Clothing Store Design For Opening Up Business Strategy

　　 Shop front Appearance Design (doorway and signboard)

The design without originality is bound to fail to bring momentum to sales. If a chain store is the face of a brand, then the appearance of a store is the face of a clothing store. It must be considered as the first visual element. Appearance is an important part of inducing target consumers. The principle of the whole design is to attract the passers-by as far as possible. It is suggested that the door of the clothing store should be monochromatic, simple, atmospheric, overall, stable and easy to remember.

　　 Two, clothing store design

Fashion store design is the highest taste design in the fashion industry. It is an aesthetic design that combines taste, concept, consciousness and understanding. To reasonably lay out the above content, it depends on the designer's understanding of the background and style of the clothing brand, and then he can find out the ideal store style of the brand by finding the right designer, and the professional and industry experience is the most important.

　　 Three, window display display Design

If the shop is likened to a person, then the window is the eye. From the window, we can see the shop style and brand style. Window design can not be displayed only for display. If a mere pile of clothes and models are randomly matched and mechanically stacked, it will never catch the core of the brand. Such a shop window is like a decadent look, without soul.

　　 Four. Product display collocation Design

Commodity display should introduce the characteristics of goods to consumers in the most economical and time-saving way, so that consumers can produce a deep impression of the goods, and then generate the desire to buy, and use the commodity distribution and color distribution to achieve the above purpose. Secondly, store display must have a sense of rhythm, and the color system must not be too rigid. When the product is finished, customers should see clothes instead of shelves and decorations.

　　 Five. lighting Design

When designing lighting, we should pay attention to: 1, the overall lighting, also known as general lighting, mainly provides space lighting to illuminate the whole space. Usually the lamps on the ceiling are the main ones. 2. Product lighting refers to products placed on display cabinets and shelves to enhance lighting so as to better reflect the fabric, workmanship, texture, color and so on. 3. Focus on lighting for an important item in the store. space Lighting, such as windows, posters, models, lighting of crystal ornaments, etc.