How To Do Holiday Promotion In Underwear Store?

A year's schedule can be divided into four categories. One is statutory holidays: New Year's day, Spring Festival, Tomb Sweeping Day, 38, may day, 61, Dragon Boat Festival, teachers' day, August 1, Mid Autumn Festival, national day, Lantern Festival and so on. The two is illegal holiday categories: Valentine's day, mother's day, father's day, Easter, Christmas and so on. Three is the folk custom season: summer solstice, winter solstice, winter, Laba and so on. Four, businesses set holiday categories: Shop day, clothing festival, etc.

The characteristics of festival consumption psychology determine the different festivals and sales forms, and the promotion of new brands is also an excellent opportunity for consumers to have intimate contact. For the hypermarket, the customers who choose the product directly are worth looking forward to during the festival and feel the coming of the consumption era. The buying habits of consumers have also changed a lot. From the 90s century's emphasis on commodity price to price ratio to today's homogenization era, consumers are more and more with the "heart" desire, and businesses carefully create the atmosphere of selling with the "heart", which will make consumers unconsciously "follow the feeling" and achieve the goal of sales.

　　 Holiday marketing Enterprise as a whole Marketing strategy The important component of the product is the inherent requirement of product market development and consumption status quo. How to do holiday promotion? Its specific functions are as follows.

1, the domestic Festival economy has begun to take shape. Holiday marketing has become a marketing tool that can not be ignored.

2, in the festival gathered a large number of popularity, for the promotion of new products, enterprise brand enhancement has "twice the result with half the effort" effect;

3, customers have greater internal needs and conformable consumption habits during the festival, and the promotion and promotion of products are more easily recognized and accepted by the audience.

4, holiday as a breakthrough point of marketing appeal, can effectively narrow the emotional distance between enterprises or shopping malls and customers, enhance the product's "emotional value" and avoid pure price competition.

How to do a good holiday promotion? Read the introduction of this article. Now you have the answer. on Underwear industry Although underwear is not a very strong holiday product, but in a relatively concentrated holiday, it is very effective to seize the opportunity and use appropriate marketing methods to enhance product sales and increase product awareness.