Lowe Alpine Clothing Was Abandoned By Its Parent Company Again.

A few days ago, the British outdoor group Equip Outdoor Technologies announced that it had decided not to continue the R & D and production of Lowe Alpine clothing line for the two pillar products of Rab technology clothing and Lowe Alpine backpack. This is the second "policy of better troops and simpler administration" adopted by Equip Outdoor after selling its professional backpack brand Podsacs last year.

Yesterday, Equip Outdoor CEO Matt Goward in Lowe Alpine clothing The above information was confirmed in the mail of the design staff and explained that the Department staff would be assigned to other positions in the UK.

However, it is not clear whether Lowe Alpine clothing will immediately stop accepting orders and shipments, and the impact of the decision on staff at Luis Weil headquarters in the US is not clear.

Lowe Alpine clothing line has been twists and turns in recent years. In October 2010, it was reported that due to the bankruptcy protection of the original owners, Lowe Alpine's clothing products will be discontinued in 2011. Things turned out later. In the second quarter of 2011, Equip Outdoor and a private company jointly spent $33 million to buy the brand from Lowe Alpine's original shop, and the production of the brand clothing product was restored in spring second. But in just 3 years, the same thing happened again. Lowe Alpine On the body.

"This is a major adjustment in the company's strategy. We hope that each business unit will give full play to their respective strengths," Goward wrote in a written statement. "Although the sales of Lowe Alpine clothing products started again are good and the feedback is good, it is clear that our original goal is still hard to achieve in the time we hope."

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Lowe Alpine is a British company specializing in mountaineering and outdoor products. It is the founder of the world's interior pack. It was founded in 1967 by Lowe three brothers ---Greg Lowe, Mike Lowe and Jeff Lowe in Colorado, USA.

It was bought by a Italian company in 2003. After the economic crisis, the company got into financial difficulties and sold it to Equip Outdoor Technologies in 2011. It expects to earn 30 million pounds in 2012.