The World Cup Has Become The Arena Of Sports Brand.

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< p > Brazil world cup is approaching. This is not only a football event, but also an arena for all sports brands to compete.

In this summer's Brazil World Cup, Nike (Nike) surpassed Adidas (Adidas) for the first time to provide jerseys for 10 teams.

In the world cup, Nike's "C" will fight against the signing of Adidas's Messi, Spain and Brazil will be the two hottest teams in the world cup, they will be wearing Adidas and Nike's Jersey.

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P, another sports brand Puma (Puma) sponsored 8 national teams, including Italy, to compete in the New Jersey this summer. These three sports brands' competition in the world cup is also a scramble for the consumption market of football equipment with value potential up to several billion dollars.

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< p > < strong > Nike: 10 national teams < /strong > /p >

< p > Nike has become the most equipped brand for the teams. 10 teams (Brazil, England, France, Portugal, Holland, the United States, Australia, Korea, Greece, Croatia) will compete in the Brazil world cup with Nike equipment.

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< p > these jerseys use high tech performance innovation to help players keep dry, such as laser cutting ventilation and grid design and Nike Dri-FIT technology.

These jerseys are environmentally friendly at the same time. Each a target= "_blank" href= "http://www.91se91.com/" > cloth > /a "is extracted from recycled plastic bottles.

In addition, the appearance of each set of shirt is integrated into the unique national cultural design elements.

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At the same time, Nike has prepared a series of products for players at different times during the event. P

A series of products, including "players' journey", include players' warm-up, national anthem, competition training, media meet, travel and a target= "_blank" href= "http://www.91se91.com/" > dress > /a.

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< p > < strong > Brazil team < /strong > < /p >.

"P", as the world's biggest football tournament this year, host of the world cup, the Brazil national team will show their brand-new road Jersey in a special way in front of the host of South African National fans in the last World Cup.

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< p > in the design of off court jerseys, < a target= "_blank" href= "http://www.91se91.com/" > designer /a > draws inspiration from Brazilians' energy in sports, dance and life. The traditional blue soccer jersey is composed of a series of tiny dots and stripes of national pride from the diamond geometric patterns of Brazil's flag, and the changing color gradually adds a dynamic style to the Jersey.

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The background of "P > Blue also reflects the beautiful sea of Brazil's long coastline and the famous surfing culture in this country.

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< p > the badge of the chest has also been updated, with a golden yellow metal ripple on the design to bring the flash effect, and the 2014 team's badge is slightly larger.

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< p > on the back of the badge of the chest, the inside of the Jersey is a pattern from the inside of the Brazil flag. The pattern is surrounded by the phrase "Nascido para jogar futebol" (NATURAL football).

In addition, Nike has also worked with Brazil designer Bruno Big to design a unique national logo inside the neck of each Jersey.

The triangular label on the road Jersey shows the Southern Cross sign from the national flag, which shone in Rio De Janeiro when the Republic of Brazil was founded in 1889.

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< p > simple and classic design tailoring makes the new white pants more self-contained, and the new tailoring can also help sports and keep comfort.

The middle of the shorts is equipped with Nike's laser port to help maintain temperature and humidity.

The blue away court socks finished the last part of the classic Brazil appearance.

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< p > the name and number of each Jersey are also well designed, with tiny sweat and cooling holes, and a fluorescent profile to enhance visibility.

The font style of name and number is inspired by handmade street poster everywhere in Brazil.

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< p > < strong > Holland team < /strong > < /p >.

< p > the Holland national team's 2014 home court shirt integrates the new and striking design details, showing the unique spirit of Holland football and the incomparable pride and bringing the best performance innovation at the same time.

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< p > to celebrate the 125th Anniversary establishment of the Royal Holland Football Association (KNBV), a new refreshing new emblem appeared in the design of the 2014 jerseys of the Holland team. The image of the original white lion was magnified. This marks the beginning of a new era in Holland football and highlights the core values of the team: sincerity, honor and solidarity.

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< p > the new Holland style Jersey adopts the traditional orange and modern V style collar. The classic and concise design makes the Jersey like a canvas with a brand-new badge.

Beneath the badge is the word "1889" and "2014" in the year of the founding of the Royal Holland Football Association, symbolizing the 125th Anniversary remembrance.

The overall design of the shirt is relatively restrained, with white edges inside the cuffs, and the white edges can be turned out according to the players' personal preferences.

Inside the collar of the Jersey, there is an orange flag on the inside of the neck collar. The crown above is the crown of the lion's head in the Football Association emblem.

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< p > Nike has also designed the name and number of the Jersey in collaboration with the legendary graphic designer of Holland and Wim Crowell, WimCrouwel.

Crowell takes the back of the Holland team's Home Jersey as a canvas, and creates a new style with modern style and retro aesthetic feeling.

The font lines emit the retro flavor of the 70s football stadium.

In order to highlight the prestige of the Royal Holland Football Association, a small emblem logo was added to the bottom of each jersey number.

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< p > < strong > England team < /strong > < /p >.

< p > England 2014 World Cup host and guest Jersey is full of retro flavor.

The design of this jersey was inspired by the 1970 England shirt in the world cup, when Bobby Moore and Charlton wore similar jerseys.

And the team jersey is a red jacket and white shorts.

On the whole, the design of the two uniform is very simple.

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< p > it is worth mentioning that this type of Jersey, shorts and even socks are recycled polyester bottles extracted from recycled plastic bottles. This is also the first time that the Jersey brand has used this innovative technology for the first time in the national team's equipment level. The short pants material is 100% from the recycled polyester, the Jersey material is 96% from the recycled polyester, and the proportion of the recycled polyester is 78%.

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