Clothing Market: The Era Of Advanced Customization Is Coming.

The fashion industry is changing all the time, and now there is a custom wave. China, as an emerging market for luxury consumption, can not meet the higher demand of domestic consumers. More and more consumers are beginning to take a fancy to advanced customization. In the Koradior creative director, "the top ten in the country." Designer According to Fang Ying, the era of advanced customization is coming.

Fang Ying: it has always been China. clothing The designers in the design circles are very active, from "the top ten designers in the country" to "the best ladies' designer", and then to pick up the top prize of Chinese costume design in 2003. In January 2009, Fang Ying formally joined hands with Koradior as creative director and launched a large number of mature, elegant and highly aesthetic clothing designs.

The pattern of high shrinkage clothing development is expected to change.

Beijing Business Daily: how do you understand advanced customization? Some experts have said that many domestic consumers do not understand the meaning of advanced customization. What do you think of this?

Fang Ying: "advanced customization" originated in Paris, France. Professionally speaking, it was recommended and approved by the French high fashion Union before it could be called "advanced customization". clothes It is simple, it provides high-quality materials, exquisite craft production, completely private personal information and personalized design, as well as respect for experiential and participatory services. It represents creativity and quality. It needs social development to a certain stage, and the group with such needs can be completed.

Beijing Business Daily: now many designers are mainly made up of advanced garments, supplemented by advanced customization. I think the advanced customization is a "losing money business". What do you think of this? What do you think of the current situation of advanced customization in China?

Fang Ying: in the international era, the past ten years are the era of high shrinkage and rapid development of garments. I think there is no need to draw a clear distinction between the two concepts. Instead, they need to learn from each other. There is a great difference between the lifestyle and cultural concepts of Chinese high definition customers and European customers. In fact, Chinese customers can accept advanced customized experiential services at present. The development of the future will be accompanied by the maturity and participation of the customers with high demand. This will bring the designer with obvious style to offer creative design products to the customers.

　 　 Fashion Designer Began to receive market attention

Beijing Business Daily: in recent years, China's economic development has been very rapid. This has given local designers the opportunity to display their talents, but the entry of foreign design forces has brought new challenges. What do you think of the current domestic design environment?

Fang Ying: from my point of view, fashion design is not simply an art, but a real good design can be found in the market challenge and competition environment. The rapid development of economy has led to the arrival of the design era. For the current design environment, whether it is fast fashion, clothing or independent designer brand, we need to pursue more market segmentation and distinctive symbols. This requires designers to have a higher artistic accomplishment and to have a keen sense of smell and experience in the market.

Beijing Business Daily: how do you think the designer should take into account the conflict between the willingness to wear and creative ideas? How can we get a balance between the unique ideas and the needs of the market so that they can be perfectly integrated?

Fang Ying: Conflict and combination are relative. The designer's pursuit of personal preference provides more choices for the market, and the diversification of the market also allows consumers to choose products that are more suitable for them. With the accumulation of experience and acumen, the designer can conceive and complete the product that combines the two.

Beijing Business Daily: you can say that it is a frequent visitor to China International Fashion week. You are also the designer who won the highest award of Chinese clothing for many times. What do you think of the platform that the domestic market provides to designers? What need to be improved?

Fang Ying: I think Chinese fashion week has provided designers with a stage to display their talents and show their attention to designers and designers. With the development of society, the market needs this occupation to play a greater role. For example, in recent years, the buyer shop and the designer integration store have direct connections between designers and customers, resulting in direct economic benefits. At the same time, they hope to have a more detailed stage in the field of clothing industry, so that designers can serve the enterprises and the society more professionally and bring greater economic benefits.

　　 east Clothes & Accessories Culture will bloom on the international stage.

Beijing Commercial Daily: in the fashion industry, Chinese elements are often used by more and more designers at home and abroad, especially in advanced custom clothes. So how do you see the bloom of Oriental dress culture on the international stage?

Fang Ying: in the design works of 2002, I saw the design of Chinese elements such as blue and white porcelain, flowers and birds, landscape painting and so on. These traditional Chinese cultural elements permeated my education and growth process and gradually formed my own language. In recent years, some overseas designers and brands are also using Oriental elements to design. This is indeed a phenomenon, of course, is the reason for the rise of China's economy, and some brands are also interested in China's big market. When it comes to the "bloom" of Oriental dress culture on the international stage, I believe it will. But this requires the persistence and efforts of our generation.

Beijing Business Daily: what do you think the real Chinese culture should be in fashion?

Fang Ying: the cultural expression needs the support of the economy and the recognition of spirit and values. I hope that the fashion designers who can have Oriental aesthetic views will be recognized and accepted by the international market.