Dalian Shopping Malls, Dragon Boat Festival, People'S Activities Began To Hit The "Tall Up" Route.

There is still one week left for P. The children's day and Dragon Boat Festival are coming. Shopping malls and supermarkets are now warming up for two sales.

Reporters noted that although the two days only one day, but holiday spending is quite different - children's day consumption main hits "tall", Dragon Boat Festival related products are more close to the people.

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< p > < strong > 1 children behind 3 families < /strong > /p >

< p > in Dalian's Qing wa wa bridge, a a href= "http://sjfzxm.com/news/index_s.asp" > shopping malls < /a >, the reporter noted that recently, businesses have launched the children's day commodity sales activities. Apart from targeting children, the theme of activities also highlights the concept of remembering childhood.

A variety of dolls, balloons and other decorations hung up in the mall.

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< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201405/27/20140527095305_sj.JPG "/" < > > "

< p > < strong > children's counters in shopping malls < /strong > /p >

< p > in another shopping mall hall, some brands' a href= "http://sjfzxm.com/news/index_s.asp" > dress < /a > also launched promotional activities for children's day.

"There is no big sale in these two days, and there will be activities on the 61 day."

A salesperson said that although children's day and Dragon Boat Festival are next to one day, the main promotion activities in shopping malls are mainly children's day, and the Dragon Boat Festival is basically a continuation of children's Day sales.

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< p > in the shopping malls, the reporter has noticed that many children's Day related products are also being promoted and promoted in recent days, such as children's photography, children's English, parent child early education, children's art training, etc., not only in the shopping mall, but also in the exhibition area to attract people, and at the same time, in WeChat and micro-blog, early promotion of children's Day activities.

"Children's day business opportunities are becoming more and more important."

A parent child training and training agency responsible person said, now 1 children behind 3 families, "so 1 children's spending power, is actually 3 families consumption power."

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< p > < strong > children's consumption price is high. < /strong > < /p >

< p > yesterday, in a shopping mall children's District, the reporter saw that from toiletries to clothing and clothing, children's related products were all very expensive. After a child jacket jacket hit half off, the selling price remained as high as 300 yuan, and a famous brand of children's coat priced at 1100 yuan.

"No, I don't know. My clothes are not as expensive as my son."

Mr. Wang believes that the prices of children's products are far from the norm. The consumption on children's Day is much higher than that of the Dragon Boat Festival.

"Children's clothing and adult clothing materials are different, and the state is stricter."

In view of this, a manager of the children's clothing store at the new ground floor of Fu Jia Xin Tian believes that the price of children's clothing is really high. On the one hand, clothing materials and materials are more demanding. For example, the choice of dyes and fabrics is more stringent. In addition, it is mainly the current consumption concept. "No one can suffer a bitter child."

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< p > in the interview, the reporter interviewed several parents randomly, most of them said that the consumption of children's Day was much higher than that of the Dragon Boat Festival.

Children's day consumption is often a series of activities. Besides shopping, it also includes food and drink, play and so on.

"Over the Dragon Boat Festival, buy some zongzi, duck eggs, buy some colorful rope, Artemisia argyi, and a hundred and eighty yuan will do."

Ms. Xu said that children's day should cost at least seven hundred or eight hundred yuan.

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< p > < strong > adult consumers have children's mentality < /strong > < /p >.

< p > "now it seems to be children's day consumption. In fact, most of them are the concept of adult consumption."

A department of business planning department of the relevant responsible person said, a lot of "a href=" http://sjfzxm.com/news/index_s.asp "> shopping malls" /a "promotion activities, there is a large part of the adult consumer groups to produce strong psychological hints.

"At present, most of the consumers are born in the 80s of the last century. This group of children is undergoing social pformation, which is rich in material, but insufficient in purchasing power."

The person in charge thinks that when they have the ability to consume, they always want to fill some regrets in their childhood, for example, the parents of their parents wear their children's clothes, most of them have cartoon styles, while some children toys often require their parents and children to operate together, which satisfies the adult children's mentality.

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< p > Jin Qingying, PhD of psychology at Jilin University, believes that the high consumption of children's Day is more harmful to children's growth.

"The normal reward mechanism can be used in children's education, but excessive rewards will have a negative impact."

Jin Qingying said that once the values of material satisfaction are formed, the growth of children will be extremely harmful.

In fact, parents and children increase emotional interaction, such as children's day family entertainment, or hands-on making gifts, which can stimulate children's awareness of themselves and the outside world.

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