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Less than P, industry insiders say that this show is more than a novelty, rather than a brand's deliberate attempt to win public spending to convey the concept of ubiquitous and readily available.

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< p > to this, Zhou Ting, President of luxury goods expert and Research Institute of wealth and quality, said that the popularity of luxury brands is a trend, regardless of product design, price and service.

In particular, Chinese consumers have gone through the era of blind consumption. The high marketing means consumers are tired of and even resentment.

In the future, only those who are willing to understand the psychological changes of consumers and take the initiative to change their strategies can develop healthily and rapidly.

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