The PEAK Team Added Five More Generals.

Yesterday, PEAK group headquarters learned that after Battier and Kidd, PEAK recently signed 5 NBA stars.

It is understood that two rockets Ron Artest and Dikembe Mutombo, as well as the Losangeles Lakers major general Sascha Vujacic, Denver Nuggets star Sonny Weems and Cleveland Knight Darnell Jackson and other stars will march on PEAK's war boots to fight for NBA, becoming their global brand spokesperson.

PEAK has become the first Chinese sports brand to sign five players in history.

At the same time, the "New Jersey star" season's impressive performance of the nets in New Jersey also announced that PEAK would become a "stronghold" of Chinese brands in NBA.

PEAK's signing in New Jersey can be seen as a big show. All the five stars who are popular with NBA are all returned to their ranks, plus the previously confirmed rockets Sean Battier and Dallas Mavericks superstar Jason Kidd. The act of crazy star has set an impressive record of signing the contract, which makes the world's brand of Chinese sports brand look impressive.

In fact, the cooperation between PEAK and NBA began 3 years ago. In December 2005, PEAK spent a lot of money on signing the Houston rockets with Yao Ming, becoming the first Chinese sports brand to break into the NBA arena.

Over the past few years, NBA's excellent brand reputation has greatly improved the PEAK brand, which focuses on basketball equipment. This gives PEAK an opportunity for rapid development.

Xu Zhihua, general manager of PEAK, said: "PEAK and NBA officials, including the stars, are the foundation of cooperation, which is highly recognized by both sides for their professional and resource matching.

PEAK's brand gene originates from its profession, and its internationalization degree comes from the building of brand expertise. After 20 years of hard work, the national brand is shining brilliantly in the game of the world sports arena.

According to the expert analysis, the use of NBA global spokesperson has had a very important impact on the promotion of China's brand image, which has marked a marked brand of internationalization and specialization.

It is understood that the signing ceremony of the signing ceremony in New Jersey, PEAK designed for Kidd's Kidd generation boots solemnly debut, attracted the attention of the media.

According to PEAK, PEAK's R & D center, which is specially tailored for several other stars, will also be released. At that time, the "team of stars" will step into PEAK's war boots and become a beautiful scenic spot of NBA.

Yang Jing: editor in charge